FORT WASHINGTON, Pa., March 13 /PRNewswire/ -- Taking a daily
supplement can now be an enjoyable experience for women with the launch of
new, easy to swallow VIACTIV(R) FLAVOR GLIDES(TM) dietary supplements. The
new multivitamin supplements and new calcium supplements have smooth,
flavored coatings that offer a more pleasant experience than larger, chalky
pills associated with many traditional supplements.
New VIACTIV(R) FLAVOR GLIDES(TM) supplements are designed to help meet
a woman's daily need for essential vitamins and minerals. They offer an
important option for women who say the taste and difficulty in swallowing
some vitamin and calcium pills are a deterrent to using them everyday.
According to a new survey from CARAVAN(R) Opinion Research Corporation
(CORC), over one third of women have not taken a multivitamin or calcium
supplement in the last month. Although the majority (54%) of these women
agree that taking vitamins would be a healthy addition to their life, one
in four of them simply won't take the pills because they don't like
swallowing them. Additionally, of women surveyed who have taken a
multivitamin or calcium supplement within the last month, 70 percent
dislike some aspect of the experience, with nearly one-fifth of these women
blaming the pills' unpleasant aftertaste. (1)
Available in both multivitamin and a calcium formulation, VIACTIV(R)
FLAVOR GLIDES(TM) supplements combine a smooth, easy to swallow coating
with great taste to help women form the good habit of consistently taking
daily supplements. One VIACTIV(R) Multi-Vitamin FLAVOR GLIDES(TM) caplet
with a BERRY BREEZE(TM) flavored coating offers a complete women's formula
with 24 essential vitamins and minerals. Two VIACTIV(R) Calcium FLAVOR
GLIDES(TM) caplets with a vanilla flavored coating provide 100 percent of
the Daily Value for calcium, Vitamin D and Vitamin K.
"Although many women believe they get adequate vitamins and minerals
from a balanced diet, the majority of women don't meet the recommended
requirements," says Elizabeth Somer, Registered Dietician and author of Age
Proof Your Body. "Taking a supplement is an easy way to meet nutritional
goals, but many women say they don't like the experience, and some women
forget to take one because it's not in their normal routine. To help women
remember, they can couple the act of taking vitamins with something they're
not likely to forget, like eating breakfast."
Dietary surveys repeatedly demonstrate that large groups of Americans
do not meet their daily needs of key vitamins and minerals from diet alone.
Further, a daily multivitamin dietary supplement is recommended for all
adults by healthcare professionals to help individuals consistently meet
their recommended intake levels. (2) The use of daily calcium supplements
for women is especially important. With the growing numbers of people with
osteoporosis in this country, the Surgeon General recently predicted that
one-half of Americans over age 50 would be at risk for bone fractures
because of brittle bones or low bone density by the year 2020. (3)
Taking vitamins on a consistent basis continues to be a challenge for
women. In the CORC survey, nearly half (45%) of women who have not taken a
multivitamin or calcium supplement in the last month say that they would be
more likely to take vitamins if they were easier to swallow. (4) Women who
try either VIACTIV(R) FLAVOR GLIDES(TM) multivitamin or calcium supplement
and don't find the caplets easy to swallow can receive a full refund as
part of a money-back guarantee offered to consumers through June 2007.
VIACTIV(R) Multi-Vitamin FLAVOR GLIDES(TM) supplements contain 24
essential vitamins and minerals, including Vitamins A, C, D, E, K, B1, B2,
Niacin, B6, Folic Acid, B12, Biotin, Pantothenic Acid, Calcium, Iron,
Iodine, Magnesium, Zinc, Selenium, Copper, Manganese, Chromium, Molybdenum
and Potassium, plus Lutein to help promote immune health, energy
activation, heart health, bone strength, skin health and eye health.
VIACTIV(R) Calcium FLAVOR GLIDES(TM) supplements contain 500mg of
calcium plus Vitamins D and K.
Consumers might recognize the VIACTIV(R) Brand as the innovators who
offer alternative delivery methods for incorporating calcium and
multivitamins into a daily diet. VIACTIV(R) Calcium and Multi-Vitamin Soft
Chews provide convenient, great-tasting ways for women to supplement a
healthy diet and help them obtain the recommended amount of key vitamins
and calcium each day. Last year, the company introduced VIACTIV(R) for
Teens Calcium Soft Chews, a new portable, great tasting, chewable calcium
supplement that provides needed calcium and suits the active lifestyle of
pre-teen and teenage girls. More information about VIACTIV(R) brands is
available at http://www.viactiv.com. VIACTIV(R) Calcium Soft Chews,
VIACTIV(R) Multi-Vitamin Soft Chews, VIACTIV(R) for Teens Calcium Soft
Chews, and the new VIACTIV(R) FLAVOR GLIDES(TM) dietary supplements are
marketed by McNeil Nutritionals, LLC.
About McNeil Nutritionals
McNeil Nutritionals, LLC is a global marketer of innovative nutritional
products. The company's mission is to give people the ability to actively
manage their own health. McNeil Nutritionals, LLC markets SPLENDA(R) No
Calorie Sweetener, SPLENDA(R) Sugar Blend, SPLENDA(R) Brown Sugar Blend,
SPLENDA(R) QUICK PACK(TM) No Calorie Sweetener Pouches, SPLENDA(R) Flavor
Blends for Coffee, VIACTIV(R) Calcium Soft Chews, VIACTIV(R) Multi-Vitamin
Soft Chews, VIACTIV(R) for Teens Calcium Soft Chews, VIACTIV(R) FLAVOR
GLIDES(TM) Dietary Supplements, LACTAID(R) Milk and Dietary Supplements,
and BENECOL(R) Spreads. McNeil Nutritionals, LLC is headquartered in Fort
(1) Caravan Opinion Research Corp., Caravan Opinion Research
Corporation Survey on Vitamin Supplementation, 2007
(2) Fletcher RH, Fairfield KM. Vitamins for Chronic Disease Prevention
in Adults. JAMA. 2002; 287:3127-3129
(3) U.S. Department of Health & Human Services. U.S. Surgeon General's
Report on Bone Health, 2004.
(4) Caravan Opinion Research Corp., Caravan Opinion Research
Corporation Survey on Vitamin Supplementation, 2007.
SOURCE McNeil Nutritionals, LLC