New Sony Cyber-Shot DSC-H50 Digital Camera Ideal for Fast-Action Shooting

Feb 25, 2008, 00:00 ET from Sony Electronics Inc.

    SAN DIEGO, Feb. 25 /PRNewswire/ -- Sony today announced the latest
 addition to its high-zoom camera line, the 9.1-megapixel Cyber-shot(R)
 DSC-H50 digital camera. It is the ideal choice for people looking for high
 zoom, high-resolution and speed.
     This new model utilizes a powerful Carl Zeiss(R) 15x optical zoom lens
 with Super SteadyShot(R) optical image stabilization to capture action at a
 distance. One of the main lens elements is manufactured from super low-
 dispersion glass, which helps it produce more exact point-to-point
 correspondence between an object and its image. The lens yields sharp,
 high- contrast images and reduces color fringing, even when shooting in
 telephoto ranges.
     The camera also features a large, 3-inch tilting LCD screen so you can
 shoot comfortably from nearly any position, at low and high angles. Its
 scratch-resistant, UV hard-coat finish adds a premium look and feel that
 mirrors the performance of the model.
     Improved Advanced Sports Shooting Mode
     Its improved "advanced sports" shooting mode now employs a system to
 apply higher shutter speeds, up to 1/4000 of a second, more frequently than
 on previous models. This mode combines high shutter speeds with predictive
 continuous auto-focusing so you can quickly focus and capture fast-moving
 subjects with minimal shutter lag -- basically the time it takes for the
 camera to focus and shoot.
     Sophisticated Operation
     The camera's versatile, long-distance flash is powerful enough to
 illuminate subjects more than 55 feet away (when using ISO 3200, wide
     Noise reduction is now a user-selectable option, with high, low and
 standard settings, for greater control over the final look of images. For
 example, a high setting used for portraits or night scenes can help produce
 smoothly textured images with reduced noise.
     The unit features extensive manual controls, including an exposure
 bracketing mode that newly includes settings for white balance and color
 modes. This function records three images, each with a different white
 balance or color mode applied, to help capture the ambience of the original
     Smart Technology to Capture Better Photos Automatically
     The camera also incorporates intelligent features that help you take
 better pictures more easily. They include improved smile shutter and face
 detection technologies with child or adult priority recognition, as well
 as, intelligent scene recognition with standard and advanced modes to
 analyze shooting conditions and select the optimal setting automatically.
     Other helpful features include a new D-Range Optimizer (DRO) plus mode
 that applies a high image correction algorithm to retrieve more picture
 detail in bright highlights and dark shadows; NightShot(R) technology to
 help capture photos in virtually no light as well as infrared remote
 access; five color modes including "real" for less in-camera processing and
 more faithful color reproduction; in-camera editing features; advanced
 in-camera image management functions; improved slide show functions with
 longer music files; and HD component output for viewing photos on a
 compatible HDTV set.
     Pricing and Availability
     The H50 model will soon sit at the top of the Cyber-shot high zoom
 line. It will ship in May for about $400 with a full line of accessory
 options. All can be purchased online at, at Sony Style(R)
 retail stores, at military base exchanges and at authorized dealers

SOURCE Sony Electronics Inc.