"At VinSolutions, we've always believed that the CRM is the most important piece of technology for the modern dealership," said Mark Vickery, senior director of Performance Management at VinSolutions. "This study proves that using the CRM well is essential for dealers' success. Although many dealers still have some work to do to get the most value out of their system, we hope this research will be the inspiration they need to start using their CRM more effectively."
To view the full results of the study, as well as actionable steps for dealers to improve their CRM usage, download VinSolutions' CRM Usage Report at www.vinsolutions.com/whitepaper
To learn more about VinSolutions, visit www.vinsolutions.com
VinSolutions helps make every customer connection count by providing individual dealers and dealer groups with sophisticated yet easy-to-use software solutions that span the scope of dealership operations. With its cloud-based system, VinSolutions' all-in-one internal management, sales and service marketing solutions platform is accessible from anywhere an Internet connection is available, including mobile devices.
VinSolutions has been named to the Inc. 5000 every year since 2011 and has received numerous industry awards for its innovative products. VinSolutions is OEM certified by every major manufacturer and is Autosoft, CDK, Reynolds & Reynolds and Dealertrack DMS certified. Founded in 2006 and headquartered in Mission, Kansas, VinSolutions is a Cox Automotive™ brand. Visit VinSolutions online at www.vinsolutions.com
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-study-by-vinsolutions-and-dealerknows-shows-how-effective-crm-usage-impacts-dealership-performance-300377252.html