New York Blood Center Hires Ruder Finn for Public Relations and Media Support
To Raise Awareness of this Life-Saving New York Institution
NEW YORK, Aug. 6 /PRNewswire/ -- New York Blood Center, one of the nation's largest community based independent research, blood and clinical services organizations, has hired Ruder Finn to help educate their target audiences on the continual need for blood donations, as well as raise awareness of their various programs and offerings. New York Blood Center is also home to the Lindsley F. Kimball Research Institute and the National Cord Blood Program at the Howard P. Milstein National Cord Blood Center, the world's first and largest public cord blood bank. (Cord blood banks store donated umbilical cord blood for blood cell transplants) "We are pleased to be working with Ruder Finn," said Kathleen Reichert, Vice President of External Affairs at New York Blood Center. "We are excited to collaborate with this agency that has an impressive track record for generating media results and raising awareness of important issues." Ruder Finn will work with New York Blood Center to increase local and national awareness of the Center's preeminent research in transfusion medicine and their National Cord Blood program. The campaign will also continue to address the business and importance of blood collection to the local communities New York Blood Center serves, through extensive local media outreach. "We are partnering with New York Blood Center to create and disseminate the key messages of the increased need for regular blood donors, particularly in the summer months, as well as the on-going research advancements the organization has made in transfusion services and combating blood-related diseases," said Anne Glauber, executive vice president who heads the account. Commenting on the new account, Susan Smirnoff, Ruder Finn's Global Strategic Head-Health and Wellness said, "Working with the marketing and medical teams at the New York Blood Center complements our successful track record on behalf of the pharmaceutical, biotech and medical device industries, as well as advocacy organizations, in driving health-related behavior changes among professionals, patients and the general public." About Ruder Finn Ruder Finn has a long-established global leadership role in Health & Wellness. In addition to supporting a number of public health initiatives all around the world, Ruder Finn health and wellness clients cross a number of industries including pharma, biotech, medical device. Otc, food/nutrition, and fitness with over 200 dedicated staffers situated in offices throughout the US, Europe and Asia Pacific. Ruder Finn is a leading independent communications, counseling and services Agency with more than 57 years of experience. The Ruder Finn Group maintains offices in Boston, Chicago, Los Angeles, New York, San Francisco, Washington, London, Paris, and Jerusalem. Asia Pacific offices include Sydney, Beijing, Guangzhou, Hong Kong, Shanghai and Singapore. The Agency also works with leading independent affiliates in major markets throughout the U.S., Europe and Latin America. Ruder Finn is ranked No. 1 in New York in revenues and staff size by the PR trade newsletter, O'Dwyer's. The Agency serves the global and local communications needs of more than 250 corporations and nonprofit organizations. Contact: Natalia Garzon Ruder Finn 212-583-2707 firstname.lastname@example.org
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