New York, New York: New "BILLIONAIRES ROW" Parfums Fill Air with Essence of Luxury Exclusively Designed for Billionaires Row

NEW YORK, July 18, 2013 /PRNewswire/ -- The Billionaires Row Pink Diamond of Champagnes will toast Chairman William Benson's introduction to the latest luxury division: Billionaires Row Fragrances. The perfume line "Billionaires Row" exclusively designed for Billionaires Row will fill the air with the essence of luxury at the launch event.

(Logo:  http://photos.prnewswire.com/prnh/20130718/PH49301LOGO-a )
(Logo:  http://photos.prnewswire.com/prnh/20130718/PH49301LOGO-b )

Billionaires Row teamed up with world renowned Swiss Fragrance House Firmenich and fragrance agency Brands With Purpose to start the creative development process. Fragrances are the signature touch on our emotions each time we use our favorite perfume. 

"The artistically designed fragrances and distinctive packaging will embody the image and philosophy of luxury in a scent. 'BILLIONAIRES ROW' will perfectly reflect the brand's luxurious, yet accessible, dynamic, energetic and modern philosophy," William Benson, Chairman, Billionaires Row. www.billionairesrow.com   

Firmenich has created many of the world's favorite perfume fragrances for over 100 years including scents for Ralph Lauren, Gucci, Vera Wang, Tom Ford, Mark Jacobs, and Victoria's Secret. The "Billionaires Row" signature scent line will have a Woman's and a Man's fragrance.

As with all Billionaires Row ventures portions of the proceeds will support our charity efforts.

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SOURCE Billionaires Row



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