New Vice President for Value Place Franchise Services Will Ensure Brand's High Standards, Promote Franchisee Success

Oct 04, 2005, 01:00 ET from Value Place

    WICHITA, Kan., Oct. 4 /PRNewswire/ -- Value Place Franchise Services has
 named Cynthia Kelley as its vice president of services and operations. Kelley
 will provide support for franchisee operations, training and other initiatives
 to help maintain the brand's high standards nationwide. Ultimately, she'll
 promote success for the brand and its franchisees.
     Value Place, a "short-term residential property," is a hotel-apartment
 hybrid offering weekly stays or longer. It plans to be the national low-cost
 provider of cleaner, safer and simple apartment-style lodging. Lodging
 industry visionary Jack DeBoer founded the company
 ( ) in 2003.
     "Cynthia is already a valued member of our team. As a consultant, she
 helped develop brand standards," says Gina-Lynne Scharoun, president of Value
 Place Franchise Services. "She'll now help us implement those standards and
 provide the kind of world-class, day-to-day support our franchisees deserve.
 Our guests benefit as well, by being assured of a clean, comfortable stay time
 after time."
     Kelley has more than 20 years' experience in quality, support and
 operations. Prior to Value Place, she was the chief operating officer for QA
 Services, a quality consulting company. Kelley was also the director of brand
 services at Candlewood Hotel Co. She is a graduate of the University of Kansas
 and completed the Harvard Business School's "Achieving Breakthrough Service"
     Company background
     Value Place offers franchisees lower start-up and operating costs than
 traditional hotels. Each property requires as few as four to 4.5 full-time
 equivalent employee positions. Residents include business owners, contractors
 and others who need temporary lodging or short-term housing.
     Company headquarters are in Wichita, Kan. Nine properties are open in
 Bentonville, Ark., Kansas City, Mo., Lincoln, Neb., Lubbock, Texas, Myrtle
 Beach, S.C., Oklahoma City and Wichita. Ten more are under construction. In
 all, the company has more than 175 franchise commitments in 23 states.
     Company founder DeBoer invented the extended-stay hotel concept. He also
 founded Residence Inn, Summerfield Suites and Candlewood Suites and was the
 second largest apartment developer in the country in the 1970s.

SOURCE Value Place