News America Marketing Introduces SmartSource Price Pop; Price, Brand and Retailer Information Prominently Displayed, Instantly Visible

    NEW YORK, June 8 /PRNewswire/ -- Supermarket shoppers will see magnified
 price, product and brand information instantly and clearly with News America
 Marketing's introduction of SmartSource Price Pop targeted to be in 5,000
 grocery stores nationwide, including several major food retailers by year end.
     "SmartSource Price Pop is a shopper's 'At-Shelf Price Check,'" said News
 America Marketing Chairman and Chief Executive Paul V. Carlucci. "The timely,
 specific information simplifies purchase decisions, while delivering
 complementary messages from the retailer and manufacturer."
     Four-color, two-sided, perpendicular (7" x 5-1/2") Price Pop signs will
 display enlarged unit and absolute shelf prices, retailer's logo, and
 manufacturer/brand information including product logo, tagline and key selling
 points.
     Price Pop will provide price-focused enhancements for existing SmartSource
 programs such as Coupon Machines, Shelftalk, Floortalk and Take One
 promotions.  The custom-tailored signage and quick turnaround time will enable
 retailers and manufacturers to enhance co-marketing efforts. In addition,
 Price Pop can be used in conjunction with Price Feature Plus Free Standing
 Inserts to reach both in-store and out-of-home consumers.
     National launch is scheduled to begin January 1, 2001, with Price Pop
 products targeted for two-week cycles.  Price Pop's dedicated national sales
 force will be supported by the 15,000-person NAM field personnel.
     News America Marketing is a subsidiary of News Corporation Limited.  The
 company's product portfolio, marketed under the SmartSource brand name,
 consists of the first branded free-standing insert, known as SmartSource
 Magazine, various in-store advertising and promotional products, merchandising
 services and turnkey telephone promotions.  These products and services allow
 marketers to deliver a brand message to over 200 million consumers each month
 via a network of 640 newspapers and 33,000 supermarket, drug and mass
 merchandisers locations across the country.  The SmartSource iGroup, a
 subsidiary of News America Marketing, manages News America's digital marketing
 businesses and Internet access through SmartSource.com.  News America
 Marketing has operations ........nited States, Canada, Europe, Asia, Australia
 and South America.
     The News Corporation Limited (NYSE:   NWS, NWS.A; ASX: NCP, NCPDP; LSE:
 NEWCP) is one of the world's largest media companies, with total assets as of
 December 31, 1999 of approximately US$39 billion and total annual revenues of
 approximately US$14 billion.  News Corporation's diversified global operations
 in the United States, Canada, the United Kingdom, Australia, Latin America and
 the Pacific Basin include the production and distribution of motion pictures
 and television programming; television, satellite and cable broadcasting; the
 publication of newspapers, magazines, books; the production and distribution
 of promotional and advertising products and services; the development of
 digital broadcasting; the development of conditional access and subscriber
 management systems; and the creation and distribution of popular on-line
 programming.
 
 

SOURCE  News America Marketing