New Wines of Washington Marketing and Promotion Agency Formed to Make State Winemakers Even More Successful

Apr 25, 2006, 01:00 ET from Wines of Washington Promotion, The Agency

    SEATTLE, April 25 /PRNewswire/ -- Members of the marketing and
 promotion team that helped build national and regional beer brands
 including Henry Weinhard's, Rainier and Pabst Blue Ribbon, have launched a
 new boutique marketing and sales promotion agency to specifically service
 the over 400 wineries and vineyards in Washington State.
     Based in Seattle, Wines of Washington Promotion, The Agency, offers a
 full range of marketing services to state wineries, including on- and
 off-premise promotions, point-of-sale materials, label and packaging
 design, and website marketing.
     "This is such an exciting time for Washington wines. The state wine
 industry has the energy and vibrancy of the early days at Henry's, as well
 as the first Northwest microbrew boom," says Bruce Bieber, president of the
 agency and former national promotion director for the Pabst Brewing
     "The Washington Wine Commission is doing an awesome job in overall
 domestic and international umbrella marketing for the entire Washington
 wine industry. Our job is to help the smaller to moderate size wineries
 take advantage of our expertise in creating and conducting activities that
 increase and enhance awareness and exposure for their individual brands
 while enjoying economies of scale in terms of ganging up print jobs, photo
 shoots, website enhancements and more."
     Wines of Washington Promotion's expertise in building and bootstrapping
 brands with affordable design, marketing and promotion is key to helping
 the Washington winemakers, so they can devote the majority of their time to
 what they do and like best -- making great wine.
     "Our job is to arm them with the best tools and materials, to be the
 best ambassadors on the street for their brands. Wines of Washington
 Promotion, The Agency, creates and executes programs designed to energize
 all channels of distribution. Then an energized consumer meets up with an
 energized promotion -- to service the primary marketing objective -- sales.
     "We love working with smaller brands and launching products. The most
 exciting part of our job is building and executing strategies and tactics,
 seeing the projects take off, the brands grow and sales boom," he said.
     At Pabst Brewing Company, Bieber was part of a five person team
 handling more than 40 Pabst brands. Budgets were "microscopic" by most
 marketing standards, he said. "People still marvel at what we were able to
 accomplish for the Pabst Brewing brands with minimal budgets."
     "Our true strength is in getting the job done quickly and cost
 effectively for our clients. If a winery/vineyard can't afford its own
 in-house marketing and sales promotion department, we're the next best
 thing -- we are a wine marketing 'Concierge.'"
     The agency's web address is:

SOURCE Wines of Washington Promotion, The Agency