SALEM, Ore., March 12 /PRNewswire/ -- Beginning at noon on Friday, March 13, Pacific Northwest area travelers seeking budget-friendly trip ideas will have new inspiration. Travel Oregon, in partnership with the Oregon Department of Fish and Wildlife (ODFW) and KGW NewsChannel 8, has contracted renowned outdoor journalist Grant McOmie to host a new series of travel stories, "Grant's Getaways."
The series of 24 two-minute travel segments will feature Oregon destinations with themes such as fishing, urban hiking, surfing, geocaching, whale watching, kayaking and whitewater rafting. Throughout the series, McOmie will comment on sustainable tourism options, encouraging viewers to "tread lightly" to preserve Oregon's scenic beauty, heritage and culture.
"Northwesterners have easy access to world-class experiences throughout Oregon," said Todd Davidson, CEO of Travel Oregon. "As budget-conscious travelers seek vacations close to home, we felt the timing was perfect to develop videos that showcase local destinations. Grant will encourage travelers to get out and recharge with unique Oregon adventures," he said. "We're delighted to collaborate with him, NewsChannel 8, and ODFW to bring the Oregon experience to viewers throughout our region."
The stories will air inside KGW NewsChannel 8's newscasts Fridays at noon and Saturday mornings through June, and on Northwest Cable News, Belo Corp.'s regional cable channel. Each segment will also be available to view on www.TravelOregon.com and www.kgw.com.
"This show exemplifies the core of our interactive marketing effort, which is to engage consumers and provide them with inspiration, information and tools to plan their Oregon trip," said Mo Sherifdeen, Travel Oregon's Interactive Marketing Manager. "Providing 'Grant's Getaways' video on our Website will be a powerful way to convey the Oregon experience to consumers and convince them to travel here."
Online video is an increasingly important tool for travelers. In November 2008, U.S. Internet users viewed 12.7 billion online videos, up more than 33% from 2007 (comScore). Additionally, 81% of travel seekers said that videos and photos influenced their trip decision (PhoCusWright).
McOmie is a Pacific Northwest broadcast journalist, teacher and author who writes and produces stories and special programs about the people, places, outdoor activities, and environmental issues of the Pacific Northwest. He has received Emmy Awards from the National Academy of Television Arts and Sciences, two Iris Awards from the National Association of Television Program Executives and the Edward R. Murrow Award for News Coverage from the Radio-Television News Directors Association (RTNDA). He is a five-time winner of the International Wildlife Film Festival Award for News and Environmental Programming.
The Oregon Tourism Commission, dba Travel Oregon, works to enhance Oregonians' quality of life by strengthening economic impacts of the state's $8.3 billion tourism industry. Visit www.TravelOregon.com for details.
SOURCE Travel Oregon