2014

New Survey Reveals Women Who Take Just A Few Minutes For Themselves See Positive Benefits Lindt USA Encourages Consumers to Take a Moment to Recharge, Launches Consumer Contest to Melt Away with LINDOR Truffles

STRATHAM, N.H., May 5, 2014 /PRNewswire/ -- No matter how busy life gets, taking a moment to relax and recharge can make everything better, and according to a new Lindt USA survey, 90 percent of women across the country agree.  As women have an increasingly harder time unwinding, and moms specifically have more demanding family responsibilities to juggle, Lindt is encouraging women to gently melt away with LINDOR each day, and rewarding them for doing so.  Leading up to Mother's Day and throughout the month of May, Lindt is hosting the "Have You Felt the #LINDORmelt?" contest, asking fans to share their "melt-worthy" moments with LINDOR truffles for the chance to win indulgent and relaxing prizes.

Nearly all women polled (82 percent) agree there are more demands on their schedules today than there were for women a generation ago.  Yet, nearly one-in-three women (30 percent) say they only need five minutes a day or less to relax and recharge.  While it can be difficult to even find those few minutes to unwind, small indulgences, like enjoying a LINDOR truffle, can go a long way.  One-third of women say taking a moment for themselves each day makes them happier around friends, and 68 percent of moms say it makes them more patient and understanding around their children.

"The survey shows today's consumers are constantly involved, whether it's with work, family or the latest technologies.  Enjoying a LINDOR truffle only takes a moment and provides the perfect way to relax and melt away," said Danielle LaChance, Vice President of Marketing, Lindt USA.  "We want to encourage women to take time for themselves and celebrate those daily pauses."

The survey also reveals that women look forward to sharing their moments with others on social media.  Here's how to share your #LINDORmelt moment: now through May 31, 2014, chocolate lovers can enter the contest by visiting Facebook.com/LindtChocolate  to upload a photo or brief description, sharing how they felt a #LINDORmelt moment with a LINDOR truffle.  All entries will be featured in a photo gallery on the brand's Facebook page, inspiring others to enjoy and share their own "melt-worthy" moments.

As part of the contest, each day, five winners will be selected to receive two bags of smooth melting LINDOR truffles – one to enjoy and one to share with a friend.  One lucky grand prize winner will be awarded the ultimate melting experience – a spa getaway to Canyon Ranch in Tucson, Ariz. and a year's supply of LINDOR truffles.  Consumers can return daily to share more "#LINDORmelt" moments and increase their chances of winning.              

LINDOR truffles are the iconic luscious, smooth melting, premium chocolate masterpiece from Lindt.  The proprietary LINDOR recipe has remained unchanged for more than 60 years and embodies the craftsmanship of the Lindt Master Chocolatiers.  LINDOR truffles are now available in 18 different and exquisite flavors that delight the palate and lavish the senses, ranging from the classic Milk Chocolate and Dark Chocolate, to Coconut, Sea Salt and Caramel.  LINDOR truffles are available at retail locations nationwide, Lindt Chocolate Shops, and Lindt.com.  To learn more about the "Have You Felt the #LINDORmelt?" contest, visit Facebook.com/LindtChocolate.  For more information on LINDOR truffles, visit www.Lindt.com.  For other news from Lindt, follow the brand on Twitter or visit Lindt.com.

About Lindt & Sprungli
With nearly 170 years of history and Swiss tradition, Lindt & Sprungli is a global leader in the premium chocolate category, offering high quality products in more than 120 countries.  Lindt & Sprungli operates eight production facilities in Europe and the United States and employs more than 9,000 worldwide.  Lindt USA operates more than 50 retail stores in the U.S. and maintains wide distribution through extensive retail and wholesale channels.  For more information on Lindt, visit www.lindt.com.  

About the Survey
The 2014 "Have You Felt the #LINDORmelt?" Survey presents the findings of an online survey conducted by Toluna from April 23-25, 2014 among a sample of 1,025 American female adults 18 years of age and older.  The margin of error for a sample of this size is ± 3% at a 95% level of confidence.

SOURCE Lindt USA



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