From a residential perspective, TH has been vital in the creation of interactive marketing tools that support The SF Shipyard's sales efforts. From 3D floorplans and renderings to sales applications and videos - all of the applications artfully combine highly crafted, photoreal 3D visual elements with live-action footage. The most impactful tools to date are two photorealistic interactive Virtual Reality (VR) apps developed in-house at TH for use with the Oculus Rift, Samsung Gear and Google Cardboard viewers.
"Thanks to Transparent House's 'Past and Future VR Experience' app, our community members, investors and prospective residents and tenants can easily step into the past to see, hear and feel what it was like to be on an active Navy Base in the 1940s during World War II," said Sheryl McKibben, vice president of community operations for the FivePoint Northern California office. "Then, they can seamlessly transition to the future of The SF Shipyard, and experience the vibrant community of San Franciscans living, working and playing in this bustling neighborhood."
The second VR application is "The SF Shipyard VR Tour," which is a fully stereoscopic, beautifully detailed 3D VR mobile experience set in a condominium flat at The SF Shipyard. By simply downloading the app on Google Play and Apple's App Store and pairing it with any VR viewer, anyone can easily tour this condominium flat from anywhere in the world.
"People are really starting to understand the power of VR to allow us to experience different realities from anywhere, and even interact with them – for example, to change what we see," said TH president Denis Krylov. "The VR Tour app for The SF Shipyard is a great example of how game engines and other technologies can be used to immerse potential buyers and engage with them in ways that build very strong perceptions."
Additional benefits of these VR apps include future residents being able to virtually tour their home during construction, artists seeing what new buildings will look like, and businesses being able to assess the community's strengths for future office locations.
Learn more about the latest VR solutions from TH here: http://bit.do/thvr. To learn more about The San Francisco Shipyard, visit http://thesfshipyard.com or connect at @TheSFShipyard.
About Transparent House
With offices in San Francisco, Los Angeles, Moscow and Berlin, Transparent House (TH) is the next-generation creative studio that excels at the intersection of digital, art, and commerce. Specializing in the creation of stunning 3D assets, branded environments and high-end retail developments, TH employs strategic digital innovation and 3D for high-profile, future-looking brands. Simply put, our goal is making 3D the spectacular core of your brand's marketing campaigns. Experience the future of strategic marketing design and production today at http://transparenthouse.com.
About The San Francisco Shipyard
A new community with over a century of history and character, The SF Shipyard is a revitalized waterfront neighborhood with a bold new vision that brings together the best of San Francisco. Walkable residential neighborhoods, restaurants and bars, waterfront retail and creative workspaces. All situated among historic buildings and dry docks. There will be sports fields and courts, and extensive networks of trails for walking, hiking, running and cycling, in addition to water sport facilities on the Bay. This will be a place people will want to visit, live, work and play. Situated in San Francisco's Bayview neighborhood overlooking the picturesque waterfront, The San Francisco Shipyard is just 3.5 miles from the city's SoMa district and less than 15 minutes from downtown via car. The San Francisco Shipyard, and its sister community Candlestick, are 20-year, multi-billion-dollar redevelopments that encompass over 760 acres where there will be more than 12,100 new homes, nearly five million square feet of research/development and workspace and over 350 acres of parks and open space.
About FivePoint Holdings
Spanning the state from Southern California to the San Francisco Bay Area, FivePoint is the largest owner and developer of mixed-use, master planned communities in coastal California based on the total number of residential homesites permitted under existing entitled zoning. These communities represent major real estate developments in three of the most dynamic and supply-constrained markets along the California coast—Orange County, Los Angeles County and San Francisco County. For additional information, visit http://www.fivepoint.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/next-generation-creative-studio-transparent-house-delivers-cutting-edge-vr-and-technology-solutions-to-the-san-francisco-shipyard-300390339.html
SOURCE Transparent House, Inc.