SEATTLE, April 25 /PRNewswire/ -- Members of the marketing and
promotion team that helped build national and regional beer brands
including Henry Weinhard's, Rainier and Pabst Blue Ribbon, have launched a
new boutique marketing and sales promotion agency to specifically service
the over 400 wineries and vineyards in Washington State.
Based in Seattle, Wines of Washington Promotion, The Agency, offers a
full range of marketing services to state wineries, including on- and
off-premise promotions, point-of-sale materials, label and packaging
design, and website marketing.
"This is such an exciting time for Washington wines. The state wine
industry has the energy and vibrancy of the early days at Henry's, as well
as the first Northwest microbrew boom," says Bruce Bieber, president of the
agency and former national promotion director for the Pabst Brewing
"The Washington Wine Commission is doing an awesome job in overall
domestic and international umbrella marketing for the entire Washington
wine industry. Our job is to help the smaller to moderate size wineries
take advantage of our expertise in creating and conducting activities that
increase and enhance awareness and exposure for their individual brands
while enjoying economies of scale in terms of ganging up print jobs, photo
shoots, website enhancements and more."
Wines of Washington Promotion's expertise in building and bootstrapping
brands with affordable design, marketing and promotion is key to helping
the Washington winemakers, so they can devote the majority of their time to
what they do and like best -- making great wine.
"Our job is to arm them with the best tools and materials, to be the
best ambassadors on the street for their brands. Wines of Washington
Promotion, The Agency, creates and executes programs designed to energize
all channels of distribution. Then an energized consumer meets up with an
energized promotion -- to service the primary marketing objective -- sales.
"We love working with smaller brands and launching products. The most
exciting part of our job is building and executing strategies and tactics,
seeing the projects take off, the brands grow and sales boom," he said.
At Pabst Brewing Company, Bieber was part of a five person team
handling more than 40 Pabst brands. Budgets were "microscopic" by most
marketing standards, he said. "People still marvel at what we were able to
accomplish for the Pabst Brewing brands with minimal budgets."
"Our true strength is in getting the job done quickly and cost
effectively for our clients. If a winery/vineyard can't afford its own
in-house marketing and sales promotion department, we're the next best
thing -- we are a wine marketing 'Concierge.'"
The agency's web address is: www.wowpromotion.com.
SOURCE Wines of Washington Promotion, The Agency