CHICAGO, Sept. 6 /PRNewswire/ -- ShopLocal(TM), the leader in multi- channel shopping services, intends to be the most resourceful comparison shopping site available online, and is turning to consumers to achieve this goal. ShopLocal.com, which features searchable online and in-store local deals across shopping categories, has added new "community" features, based on feedback from users, that enable shoppers to create a profile, search through thousands of product reviews, join a forum discussion on Hot Deals and track prices, all of which can be shared with other ShopLocal.com users. Consumers can now register for a free "My Account" public profile to personalize their ShopLocal.com experience as well as Price Alerts, delivered via email, that inform shoppers when their desired products are available at a specified price. Visitors are encouraged to use their ShopLocal.com account to share deals, promotions and personal reviews as well as other services, such as free shipping, rebates, coupons and more, with their social network, including friends and family. According to a recent study by market research firm Compete, Inc., online social networkers give more weight to peer feedback than to any other source of information before making a purchase. "Since consumers are the ones on the front lines of shopping, we are inviting them to use our site to share their experiences along with feedback on products and special deals," said Bob Armour, CMO of ShopLocal. "The beauty of this type of online sharing is that it is truly unbiased and creates a very friendly, interactive shopping network. If you like someone's take on a particular product, you can easily see what else they have reviewed on ShopLocal.com." The enhanced site also includes a new section dedicated to the most reviewed products, allowing visitors to see what other consumers are talking about most frequently. And with a featured widget on Google Desktop, ShopLocal.com users can enter a ZIP code and a search term to have updated local deals and information automatically appear in their Web browsers. ShopLocal is one of the top five online comparison shopping sites nationwide, according to comScore Networks. To check out the new ShopLocal.com features, please go to http://www.shoplocal.com.