New York Blood Center Hires Ruder Finn for Public Relations and Media Support

To Raise Awareness of this Life-Saving New York Institution

    NEW YORK, Aug. 6 /PRNewswire/ -- New York Blood Center, one of the
 nation's largest community based independent research, blood and clinical
 services organizations, has hired Ruder Finn to help educate their target
 audiences on the continual need for blood donations, as well as raise
 awareness of their various programs and offerings.
     New York Blood Center is also home to the Lindsley F. Kimball Research
 Institute and the National Cord Blood Program at the Howard P. Milstein
 National Cord Blood Center, the world's first and largest public cord blood
 bank. (Cord blood banks store donated umbilical cord blood for blood cell
 transplants)
     "We are pleased to be working with Ruder Finn," said Kathleen Reichert,
 Vice President of External Affairs at New York Blood Center. "We are
 excited to collaborate with this agency that has an impressive track record
 for generating media results and raising awareness of important issues."
     Ruder Finn will work with New York Blood Center to increase local and
 national awareness of the Center's preeminent research in transfusion
 medicine and their National Cord Blood program. The campaign will also
 continue to address the business and importance of blood collection to the
 local communities New York Blood Center serves, through extensive local
 media outreach.
     "We are partnering with New York Blood Center to create and disseminate
 the key messages of the increased need for regular blood donors,
 particularly in the summer months, as well as the on-going research
 advancements the organization has made in transfusion services and
 combating blood-related diseases," said Anne Glauber, executive vice
 president who heads the account.
     Commenting on the new account, Susan Smirnoff, Ruder Finn's Global
 Strategic Head-Health and Wellness said, "Working with the marketing and
 medical teams at the New York Blood Center complements our successful track
 record on behalf of the pharmaceutical, biotech and medical device
 industries, as well as advocacy organizations, in driving health-related
 behavior changes among professionals, patients and the general public."
     About Ruder Finn
     Ruder Finn has a long-established global leadership role in Health &
 Wellness. In addition to supporting a number of public health initiatives
 all around the world, Ruder Finn health and wellness clients cross a number
 of industries including pharma, biotech, medical device. Otc,
 food/nutrition, and fitness with over 200 dedicated staffers situated in
 offices throughout the US, Europe and Asia Pacific.
     Ruder Finn is a leading independent communications, counseling and
 services Agency with more than 57 years of experience. The Ruder Finn Group
 maintains offices in Boston, Chicago, Los Angeles, New York, San Francisco,
 Washington, London, Paris, and Jerusalem. Asia Pacific offices include
 Sydney, Beijing, Guangzhou, Hong Kong, Shanghai and Singapore. The Agency
 also works with leading independent affiliates in major markets throughout
 the U.S., Europe and Latin America. Ruder Finn is ranked No. 1 in New York
 in revenues and staff size by the PR trade newsletter, O'Dwyer's. The
 Agency serves the global and local communications needs of more than 250
 corporations and nonprofit organizations.
      Contact:
      Natalia Garzon
      Ruder Finn
      212-583-2707
      garzonn@ruderfinn.com
 
 

SOURCE Ruder Finn