NEW YORK, Aug. 7, 2013 /PRNewswire/ -- News America Marketing, the premier publisher of coupons in the U.S. and Canada, producing over 165 billion coupons annually1, today announced that Chris Blanco has been promoted to Executive Vice President, Chief Financial Officer. He will report directly to Chief Executive Officer, Paul V. Carlucci.
Prior to his appointment to Chief Financial Officer, Blanco held the title of Vice President, Controller for eight years. He joined News America Marketing in 1999, serving in many capacities in the organization's Finance department where he has been responsible for the company's accounting, financial reporting, accounts payable, and payroll departments. He is a member of the American Institute of Certified Public Accountants. Blanco graduated from the University of Notre Dame, and received his MBA at New York University's Stern School of Business.
"Chris's penetrating understanding of our business combined with his drive, talent, and extraordinary leadership skills make him an important asset to our executive team," said CEO and Chairman, Paul Carlucci. "He has excelled throughout his 14 years with News America Marketing. The deep experience and financial insight he will bring to his new role will be an asset to our entire organization."
Blanco's duties as Chief Financial Officer are effective immediately. As Chief Financial Officer, he will work as part of part of News America Marketing's executive committee as well as the financial executive team of News Corp. Blanco will relocate from News America Marketing's Connecticut offices to the company's New York headquarters.
1Based on NAM's average number of coupons per magazine, per region, per year
News America Marketing
News America Marketing is the premier marketing partner of some of the world's most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine, to our pioneering coupon app, SmartSource Xpress, News America Marketing's SmartSource® branded advertising and promotional programs are an integral part of America's shopping routine. We reach millions of consumers each day through our network of 1,700+ publications1, 52,500 retail stores2, 300 partner sites including our own SmartSource.com3 as well as through our popular coupon app SmartSource Xpress® for iPhone® and iPad®. Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.
iPhone® and iPad® are trademarks of Apple, Inc. Registered in the U.S. and other countries.
1NAM market list effective 7.14.13
2Based on NAM's SSCM as of cycle 7, 2013 for all COT except Domestic COT is based on NAM's Carts program and Book COT is based on NAM's Shelftalk program
3As of June 2013
SOURCE News America Marketing