NewspaperDirect Expands Its Presence in France With New Publishing Agency, Becomes Member of France's Press Audit Bureau, OJD
NewspaperDirect sees excellent opportunities for expansion in France; French-speaking subscribers worldwide are enthusiastic adopters of digital replica editions, representing an important source of additional revenue for French publishers.
LONDON, Feb. 26, 2013 /PRNewswire-iReach/ -- Publishing & Media Expo -- NewspaperDirect (ND), the world leader in multichannel newspaper and magazine content distribution and monetization, is expanding its commercial presence in France through the appointment of a new publisher relations agency headed up by Matthieu Stefani , a local entrepreneur and founder of Stefani&Co, a digital innovation and conception agency.
Mr. Stefani was the founder of Citizenside.com, a news website recognized as a pioneer in citizen journalism in France, and backed by Agence France Presse. The team of four (4) will represent ND in France, assisting French publishers with the implemention of new multichannel distribution strategies enabled by ND's PressReader, PressDisplay.com and SmartEdition technologies and platforms.
ND's award-winning application, PressReader, and its online kiosk, PressDisplay.com, offer thousands of newspapers and magazines from more than 100 countries in 56 languages, making them the largest aggregated news kiosks in the world. ND has long-standing relationships with some of France's most prestigious publishers, including Le Figaro, Les Echos, La Tribune, L'Equipe, Le Revenu, Aujourd'hui en France, Le Parisien , andLe Monde, one of France's top-circulation dailies.
"We are very excited to work with NewspaperDirect in bringing French publications to a global audience," said Mr. Stefani. "NewspaperDirect's cross-platform solutions, PressDisplay.com and PressReader, not only complement what the French publishers are doing today to grow revenues and circulation, they also open new global distribution channels in the hotel, airline, marine, corporate, government and library markets – channels the publishers could not possibly reach on their own."
"Today, French-speaking readers represent the second-largest readership on ND's digital network, with subscribers accessing French-language newspapers and magazines from France, Canada, Belgium and Switzerland," said Nikolay Malyarov , VP of publishing and legal affairs at NewspaperDirect. "We see digital replica editions gaining popularity in France, representing an increasingly important component of the overall subscription mix for French publishers."
NewspaperDirect is now officially an Associate Member of the OJD
Coinciding with ND's expansion into France has been the company's acceptance as a "Membre associé contrôlé" with France's Office de Justification de la Diffusion (OJD), the body that audits circulation of French newspapers and magazines. ND will be making its first appearance at the 23ème Observatoire de la Presse hosted by OJD on March 21st, 2013.
After examination of ND's distribution and reporting methodologies, the leadership committee of the OJD determined that the company meets the criteria to be officially accepted as an associate member, effective January 2013. Membership in the OJD enables ND's French publishing partners to count sales of their publications through ND's digital publishing channels as part of their official audited circulation numbers, which has direct bearing on the rates they can charge advertisers.
About NewspaperDirect Inc.
NewspaperDirect delivers the world's newspapers and magazines to millions of readers the way they want to receive them — in print, online, or on their mobile device, tablet or eReader — wherever they live, travel, work or play. With the most innovative digital publishing technology in the industry and the only zero operational-cost business model, NewspaperDirect is recognized as the world leader in multichannel content distribution and monetization, and is the chosen partner of more than 3,000 publishers from 100 countries.
PressReader and its companion online service, PressDisplay.com, deliver the most authentic newspaper and magazine reading experience on PCs, Macs, smartphones, eReaders and tablets running BlackBerry, iOS, Android and Windows operating systems. Today, millions of tablets come preloaded with PressReader from a growing list of leading manufacturers including Acer, ASUS, HTC, Kobo, HP, BlackBerry and Samsung. With PressReader, you can hold a digital edition of your favorite publication in your hands and read it from cover to cover, just the way the title was printed — with no compromises in quality, fidelity or content. Follow us on @PressReader, Facebook.com/pressreader, Google+, and YouTube.
SmartEdition, powered by PressDisplay technology, offers publishers a fully customizable digital edition platform with powerful and proprietary back office reporting and analysis tools (Reading Map, Ad Value Map) that help them optimally manage their content and advertisers. NewspaperDirect provides full hosting, payment acceptance, customer service management, and technical support.
PressDisplay.com, PressReader and SmartEdition are trademarks or registered trademarks of NewspaperDirect Inc. All other trademarks and registered trademarks belong to their respective owners.
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