New Video Highlights Importance of Dark Skies

TUCSON, Ariz., March 4, 2013 /PRNewswire-iReach/ -- The International Dark-Sky Association (IDA), in collaboration with Loch Ness Productions, announces the availability of a new free-for-download video program highlighting the issues related to light pollution, titled "Losing the Dark."

(Photo: http://photos.prnewswire.com/prnh/20130304/CG69158-INFO)

The 6.5-minute public service announcement is being distributed as a full dome video for digital planetarium theaters and as a high-definition flat screen video for use in traditional planetarium theaters, science centers, classrooms, and streaming from the Web.

The show illustrates problems related to light pollution, with particular emphasis on how it affects visibility and the environment. Carolyn Collins Petersen, CEO of Loch Ness Productions, points out the domed theater is the ideal environment for the show's message. "Planetariums champion the night sky already," she said. "They tap into public awareness, so their audiences are a prime demographic for this message. The show gives planetarium professionals another tool to help educate the public about this critical issue. The HD version extends the message to more people through presentations by educators and dark-sky advocates."  

The simple solutions offered in the show for mitigating light pollution remind everyone that it is not too late to save the starry night sky. Bob Parks, IDA Executive Director said, "Everyone who views Losing the Dark will see how easy it is to make smart choices about outdoor lighting, and that together we can work to restore the night sky while protecting the environment and saving energy."

You can see Losing the Dark on IDA's YouTube channel.

http://www.youtube.com/user/IntDarkSkyAssoc

Or visit the IDA website at:

http://www.darksky.org

Digital planetarium theater operators can preview and download the full dome version from the Loch Ness Productions website. Downloads of the HD flat screen version are also available at:

http://www.lochnessproductions.com/shows/ida/ltd.html

The show is produced in English, and translations are underway that will allow the program to reach a worldwide audience. Volunteers interested in providing translation and/or narration services can get information on how to help at the Loch Ness Productions website.

About IDA

Founded in 1988, IDA is the first international organization to call attention to the hazards of light pollution, and in last 25 years it has been responsible for raising awareness of ecologically responsible outdoor lighting practices.

We promote one simple idea: light just what you need, when you need it. Light at night is necessary for safety and recreation. We work with manufacturers, planners, legislators, and citizens to provide energy efficient options that direct the light where you want it to go, not uselessly up into the sky.

Media Contact: Scott Kardel International Dark-Sky Association, (520) 293-3198, wskardel@darksky.org

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SOURCE International Dark-Sky Association




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