Nextdoor Survey Finds 9 out of 10 Americans are Willing to Share with Neighbors 30,000 Neighborhoods Nationwide Rely on Nextdoor as a Safe and Trusted Way to Share with Neighbors
SAN FRANCISCO, April 1, 2014 /PRNewswire/ -- Nextdoor (nextdoor.com), the free and private social network for neighborhoods, released today the findings of a survey conducted online by Harris Interactive among 2,033 U.S. adults that examines sharing habits amongst neighbors. The findings indicate a strong willingness to share with people who live nearby, with 9 out of 10 Americans saying they are willing to share with neighbors.
Nextdoor releases these findings on the start of Earth Month in April to raise awareness for the ways neighbors can come together to conserve resources. For example, neighbors use Nextdoor to sell and give away items, share goods like yard equipment, and work together to save and make money. Findings from the survey include:
- Top 10 things people are willing to share with neighbors: food (78%), tools (71%), yard equipment (64%), a bike (36%), clothing (26%), shelter (26%), electronics (24%), kid toys (24%), childcare/babysitters (24%), a vehicle (15%).
- Reduce and reuse: 64% of Americans would be more likely to buy/sell an item if the buyer/seller lived close to their home.
- Garage sales: 52% of Americans would be more likely to host a garage sale in spring if they had an easy way to get the word out to their neighbors.
- Ride-share: 51% of Americans would engage in carpools with neighbors if they had an easy way to coordinate.
- Save money: 50% of Americans would work together with their neighbors to save money (e.g., group discounts on home services, split child care costs, shared meals) if they had a way to coordinate it.
"Every day we're inspired by the unique ways our members use Nextdoor," said Nirav Tolia, Co-Founder and CEO of Nextdoor. "About 14% of the conversations on Nextdoor are related to neighbors listing items for free or for sale. The trend of neighbors sharing with each other is not new, but we believe Nextdoor gives our members a modern way to facilitate sharing."
"We used Nextdoor to organize a yard sale with five other families on our block," said Vincenzo Nelli, a Nextdoor member from Philadelphia. "My wife and I sold a variety of items from linens, to a sink from a recent bathroom remodel, to a decorative mirror. We made over $250 in a few hours and it was a successful day for all families involved. Nextdoor was an easy and safe way to coordinate the sale and spread the word with our neighbors."
Nextdoor is currently being used in more than 30,000 neighborhoods nationwide to build stronger and safer communities. In addition to sharing, neighbors use Nextdoor to discuss crime and safety updates, reunite lost pets with their owners, and find that perfect babysitter. To join Nextdoor and start sharing with your neighbors today, visit nextdoor.com/neighborshare. To join the conversation online, use the hashtag, #neighborshare.
This national survey was conducted online within the United States between November 22 and 26, 2013, among 2,033 adults aged 18 and older by Harris Interactive on behalf of Nextdoor.com via its Quick Query omnibus product. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents' propensity to be online. For complete survey methodology, including weighting variables, please contact Kelsey Grady at firstname.lastname@example.org.
About Nextdoor.com, Inc.
Nextdoor (nextdoor.com) is the private social network for the neighborhood. Using Nextdoor's free platform, available on the Web and mobile devices, neighbors create private neighborhood websites where they get to know one another, ask questions, exchange local advice and recommendations, and organize virtual neighborhood watches to reduce crime.
Headquartered in San Francisco, Calif., Nextdoor is a privately-held company with the backing of prominent investors, including Benchmark, Greylock Partners, Kleiner Perkins Caufield & Byers, Tiger Global Management, Shasta Ventures, Comcast Ventures, DAG Ventures, Bezos Expedition, A-Grade Investments, and Google Ventures.
Nextdoor has been named one of Time Magazine's 50 Best Websites of 2013 and one of Entrepreneur Magazine's 100 Brilliant Companies. The company was recently chosen by the San Francisco Business Times as one of its 2013 Tech & Innovation award winners for Best Startup. More than 30,000 neighborhoods across the country are using Nextdoor to build happier, safer places to call home.
For additional information and company images: nextdoor.com/newsroom.