News America Marketing and Marketing Technology Solutions Announce Strategic Alliance to Cross-Promote Targeted Marketing Solutions Online

    NEW YORK, Sept. 18 /PRNewswire/ -- News America Marketing, a News
 Corporation Company, announced that its SmartSource iGroup and Marketing
 Technology Solutions have formed a strategic alliance to cross-promote
 targeted marketing programs on-line.  The partnership will extend the reach of
 each company's promotional products to the other's consumer database via
 e-mails and microsites.
     Using its turnkey printable-coupons technology, News America Marketing
 will provide interactive grocery coupons from leading consumer package goods
 companies to the MTS network of 10 million households.
     MTS will provide targeted marketing solutions from leading pharmaceutical
 companies to the SmartSource consumer database.  The SmartSource Savings
 Network includes Herald Media, Inc.,  New York Post, The Post's PageSix.com,
 Knoxville News-Sentinel, Denver Post, Lubbock Avalanche-Journal, Milwaukee
 Journal Sentinel, New York Daily News, Pittsburgh Tribune-Review, Rocky
 Mountain News, Allrecipes.com, AZCentral.com, Coupons.com, ebates.com,
 MyFamily.com, TopSecretRecipes.com and SmartSource.com. These sites provide a
 collective audience of more than 14 million consumers.
     "We are pleased to welcome MTS as a distribution partner to the
 SmartSource Savings Network," commented William G. Christie, President of News
 America Marketing's SmartSource iGroup.  "MTS is a leading distribution
 channel for health care products and this partnership will help extend our
 SmartSource Savings Network to a highly desirable market segment."
     Helene Monat, CEO of MTS said, "MTS continues to find ways of providing
 value to our clients and our consumers.  We are delighted to be expanding our
 reach to consumers through the SmartSource Network."
 
     The SmartSource iGroup is a division of News America Marketing introduced
 to expand News America Marketing's success in consumer promotion.  The
 iGroup's units include SmartSource Direct, which enables retailers to build
 enduring customer relationships through digital, one-to-one marketing
 solutions including loyalty programs, stored value cards and direct mail
 programs.  The SmartSource Online Savings Network delivers interactive
 promotions for consumer packaged goods companies such as ConAgra, Hormel,
 Gerber and GlaxoSmithKline, via a syndicated savings network consisting of
 newspaper, retailer and lifestyle websites as well as its consumer
 destination, http://www.SmartSource.com.
 
     About Marketing Technology Solutions
     Marketing Technology Solutions (MTS) is the leading analytics-based
 marketing services company that optimizes and validates the profitability of
 clients' marketing initiatives with high-value consumers.  MTS helps clients
 acquire and build relationships with high-value consumers and measures the
 effectiveness through a suite of proprietary analytics.  MTS are experts in
 measuring and calibrating the effectiveness of targeted marketing initiatives
 through analytics that merge online with offline data.  Its portfolio of
 services allow CPG and Pharmaceutical brand marketers to cost effectively
 reach those individuals who are most likely to drive sales and increase brand
 market share.  MTS currently works with all of the leading pharmaceutical
 companies.  MTS is financed by two outstanding venture firms:  Lazard
 Technology Partners and Hudson Ventures.
 
     About News America Marketing
     News America Marketing is the leading single-source provider of
 advertising and promotional services for the in-store environment. Its
 products and services include: SmartSource Rewards(TM), SmartSource
 Shelftalk(TM), SmartSource Carts (TM), SmartSource AdSticks (TM), SmartSource
 Magazine (R), SmartSource Coupon Machine (TM), SmartSource Shelfvision(TM),
 SmartSource.com (TM), SmartSource Aislevision (TM), SmartSource Radio (R),
 Merchandising Services, SmartSource Shelftake One (TM) and SmartSource
 Floortalk(TM).
     News America Marketing is a division of News Corporation Limited.  The
 company's product portfolio, marketed under the Smart Source brand name,
 consists of the first branded free-standing insert, known as SmartSource
 Magazine, various in-store advertising and promotional products, merchandising
 services and turnkey telephone promotions.  These products and services allow
 marketers to deliver a brand message to over 200 million consumers each month
 via a network of 750 newspapers and 33,000 supermarket, drug and mass
 merchandisers locations across the country, including Albertson's, Kroger,
 Winn Dixie, CVS, Eckerd, and Rite Aid.  The SmartSource iGroup, a subsidiary
 of News America Marketing, manages News America's targeted marketing
 businesses. News America Marketing has operations in the United States,
 Canada, Europe, Asia, Australia and South America.
 
     About News Corporation Limited
     News Corporation Limited (NYSE:   NWS, NWS.A; ASX: NCP, NCPDP; LSE: NEWCP)
 is one of the world's largest media companies, with total assets as of
 September 30, 2001 of approximately US$43 billion and total annual revenues of
 approximately US$14 billion.  News Corporation's diversified global operations
 in the United States, Canada, the United Kingdom, Australia, Latin America and
 the Pacific Basin include the production and distribution of motion pictures
 and television programming; television, satellite and cable broadcasting; the
 publication of newspapers, magazines, books; the production and distribution
 of promotional and advertising products and services; the development of
 digital broadcasting; the development of conditional access and subscriber
 management systems; and the creation and distribution of popular on-line
 programming.
 
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SOURCE  News America Marketing