NEWARK, N.J., May 3 /PRNewswire/ -- Internet lingerie retailer Bare Necessities, headquartered in Newark, NJ, was named as one of the 10 fastest growing inner-city companies in America. Bare Necessities was recognized for the remarkable growth of its e-commerce Web site, http://www.BareNecessities.com. Bare Necessities placed 10th out of over 4,500 nominated companies on the eighth annual Inner City 100 list, which is co-sponsored by Inc. Magazine and the Initiative for a Competitive Inner City (ICIC). Bare Necessities, along with the entire Inner City 100, will be featured in the June issue of Inc. Magazine. The Inner City 100 is a national competition to rank and recognize organizations that have experienced burgeoning growth in an urban environment. Organizations are also spotlighted for their efforts in developing healthy communities in inner cities across America. "We are honored to have been recognized by the Inner City 100," said Noah Wrubel, CEO, Bare Necessities. "Our Newark location provided us a competitive advantage from both a fulfillment and talent-building perspective, and enabled us to become the leading Internet retailer in our industry." Bare Necessities has owned and operated retail stores since 1967, but its e-commerce Web site, http://www.BareNecessities.com, is the primary driver behind the company's growth. BareNecessities.com was launched in 1998 by Wrubel and President Bill Richardson, and is now the 60th largest apparel retail Web site, according to Internet Retailer magazine, and among the top 300 Internet retail sites overall. The Bare Necessities stores have built their reputation by providing superior bra fitting and bra fit advice, while the Web site offers customers a simple and enjoyable way to shop for intimate apparel. "Our Web site offers women a better way to shop for bras and lingerie," said Richardson. "We are able to offer a much deeper selection in a broader range of styles and sizes than a department store can ever imagine, and our Web site makes it easy for customers to quickly find their favorite bra." Both the Bare Necessities stores and BareNecessities.com offer branded and designer intimate apparel from top brands such as Wacoal, Chantelle, Calvin Klein, Spanx, Bali, Hanky Panky and many others. ABOUT BARE NECESSITIES Founded in 1967, Bare Necessities owns and operates four lingerie retail stores in the Northeast, and a direct-to-consumer Web site, http://www.BareNecessities.com. On its Web site, Bare Necessities sells lingerie and underwear from brands such as Bali, Calvin Klein, La Perla, Cosabella, Nautica, Hugo Boss and many others. Bare Necessities launched its Web site in 1998, and is now the 60th largest apparel retail Web site, according to Internet Retailer magazine. ABOUT THE INNER CITY 100: Now in its eighth year, the Inner City 100 is a national competition to find and rank fast-growing companies in inner cities across America. The program represents a unique partnership between the Initiative for a Competitive Inner City, a national non-profit focused on creating healthy urban economies, and Inc. Magazine, the leading publication for growing companies and entrepreneurs. The Inner City 100 celebrates and supports these growing companies and spotlights the importance of a robust business sector in creating healthy urban communities.
SOURCE Bare Necessities