CLEVELAND, Sept. 10 /PRNewswire/ -- Advanstar Communications, Inc., today announced that Uniform Code Council, Inc. (UCC) and RosettaNet, whose merger was recently announced, will sponsor the Collaborative Commerce Conference & Exposition at Frontline Solutions' Supply Chain Week. Taking place September 23-26 in Chicago at McCormick Place, Lakeside Center, this is the industry's largest event that provides attendees with a comprehensive look at the technologies required to build end-to-end supply chain solutions. For the first time following the merger, the UCC and RosettaNet come together to participate in the industry's leading supply chain forum to underscore the importance of B2B integration standards. (Photo: http://www.newscom.com/cgi-bin/prnh/20020730/FRONTLINELOGO ) Attendees of Frontline Solutions' Supply Chain Week will have the opportunity to interact with the UCC and RosettaNet, along with UCCnet executives to discuss the benefits of global standards implementation. Focused on the rapid adoption of supply chain standards, the UCC and RosettaNet will exemplify practical foundations for understanding industry standards and collaborative-enabling technology tools. Recognized as official show sponsors of Collaborative Commerce Conference & Exposition, the UCC and RosettaNet are also hosts of the retail and high-tech symposia. "The union between the UCC and RosettaNet emphasizes a commitment to providing users and suppliers with the most innovative and up-to-date B2B standards required for this constantly evolving market," said Andrew Cary, Show Manager of Frontline Solutions' Supply Chain Week. "Both organizations play vital roles in the collaborative commerce arena, and we are excited for their involvement as sponsors of the Collaborative Commerce Conference & Exposition. Together, UCC and RosettaNet provide Frontline Solutions' Supply Chain Week with a strong platform of support for the global adoption of these standards." The Collaborative Commerce Conference will explore the inner workings of electronic trading networks and examine what every company can do to make them more productive and effective. The conference program will provide a practical foundation for understanding standards, interoperability, integration, localization issues, and other topics related to optimizing B2B e-commerce systems. In addition, visitors will see the latest collaborative- enabling technology tools showcased by the leading software vendors, as well as complete supply chain solutions. "The UCC's commitment to leadership, innovation, and technology has produced a strong track record of accomplishments for global supply chain management," said Tom Rittenhouse, President and CEO of Uniform Code Council, Inc. "The merger with RosettaNet emphasized our dedication to creating the next generation of standards and solutions to enhance the efficiency in global supply chains. Our participation at Frontline Solutions' Supply Chain Week is a prime opportunity to focus on B2B standards development and respond to industry demands." "RosettaNet is pleased to join with the UCC in hosting the upcoming Collaborative Commerce Conference & Exposition which will highlight critical industry topics and trends," said Jennifer Hamilton, CEO of RosettaNet. "The event provides a convenient forum for education and awareness around supply chain efficiency and collaboration, while also showcasing many RosettaNet and UCC member companies." About the Uniform Code Council, Inc. The Uniform Code Council, Inc. (UCC) is a not-for-profit standards development organization originally founded in 1972. The UCC, along with its global partner EAN International, administers the EAN.UCC System, which includes the Universal Product Code (U.P.C.) and other tools to facilitate efficient global trade. The EAN.UCC System is used by nearly one million member companies. The UCC functions as a primary resource for business and industry, developing worldwide identification codes, data carriers, and electronic commerce. The UCC is currently working on new Extensible Markup Language (XML) and interoperability protocols for trading networks. The UCC can be reached at www.uc-council.org . About RosettaNet RosettaNet, a subsidiary of the Uniform Code Council, Inc., is dedicated to the collaborative development and rapid deployment of open Internet-based business standards that align processes within the global high-technology trading network. More than 400 companies representing more than $1 trillion in annual information technology, electronic components and semiconductor manufacturing revenues currently participate in RosettaNet's standards development, strategy and implementation activities. More information on RosettaNet can be found at www.rosettanet.org . About Advanstar Communications Advanstar Communications Inc. is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 92 business magazines and directories, 79 exhibitions and conferences, and a wide range of direct marketing, database and reference products and services. The Company has more than 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. For more information, visit the event web site at www.advanstar.com. For more information on Collaborative Commerce Conference & Expo, visit www.ccexpo.com . MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X42070611
SOURCE Advanstar Communications, Inc.