New York Area Corporations Remain Committed to Charity, 61% Report Gifting Levels to Hold Steady or Increase This Year
New Study From United Way of New York City Shows
71% Satisfied With Performance of 9/11-Related Charities
NEW YORK, Sept. 16 /PRNewswire/ -- In the first study to measure how charitable giving among New York-area corporations was affected by the events of September 11th, 61% of those surveyed said they will maintain or increase their level of charitable spending this year. In addition, the blind study of corporate giving decision makers commissioned by United Way of New York City showed that, of those who gave to eight of the largest September 11-related charities, 70% felt their 9/11 donations were used properly and 72% said they would support these charities again. When asked what they expect their corporate contributions to be this year, 61% of respondents predicted the amount of their giving would be the same or higher. "We are encouraged by the outlook for charitable giving among New York metropolitan area companies," noted Ralph Dickerson, Jr., President of United Way of New York City. "We believe that this show of confidence, during this extraordinary and tumultuous year, is in good part a result of the performance of New York area charities in coordinating and filling gaps in services." Other findings are as follows: -- 84% of those who gave to 9/11-related charities felt that those organizations/groups performed well -- 85% of respondents believe that Americans will increase or maintain current charitable giving levels -- Most respondents feel that the nation's reactions to donations after 9/11 renewed their faith in charitable giving The phone and mail survey of 81 corporate philanthropy decision makers at New York area corporations was conducted between March 29 and July 15 by the market research firm of Penn, Schoen & Berland Associates, Inc. and commissioned by United Way of New York City. About United Way of New York City United Way of New York City (UWNYC) is a volunteer-led organization dedicated to helping New York's most vulnerable citizens become and remain self-sufficient. UWNYC funds a network of the most effective health and human services nonprofits in the five boroughs; mobilizes collaborative efforts to address our community's most pressing needs; and provides management assistance, technology training, donated computers and more to help nonprofits achieve maximum impact. UWNYC's Web site address is http://www.unitedwaynyc.org . About Penn, Schoen & Berland Associates, Inc. Penn Schoen and Berland is a Washington DC-based public affairs consultancy and one of the US's leading players in the fields of strategic and political research. PSB is best known for its political work, which includes the re-election of Bill Clinton in 1996 and the election of Michael Bloomberg as New York City's mayor late last year. But most of its work is on strategic issues for corporate clients, including brand positioning and competition. Major clients include AT&T, American Express, BP, KPMG, Novartis, and Microsoft. The firm has five locations across the US: Washington, New York, Denver, Aurura (Colorado) and Houston. PSB's Web site address is http://www.psb.com . MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X97695398
SOURCE United Way of New York City
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