New Weber Survey Reveals the Key to Happiness: Grilling
PALATINE, Ill., April 23, 2014 /PRNewswire/ -- According to the 25th annual Weber GrillWatch™ Survey, the majority of grill owners (56 percent) feel happy when they fire up the grill. Overall, the act of grilling evokes a range of positive feelings, like relaxation (55 percent), a sense of accomplishment (29 percent), excitement (28 percent) and being adventurous (25 percent).
For 25 years, Weber-Stephen Products LLC, the world's leading manufacturer of outdoor gas and charcoal grills and grilling accessories, has been tracking the nation's grilling habits, including where people grill, what they are grilling, and when they are grilling. But for the first time ever, Weber asked consumers what, if any, emotions or feelings were ignited when firing up the grill.
Overwhelmingly, the survey revealed that grilling equals positive emotions, including:
- Sixty-four percent of grill owners say that grilling is relaxing after a stressful day.
- Seventy-seven percent of grill owners say grilling is just plain fun.
- Seventy-five percent of grill owners agree that grilling makes a week night dinner a special occasion.
- Forty-eight percent of grill owners say that grilling reminds them of positive memories about growing up and seeing their parents grill.
Weber commissioned KeyStat Marketing to field the 25th annual Weber GrillWatch Survey. Toluna provided the sample of 1,000 grill owners throughout the United States who completed the online survey. All respondents were 21 years of age or older and currently own a charcoal, gas or electric outdoor grill or smoker. The sample was divided between 50 percent males and 50 percent females and was balanced demographically to represent households across the U.S.
Other News From the 25th Annual Weber GrillWatch Survey:
- Seventy percent of people in the U.S. currently own an outdoor barbecue grill.
- The top four things that grill owners like best about their grill include: ease of use (20 percent), followed by grill size/capacity (16 percent), features/materials used (12 percent) and cooking capability/efficiency (12 percent).
- Up five percentage points from last year, one-half (50 percent) of American grill owners say they prefer grilling outside over cooking indoors.
- Seventy-eight percent of grillers under the age of 35 say they grew up in a grilling household, compared to 43 percent of grillers 55 and older.
Kim Durk, Durk Rion Public Relations
SOURCE Weber-Stephen Products LLC