Newspapers Become Comprehensive Resources for Community Events with Trumba Connect

Trumba's Interactive Events Calendar Gives Town Newspapers an Online

Solution for Effectively Communicating Local Events

Sep 05, 2007, 01:00 ET from Trumba Corporation

    SEATTLE, Sept. 5 /PRNewswire/ -- Trumba Corporation, a developer of
 innovative online calendaring solutions, today announced new deployments of
 its Trumba Connect solution at the Park Record and Rutland Herald
 newspapers. The two publications join a growing list of media organizations
 currently using Trumba(R) Connect as their online platform for effectively
 communicating local events to their communities.
     Trumba Connect is an online event calendaring solution that helps
 organizations like the Park Record and Rutland Herald increase local event
 awareness and attendance. It also better connects the newspapers with their
 communities through a comprehensive suite of tools that includes a hosted,
 interactive Web calendar, event submission forms, and reporting services.
 Trumba-powered calendars provide media organizations with the ability to
 maximize user-generated content through event submission forms, create
 categories of calendars based on event types or geography, reverse publish
 online event information into print products, and drop events onto an array
 of personal calendaring solutions.
     "The new Trumba-powered event calendar has been a tremendous asset to
 the Park Record website and provides us with a wonderful new communication
 vehicle for effectively connecting our community with events and
 information that really matter to them," said Nan Chalat-Noaker, editor at
 the Park Record.
     The Park Record serves the greater Summit County, UT community, while
 the Rutland Herald speaks to those in the town of Rutland, VT and
 throughout Rutland County. With readerships more than 2,000 miles apart,
 both organizations rely on Trumba for the same reason: to connect the
 people in their communities with relevant local events that matter to them.
     The Park Record's online event calendar features information in a
 number of different categories including Community, Meetings, Arts, Live
 Music and Sports and Recreation. Site visitors can search for events in a
 specific category or across all categories at once. Both the Park Record
 and the Rutland Herald also provide visitors with the ability to easily
 submit their own event information, which keeps the calendars vibrant and
 community-centered. In addition, visitors to each calendar can add events
 to their own personal calendars, set event reminders, arrange to be
 notified if events change, and more.
     "Local newspapers have always been the de facto resource for community
 event information and that has become even more evident as these brands go
 online," said Jeremy Jaech, CEO of Trumba. "But today, media outlets are
 not content with simple electronic versions of their print publications,
 and instead are aggressively optimizing their content for the Web. What
 Trumba Connect does for these organizations is optimize their event data
 for the Web so that they publish and promote local events more effectively
 and their online readership can easily consume and interact with that
 information. The result: increased awareness of and attendance at local
     The Park Record community events calendar can be found online at and the Rutland Herald calendar is
 available at
     About Trumba
     Trumba Corporation is a Seattle-based developer of innovative online
 event presentation and content management technology that helps media
 companies build community around and generate revenue from "go-and-do"
 content. The company's flagship product, Trumba Connect, allows
 organizations to embed highly interactive and customizable calendars within
 their websites. Trumba customers also benefit from an array of
 event-centric tools that include the ability to leverage user-generated
 content through event submission forms, create categories of calendars
 based on event types or geography, reverse publish online event
 information, drop events onto an array of personal calendaring solutions
 and much more. Trumba technology is used by a variety of media
 organizations, including The New York Times, Pocono Record, Chattanooga
 Times Free Press,, Cape Cod Times, and King 5 TV.
 Trumba Connect is a subscription-based software as a service (SaaS)
 solution. The company is privately held and backed by three of the
 industry's leading venture capital firms, including Kleiner Perkins
 Caufield & Byers, August Capital and Oak Investment Partners. To find out
 more about Trumba, visit

SOURCE Trumba Corporation