New Sony Memory Stick Media Pricing

Jul 19, 2004, 01:00 ET from Sony Electronics Inc.

    SAN DIEGO, July 19 /PRNewswire/ -- Sony Electronics is making it easier
 and less expensive to capture and store high-quality digital video and
 high-resolution digital images by lowering the suggested retail price of
 Memory Stick PRO(TM) and Memory Stick PRO Duo(TM) flash media.
     Beginning today the 512MB full-size Memory Stick PRO media will be priced
 around $180.  The 256MB Memory Stick PRO card will be available for about $90.
 Memory Stick PRO media provides high-capacity storage for a variety of digital
 files.  Sony has also reduced the price of its 512MB Memory Stick PRO Duo
 media to about $250 and the 256MB Memory Stick PRO Duo media has been reduced
 to about $95.
     At one-third the volume and half the weight of a standard-size Memory
 Stick(R) card, the tiny media is used in small digital devices, including
 cellular phones, wearable portable audio players and pocket-sized digital
 cameras.  The Memory Stick PRO Duo media features all the same benefits of
 standard-size Memory Stick PRO cards offers.
              Five Years of Success for the Memory Stick Platform
     Since its introduction in 1998, the Memory Stick format has continued to
 grow and anticipate broad uses of high-capacity, high-speed storage.  Sony
 reports that as of 2003, the cumulative number of products featuring Memory
 Stick(TM) slots exceeded 50 million and continues to grow.
     For further information, please contact:  Rosemary Flynn of Sony
 Electronics Inc., +1-858-942-7763,; or Alex
 Laurelli of Ruder Finn/Switzer, +1-415-249-6760,, for Sony Electronics Inc.

SOURCE Sony Electronics Inc.