New Research Finds People Would Rather Bounce a Check Than Lose Their Mobile Phone . . . and That's Just The Beginning
New Surprising and Startling Research Prompts Launch of Nationwide Contest to Find the Most Outrageous Mobile Mishap Stories
NASHVILLE, Tenn., June 1, 2011 /PRNewswire/ -- Asurion today announced the launch of a mobile mishaps contest, a contest designed to find some of the most peculiar, odd, outrageous and downright funny stories about how U.S. consumers have lost or broken their mobile phones. Prior to launching the contest, Asurion partnered with Opinoinology, a leading online market research fieldwork provider, to conduct quantitative research to learn more about Americans and their mobile phones. Among many other findings, the research shows that 5 out of 10 consumers would rather bounce a check than lose their mobile phone.
"Once we read the research and realized the awkward situations people would rather be in instead of losing their lifeline to family and friends, we immediately knew we wanted to collect some of their stories," said Bettie Colombo, senior director of marketing communications for Asurion, the global leader in providing consumer technology protection services. "This contest will help us all learn from each other's accidents and reinforce the need to protect our indispensible mobile devices – and even allow us to have some fun along the way."
Asurion will award one 64MB Apple iPad 2 to a contest winner every two weeks for a six-week period, equaling a total of three winners between today and July 12. Written submissions will be accepted, with photos and/or videos as supplements. Winning entries will be featured on the homepage of the Asurion-sponsored GottaHaveMyMobile.com, a consumer education website for mobile phone insurance. Participants who don't win in one round of judging will be automatically placed back into the pool for the next round of judging. Winners will be notified via email.
How to Enter
Contest participation is easy! To enter the mobile mishaps contest, participants just need to visit http://bit.ly/AsurionContest to fill out a short online form where they can also upload an optional video and/or photo. During the three rounds of judging, one winner will be selected by a panel of Asurion judges. Submissions will be based on the following criteria:
- Energy and enthusiasm for mobile devices
- Particularly detailed true and outrageous stories of lost or destroyed phones that illustrate elevated stress
- Properly completed electronic contest forms with all contest rules taken into account
- Additionally, contest participants and non-participants throughout 2011 can learn more surprising and interesting research by liking GottaHaveMyMobile.com on Facebook.
An equal mix of 1,000 male and female respondents, ages 16 to 65 years, completed an online survey between February 2 - 14, 2011. This contest is solely administered by Asurion and is in no way affiliated with, or endorsed by, Apple. GottaHaveMyMobile is property of Asurion. All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners.
Asurion, a privately-held company operating across three continents, is the global leader in providing consumer technology protection services. Asurion offers support to help customers derive optimum benefit from the usage of electronics; security to help ensure content privacy; and peace of mind through rapid replacement of lost, stolen, damaged or malfunctioning devices. As the premier technology protection provider, Asurion's 5,000+ employees specialize in fulfilling the needs of more than 95 million consumers through strategic partnerships with the world's top wireless and cable brands. For more information about Asurion, please visit www.asurion.com.
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