SAN DIEGO, July 19 /PRNewswire/ -- Sony Electronics is making it easier
and less expensive to capture and store high-quality digital video and
high-resolution digital images by lowering the suggested retail price of
Memory Stick PRO(TM) and Memory Stick PRO Duo(TM) flash media.
Beginning today the 512MB full-size Memory Stick PRO media will be priced
around $180. The 256MB Memory Stick PRO card will be available for about $90.
Memory Stick PRO media provides high-capacity storage for a variety of digital
files. Sony has also reduced the price of its 512MB Memory Stick PRO Duo
media to about $250 and the 256MB Memory Stick PRO Duo media has been reduced
to about $95.
At one-third the volume and half the weight of a standard-size Memory
Stick(R) card, the tiny media is used in small digital devices, including
cellular phones, wearable portable audio players and pocket-sized digital
cameras. The Memory Stick PRO Duo media features all the same benefits of
standard-size Memory Stick PRO cards offers.
Five Years of Success for the Memory Stick Platform
Since its introduction in 1998, the Memory Stick format has continued to
grow and anticipate broad uses of high-capacity, high-speed storage. Sony
reports that as of 2003, the cumulative number of products featuring Memory
Stick(TM) slots exceeded 50 million and continues to grow.
For further information, please contact: Rosemary Flynn of Sony
Electronics Inc., +1-858-942-7763, firstname.lastname@example.org; or Alex
Laurelli of Ruder Finn/Switzer, +1-415-249-6760,
email@example.com, for Sony Electronics Inc.
SOURCE Sony Electronics Inc.