New Survey Reveals Life-Changing Events Lead to Women's Renewed Focus on Self

    RED BANK, N.J., Oct. 10 /PRNewswire-USNewswire/ -- New research from
 the not-for-profit National Women's Health Resource Center (NWHRC) shows
 life-changing events, such as childbirth, significant weight loss or
 divorce trigger changes in a woman's mindset, inspiring improvements around
 health, fitness, and, for 42 percent of women, their physical appearance.
 Of those women motivated to improve their appearance, nearly half (45
 percent) said they would consider plastic surgery to do so. These are just
 a few of the results from the NWHRC's Life Makeover Secrets of the Modern
 Woman national consumer survey.
 
     "This research tells us significant life events influence a woman's
 overall outlook on life, empowering her to pursue a healthy lifestyle and
 her own beauty goals, which often leads to increased consideration of
 medical aesthetic procedures," says Elizabeth Battaglino Cahill, executive
 vice president of the NWHRC. "During the past decade, we have seen the
 topic of plastic surgery -- including breast aesthetics -- become
 increasingly relevant for women. Therefore, as a premier women's health
 organization, it is critical that we provide women the information and
 tools they need to make informed decisions."
 
     The NWHRC survey specifically challenges current stigmas and
 stereotypes associated with breast aesthetic surgery and the women who
 choose surgery. In fact, results show more than half of women surveyed (53
 percent) said they are more accepting of breast augmentation surgery than
 they used to be and women who undergo breast augmentation surgery were
 described as confident (60 percent) and feminine (61 percent). Women's
 changing views may stem from personal experience, as 50 percent of women
 reported knowing someone who has had breast augmentation surgery.
 
     Recent data from the American Society for Aesthetic Plastic Surgery
 (ASAPS) support the NWHRC survey findings. In 2006, nearly 11.5 million
 cosmetic surgical and non-surgical procedures were performed in the United
 States, an increase of 446 percent in the last decade. What's more, breast
 augmentation surgery surpassed liposuction as the number one surgical
 cosmetic procedure for women in 2006, with more than 380,000 procedures
 performed.
 
     "The NWHRC survey results echo what I hear from patients in my
 practice. My typical breast aesthetic patient looks just like your sister,
 your neighbor or the school librarian. She's well-educated, savvy and she
 has turned her attention back onto herself after years of taking care of
 everyone else," says Caroline Glicksman, M.D., a plastic surgeon in private
 practice in New Jersey. "The women who come into my practice to inquire
 about breast aesthetic surgery are generally looking to restore or enhance
 their breast shape, often after breastfeeding or surviving breast cancer,
 or to obtain a more proportionate body. Their decision is driven from
 within as they are motivated to make a change for themselves rather than to
 please anyone else."
 
     In fact, 91 percent of women surveyed cited the desire to reshape their
 breasts following a major physical change, like weight loss or childbirth,
 as the primary reason they may consider breast aesthetic surgery. In
 addition, 88 percent of women agreed that breasts contribute to their
 overall feeling of femininity.
     "As a woman, my breasts are important to me and to my sense of
 femininity. For my personal life makeover, I regained control of my life
 and long-term health by losing over 100 pounds. While I am proud of my
 accomplishment, I didn't realize the impact it would have on the shape of
 my breasts. It was frustrating to work so hard to achieve the healthy body
 I had always wanted only to lose my feminine curves in the process," says
 Joanne Eddinger, a non-profit executive in College Grove, Tennessee. "I
 decided to undergo breast augmentation surgery and a breast lift to restore
 the breast shape and volume that I had lost along with the weight. It was
 the right decision for me and today I feel more healthy and vibrant than
 ever before."
 
     In response to women's interest and request for more information about
 medical aesthetic procedures, such as the options in breast aesthetics, the
 NWHRC has developed an online tool kit to prepare women for a more informed
 discussion with their surgeon. The tool kit includes important information
 about breast surgery, the various breast implant options available today,
 questions to ask a surgeon and resources to find an experienced,
 board-certified surgeon.
 
     "It's important for women to do their homework. Sometimes women don't
 know what questions to ask and our tool kit can help them start a dialogue
 with a surgeon to determine the right choice for them," says Battaglino
 Cahill.
 
     When considering breast aesthetic surgery, women should seek advice
 from a plastic surgeon who they can partner with to define realistic
 surgical goals and a plan for their long-term breast health. For more
 information about breast aesthetics or to find a board-certified surgeon
 near you, please visit www.healthywomen.org/breastsurgery.
 
     The Life Makeover Secrets of the Modern Woman national consumer survey
 and campaign are part of an NWHRC educational initiative, sponsored by
 Allergan, Inc., maker of the NATRELLE(TM) Collection of breast implants.
 
     About Life Makeover Secrets of the Modern Woman National Consumer
 Survey
     The findings presented are the result of 1,600 telephone interviews
 conducted using an RDD methodology from July 19, 2007 to August 7, 2007 by
 GfK Roper Public Affairs and Media. The survey was conducted among a
 representative sample of women 18 to 64 in the continental United States.
 Data were weighted for sample balancing by age, education and census
 region. The margin of error for the total sample is +/- 2.5 percentage
 points at the 95 percent confidence level. The margin of error for
 subgroups is higher. Because of rounding, numbers may not total 100
 percent.
 
     About The National Women's Health Resource Center (NWHRC)
     The National Women's Health Resource Center (NWHRC) is the leading
 independent health information source for women. The non-profit
 organization develops and distributes up-to-date and objective women's
 health information based on the latest advances in medical research and
 practice. NWHRC believes all women should have access to the most trusted
 and reliable health information.
     About GfK Roper Public Affairs & Media
     GfK Roper Public Affairs & Media is a division of GfK Custom Research,
 North America. Specializing in customized public opinion polling, media &
 communications research, and corporate reputation measurement -- in the US
 and globally. In addition to delivering a broad range of customized
 research studies, GfK Roper Public Affairs & Media draws from GfK's
 syndicated consumer tracking services, Roper Reports(R) US and Roper
 Reports(R) Worldwide, which monitor consumer values, beliefs, attitudes and
 behaviors in the US and 30 other countries. For more information, visit
 www.gfkamerica.com.
 
     For detailed information about the safety of silicone and silicone
 gel-filled breast implants, please read the complete patient information at
 www.fda.gov/cdrh/breastimplants/labeling.html.
 
     Amber McCracken
     NWHRC
     888-406-9472
 
     Abby van Horne
     MS&L
     212-468-3635/917-312-0556
 
 
 
 
 

SOURCE National Women's Health Resource Center

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