SAN FRANCISCO, May 4, 2016 /PRNewswire/ -- News360, the personalized news discovery platform, today announced new personalized native advertising capabilities as a part of its NativeAI platform. The new functionality, built on NativeAI's free audience analytics technology, leverages more than one million unique editorial interests to deliver a personalized native ad experience that helps publishers build, retain and monetize their audience.
"With today's ad-weary and sophisticated consumer, ad blocking and evolving media channels, publishers need more data driven tools to effectively monetize their audience," said Roman Karachinsky, CEO of News360. "Our unique and personalized approach to native advertising delivers highly relevant promoted content that result in up to 20x increase in engagement, and we want to make that technology available other publishers. Understanding the interests and reading preferences of each reader and delivering only the native ads that fit them is the key to unlocking new revenue and increasing audience engagement and happiness."
Based on data from a recent Business Insider Intelligence report, traditional native advertising typically sees an average CTR of .15 percent. Early deployments of NativeAI offer an average CTR of up to 4 percent thanks to increased relevance of content and more precise audience insights. NativeAI goes beyond the industry's device, demographic and behavioral targeting to personally match the right sponsored content to the right consumer. The solution's robust audience analytics engine analyzes more than one million distinct interests, giving publishers a data driven approach to monetization that enables them to target advertising campaigns that are both sold directly by the publisher as well as campaigns trafficked through the NativeAI network. The result is increased engagement for brands, increased revenue for publishers and content that consumers find truly interesting and relevant. The technology offers a true native experience that doesn't interrupt the consumer with a natural look and feel that seamlessly works across web and mobile.
For more information about News360's NativeAI technology, or to learn about how you can implement NativeAI for your publisher site, please visit https://native.ai/.
News360 is a personalized news discovery platform for smartphones, tablets and the Web that helps you uncover high-quality, relevant articles about the day's top headlines and your specific interests and hobbies. News360 is a tool that filters through the influx of online content to surface what matters most, ensuring that you're always well-informed of the news that's most relevant to you. Powered by advanced artificial intelligence, News360 individually tailors newsfeeds for each user and continues to fine-tune its personalization algorithm the more you use it.
SHIFT Communications for News360
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