New Features Target Power of Community

Public Profiles Allow Greater Sharing of Local Shopping Deals and Trends

Sep 06, 2007, 01:00 ET from ShopLocal

    CHICAGO, Sept. 6 /PRNewswire/ -- ShopLocal(TM), the leader in multi-
 channel shopping services, intends to be the most resourceful comparison
 shopping site available online, and is turning to consumers to achieve this
 goal., which features searchable online and in-store local
 deals across shopping categories, has added new "community" features, based
 on feedback from users, that enable shoppers to create a profile, search
 through thousands of product reviews, join a forum discussion on Hot Deals
 and track prices, all of which can be shared with other
     Consumers can now register for a free "My Account" public profile to
 personalize their experience as well as Price Alerts,
 delivered via email, that inform shoppers when their desired products are
 available at a specified price. Visitors are encouraged to use their account to share deals, promotions and personal reviews as
 well as other services, such as free shipping, rebates, coupons and more,
 with their social network, including friends and family.
     According to a recent study by market research firm Compete, Inc.,
 online social networkers give more weight to peer feedback than to any
 other source of information before making a purchase.
     "Since consumers are the ones on the front lines of shopping, we are
 inviting them to use our site to share their experiences along with
 feedback on products and special deals," said Bob Armour, CMO of ShopLocal.
 "The beauty of this type of online sharing is that it is truly unbiased and
 creates a very friendly, interactive shopping network. If you like
 someone's take on a particular product, you can easily see what else they
 have reviewed on"
     The enhanced site also includes a new section dedicated to the most
 reviewed products, allowing visitors to see what other consumers are
 talking about most frequently. And with a featured widget on Google
 Desktop, users can enter a ZIP code and a search term to have
 updated local deals and information automatically appear in their Web
     ShopLocal is one of the top five online comparison shopping sites
 nationwide, according to comScore Networks. To check out the new features, please go to

SOURCE ShopLocal