Newark-based Named to Inner City 100 by Inc. Magazine and the Initiative for a Competitive Inner City

Online lingerie retailer recognized as one of the fastest-growing companies

in America's inner cities.

May 03, 2006, 01:00 ET from Bare Necessities

    NEWARK, N.J., May 3 /PRNewswire/ -- Internet lingerie retailer Bare
 Necessities, headquartered in Newark, NJ, was named as one of the 10
 fastest growing inner-city companies in America.
     Bare Necessities was recognized for the remarkable growth of its
 e-commerce Web site,
     Bare Necessities placed 10th out of over 4,500 nominated companies on
 the eighth annual Inner City 100 list, which is co-sponsored by Inc.
 Magazine and the Initiative for a Competitive Inner City (ICIC). Bare
 Necessities, along with the entire Inner City 100, will be featured in the
 June issue of Inc. Magazine.
     The Inner City 100 is a national competition to rank and recognize
 organizations that have experienced burgeoning growth in an urban
     Organizations are also spotlighted for their efforts in developing
 healthy communities in inner cities across America.
     "We are honored to have been recognized by the Inner City 100," said
 Noah Wrubel, CEO, Bare Necessities. "Our Newark location provided us a
 competitive advantage from both a fulfillment and talent-building
 perspective, and enabled us to become the leading Internet retailer in our
     Bare Necessities has owned and operated retail stores since 1967, but
 its e-commerce Web site,, is the primary
 driver behind the company's growth. was launched in
 1998 by Wrubel and President Bill Richardson, and is now the 60th largest
 apparel retail Web site, according to Internet Retailer magazine, and among
 the top 300 Internet retail sites overall.
     The Bare Necessities stores have built their reputation by providing
 superior bra fitting and bra fit advice, while the Web site offers
 customers a simple and enjoyable way to shop for intimate apparel.
     "Our Web site offers women a better way to shop for bras and lingerie,"
 said Richardson. "We are able to offer a much deeper selection in a broader
 range of styles and sizes than a department store can ever imagine, and our
 Web site makes it easy for customers to quickly find their favorite bra."
     Both the Bare Necessities stores and offer branded
 and designer intimate apparel from top brands such as Wacoal, Chantelle,
 Calvin Klein, Spanx, Bali, Hanky Panky and many others.
     Founded in 1967, Bare Necessities owns and operates four lingerie
 retail stores in the Northeast, and a direct-to-consumer Web site, On its Web site, Bare Necessities sells
 lingerie and underwear from brands such as Bali, Calvin Klein, La Perla,
 Cosabella, Nautica, Hugo Boss and many others. Bare Necessities launched
 its Web site in 1998, and is now the 60th largest apparel retail Web site,
 according to Internet Retailer magazine.
     Now in its eighth year, the Inner City 100 is a national competition to
 find and rank fast-growing companies in inner cities across America. The
 program represents a unique partnership between the Initiative for a
 Competitive Inner City, a national non-profit focused on creating healthy
 urban economies, and Inc. Magazine, the leading publication for growing
 companies and entrepreneurs. The Inner City 100 celebrates and supports
 these growing companies and spotlights the importance of a robust business
 sector in creating healthy urban communities.

SOURCE Bare Necessities