News America Marketing and Marketing Technology Solutions Announce Strategic Alliance to Cross-Promote Targeted Marketing Solutions Online
NEW YORK, Sept. 18 /PRNewswire/ -- News America Marketing, a News Corporation Company, announced that its SmartSource iGroup and Marketing Technology Solutions have formed a strategic alliance to cross-promote targeted marketing programs on-line. The partnership will extend the reach of each company's promotional products to the other's consumer database via e-mails and microsites. Using its turnkey printable-coupons technology, News America Marketing will provide interactive grocery coupons from leading consumer package goods companies to the MTS network of 10 million households. MTS will provide targeted marketing solutions from leading pharmaceutical companies to the SmartSource consumer database. The SmartSource Savings Network includes Herald Media, Inc., New York Post, The Post's PageSix.com, Knoxville News-Sentinel, Denver Post, Lubbock Avalanche-Journal, Milwaukee Journal Sentinel, New York Daily News, Pittsburgh Tribune-Review, Rocky Mountain News, Allrecipes.com, AZCentral.com, Coupons.com, ebates.com, MyFamily.com, TopSecretRecipes.com and SmartSource.com. These sites provide a collective audience of more than 14 million consumers. "We are pleased to welcome MTS as a distribution partner to the SmartSource Savings Network," commented William G. Christie, President of News America Marketing's SmartSource iGroup. "MTS is a leading distribution channel for health care products and this partnership will help extend our SmartSource Savings Network to a highly desirable market segment." Helene Monat, CEO of MTS said, "MTS continues to find ways of providing value to our clients and our consumers. We are delighted to be expanding our reach to consumers through the SmartSource Network." The SmartSource iGroup is a division of News America Marketing introduced to expand News America Marketing's success in consumer promotion. The iGroup's units include SmartSource Direct, which enables retailers to build enduring customer relationships through digital, one-to-one marketing solutions including loyalty programs, stored value cards and direct mail programs. The SmartSource Online Savings Network delivers interactive promotions for consumer packaged goods companies such as ConAgra, Hormel, Gerber and GlaxoSmithKline, via a syndicated savings network consisting of newspaper, retailer and lifestyle websites as well as its consumer destination, http://www.SmartSource.com. About Marketing Technology Solutions Marketing Technology Solutions (MTS) is the leading analytics-based marketing services company that optimizes and validates the profitability of clients' marketing initiatives with high-value consumers. MTS helps clients acquire and build relationships with high-value consumers and measures the effectiveness through a suite of proprietary analytics. MTS are experts in measuring and calibrating the effectiveness of targeted marketing initiatives through analytics that merge online with offline data. Its portfolio of services allow CPG and Pharmaceutical brand marketers to cost effectively reach those individuals who are most likely to drive sales and increase brand market share. MTS currently works with all of the leading pharmaceutical companies. MTS is financed by two outstanding venture firms: Lazard Technology Partners and Hudson Ventures. About News America Marketing News America Marketing is the leading single-source provider of advertising and promotional services for the in-store environment. Its products and services include: SmartSource Rewards(TM), SmartSource Shelftalk(TM), SmartSource Carts (TM), SmartSource AdSticks (TM), SmartSource Magazine (R), SmartSource Coupon Machine (TM), SmartSource Shelfvision(TM), SmartSource.com (TM), SmartSource Aislevision (TM), SmartSource Radio (R), Merchandising Services, SmartSource Shelftake One (TM) and SmartSource Floortalk(TM). News America Marketing is a division of News Corporation Limited. The company's product portfolio, marketed under the Smart Source brand name, consists of the first branded free-standing insert, known as SmartSource Magazine, various in-store advertising and promotional products, merchandising services and turnkey telephone promotions. These products and services allow marketers to deliver a brand message to over 200 million consumers each month via a network of 750 newspapers and 33,000 supermarket, drug and mass merchandisers locations across the country, including Albertson's, Kroger, Winn Dixie, CVS, Eckerd, and Rite Aid. The SmartSource iGroup, a subsidiary of News America Marketing, manages News America's targeted marketing businesses. News America Marketing has operations in the United States, Canada, Europe, Asia, Australia and South America. About News Corporation Limited News Corporation Limited (NYSE: NWS, NWS.A; ASX: NCP, NCPDP; LSE: NEWCP) is one of the world's largest media companies, with total assets as of September 30, 2001 of approximately US$43 billion and total annual revenues of approximately US$14 billion. News Corporation's diversified global operations in the United States, Canada, the United Kingdom, Australia, Latin America and the Pacific Basin include the production and distribution of motion pictures and television programming; television, satellite and cable broadcasting; the publication of newspapers, magazines, books; the production and distribution of promotional and advertising products and services; the development of digital broadcasting; the development of conditional access and subscriber management systems; and the creation and distribution of popular on-line programming. MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X67112564
SOURCE News America Marketing
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