News America Marketing's SmartSource iGroup and planet U Announce Promotional Agreement with AOL
NEW YORK, June 5 /PRNewswire/ -- News America Marketing's (NAM) SmartSource(TM) iGroup and planet U(TM) announce an agreement with America Online (AOL) that enables SmartSource.com to deliver personalized promotions and savings to AOL's more than 22 million members as well as CompuServe members and visitors to AOL.COM, Netscape Netcenter, and Digital City. SmartSource.com, powered by the U-pons(TM) Network through planet U, is a pioneer in providing a Web site to securely offer nationally available grocery coupons to consumers. Through planet U's Internet coupon technology, AOL members can select Internet coupons at SmartSource.com and receive offers through the mail for use at all grocery locations or digitally delivered through retailers' frequent shopper cards at participating retailers. This summer, SmartSource.com will be prominently featured in the new Coupons & Savings Center in the AOL Interests Channel; the Digital City shopping area and CompuServe's Shopping and House & Garden channels, as well as other areas. The SmartSource.com site will also be available through America Online Keyword: SmartSource. AOL will promote the AOL service to consumers through News America Marketing's in-store advertising products; NAM's portfolio of in-store media programs is distributed in over 30,000 retail locations. "This relationship further solidifies SmartSource.com's position as the fastest-growing savings destination on the Internet," said Chris Mixson, president of SmartSource iGroup. "The three-way agreement among SmartSource iGroup, AOL and planet U provide unique benefits for each of us. This will greatly enhance our ability to deliver valuable promotional offers on behalf of our participating advertisers and retailers." "Our alliance with SmartSource and AOL gives us the opportunity to provide a large number of consumers with a quick and easy way to 'click and save,'" said Bill Purcell, founder and chief executive officer of planet U. "Our Internet coupon solution represents the future of promotions for the consumer goods industry. By harnessing the unique one-to-one marketing capability of the Internet, we can offer consumers individual, up-to-the-minute shopping values." "We're pleased to work with SmartSource.com and planet U to bring our members coupons for great grocery values nationwide," said Neil Davis, AOL Senior Vice President for Interactive Marketing. "It's another way to bring savings and special offers to AOL members." About planet U planet U is the online promotions network for the consumer goods industry that most effectively connects manufacturers, retailers and consumers. planet U offers manufacturers and retailers U-pons Internet Coupons providing highly personalized and targeted promotions across its network of retailer Web sites representing more than 10,000 retail locations, and Web partner sites. In 1999, the company entered into an agreement with News America Marketing, a division of News Corp. (NYSE: NWS), to represent planet U's Internet coupon technology as part of its SmartSource(TM) portfolio of consumer promotion products and services for consumer packaged goods manufacturers. planet U is located in San Francisco, California. (http://www.planetu.com) About News America Marketing News America Marketing is a subsidiary of News Corporation Limited. The company's product portfolio, marketed under the Smart Source brand name, consists of the first branded free-standing insert, known as SmartSource Magazine, various in-store advertising and promotional products, merchandising services and turnkey telephone promotions. These products and services allow marketers to deliver a brand message to over 200 million consumers each month via a network of 640 newspapers and 33,000 supermarket, drug and mass merchandisers locations across the country. The SmartSource iGroup, a subsidiary of News America Marketing, manages News America's digital marketing businesses and Internet access through SmartSource.com. News America Marketing has operations in the United States, Canada, Europe, Asia, Australia and South America. (http://www.newsamerica.com) The News Corporation Limited (NYSE: NWS, NWS.A; ASX: NCP, NCPDP; LSE: NEWCP) is one of the world's largest media companies, with total assets as of December 31, 1999 of approximately US$39 billion and total annual revenues of approximately US$14 billion. News Corporation's diversified global operations in the United States, Canada, the United Kingdom, Australia, Latin America and the Pacific Basin include the production and distribution of motion pictures and television programming; television, satellite and cable broadcasting; the publication of newspapers, magazines, books; the production and distribution of promotional and advertising products and services; the development of digital broadcasting; the development of conditional access and subscriber management systems; and the creation and distribution of popular on-line programming.
SOURCE News America Marketing
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