NHL Adopts StratTix Ticket Analysis and Reporting Tool League-Wide

National Hockey League becomes second major professional sports league to

provide StratTix to member clubs so they can boost revenues and automate

reporting



Oct 30, 2006, 00:00 ET from StratBridge

    BOSTON, Oct. 30 /PRNewswire/ -- StratBridge is working with the
 National Hockey League (NHL(R)) to provide StratTix ticket analysis and
 reporting tools to all 30 member clubs so they can continue to grow home
 game revenues and increase ticket sales league-wide. The NHL is the second
 major professional sports league (joining the National Basketball
 Association) to capitalize on StratTix's comprehensive data analysis
 features.
     The NHL is unique among professional sports leagues in that more than
 60 percent of its revenues come directly from ticket sales. As a result,
 NHL teams work diligently to ensure they fill their arenas for home games.
 To help teams maximize ticket sales while standardizing how they report on
 revenues, the NHL chose to offer StratBridge's StratTix to its member
 clubs.
     "From our perspective, StratTix is an excellent product," said Susan
 Cohig, NHL's group vice president, Club Services. "It's an effective sales
 tool, but it also provides an efficient, uniform reporting mechanism. It
 gives us the tools to help teams in operating their businesses."
     All 30 NHL member clubs will have StratTix in place to collect sales
 data and deliver reports that present revenue information in a consistent
 format. Previously, teams relied on different systems for tracking sales
 information and then reporting on it. StratTix will automate the process,
 saving both the NHL and individual member clubs the time and money it takes
 to re-key information, track down errors and hunt for key statistics.
     Member clubs will have the option to use StratTix to create graphical
 representations of sold and available in-arena seating and conduct complete
 analyses of ticket sales and individual seating information for every game.
 They will also have the option to use the StratTix Premium service to
 access up-to-the-minute sales information to develop special promotions on
 the fly.
     "We have a very loyal fan base, with the NHL recording more than 90
 percent capacity on average for home games. Despite that, some teams are
 currently using tools that don't have StratTix's flexibility and
 scalability. StratTix will help teams grow their percentage capacities,"
 said Cohig.
     During the 2005-06 season, the NHL set a league record for total
 attendance throughout the year (20,854,169 fans) and average per game
 attendance (16,955 fans).
     "NHL fans are fans for life, and the attendance records last season are
 a testament to that," said StratBridge Founder and CEO Matthew Marolda.
 "Adopting StratTix league-wide is a significant step toward continuing that
 trend."
     About the NHL
     The National Hockey League, founded in 1917, is the second-oldest of
 the four major team sports leagues in North America. Today, the NHL
 consists of 30 Member Clubs, each reflecting the League's international
 makeup, with players from more than 20 countries represented on team
 rosters. According to a
     Simmons Market Research study, NHL fans are educated, wired and the
 youngest of all of the fans of any other professional sport.
     The NHL entertains more than 100 million fans each season in-arena and
 through its national television -- Versus, NBC, TSN, CBC, RDS and RIS --
 and radio -- Sirius and XM Radio -- partners. HDNet, a national high
 definition telecast partner of the NHL, is in its fifth year of NHL
 coverage. The NHL Network, the home for the hockey fan, is a 24-hour hockey
 channel available on digital cable and satellite throughout Canada. The NHL
 Network's schedule is devoted exclusively to the sport of hockey with a
 roster that features live games, highlight shows, player profiles and
 interviews, vintage hockey, international and amateur hockey, as well as
 original and "All Access" programming. The NHL Network's signature show,
 "NHL On The Fly," airs nightly during the season, giving hockey fans live
 look-ins, highlights and analysis to NHL games all across the League.
     Through the NHL Foundation, the League's charitable arm, the NHL raises
 money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids and
 NHL Diversity, and supports the charitable efforts of all NHL players. The
 Garth Brooks Teammates for Kids Foundation is the official children's
 charity of the NHL and the NHLPA. Its Top Shelf Teammates program
 contributes financial resources to non-profit organizations that benefit
 children's health, education and inner-city services. For more information
 on the NHL, log on to NHL.com.
     About StratBridge
     Cambridge, Mass.-based StratBridge provides instant analytics software
 that enables business people to perform exhaustive diligence research at
 the touch of a button. StratBridge.net is a Web-native system that
 seamlessly extracts data from internal and external sources, regardless of
 format, and visually renders it in Internet browsers and Microsoft Office
 applications. A variety of customers, including professional sports
 franchises, institutional and individual investors, consultants and
 business leaders, use the software to quickly understand complex data
 patterns. For more information, visit the company's Web site at
 http://www.stratbridge.com.
     NHL is a registered trademark of the National Hockey League. All Rights
 Reserved.
     Contacts:
     Michelle Dillon                           Nirva Milord
     Beaupre & Co. Public Relations, Inc.      NHL
     603-559-5835                              212-789-2123
     mdillon@beaupre.com                       nmilord@nhl.com
 
 

SOURCE StratBridge
    BOSTON, Oct. 30 /PRNewswire/ -- StratBridge is working with the
 National Hockey League (NHL(R)) to provide StratTix ticket analysis and
 reporting tools to all 30 member clubs so they can continue to grow home
 game revenues and increase ticket sales league-wide. The NHL is the second
 major professional sports league (joining the National Basketball
 Association) to capitalize on StratTix's comprehensive data analysis
 features.
     The NHL is unique among professional sports leagues in that more than
 60 percent of its revenues come directly from ticket sales. As a result,
 NHL teams work diligently to ensure they fill their arenas for home games.
 To help teams maximize ticket sales while standardizing how they report on
 revenues, the NHL chose to offer StratBridge's StratTix to its member
 clubs.
     "From our perspective, StratTix is an excellent product," said Susan
 Cohig, NHL's group vice president, Club Services. "It's an effective sales
 tool, but it also provides an efficient, uniform reporting mechanism. It
 gives us the tools to help teams in operating their businesses."
     All 30 NHL member clubs will have StratTix in place to collect sales
 data and deliver reports that present revenue information in a consistent
 format. Previously, teams relied on different systems for tracking sales
 information and then reporting on it. StratTix will automate the process,
 saving both the NHL and individual member clubs the time and money it takes
 to re-key information, track down errors and hunt for key statistics.
     Member clubs will have the option to use StratTix to create graphical
 representations of sold and available in-arena seating and conduct complete
 analyses of ticket sales and individual seating information for every game.
 They will also have the option to use the StratTix Premium service to
 access up-to-the-minute sales information to develop special promotions on
 the fly.
     "We have a very loyal fan base, with the NHL recording more than 90
 percent capacity on average for home games. Despite that, some teams are
 currently using tools that don't have StratTix's flexibility and
 scalability. StratTix will help teams grow their percentage capacities,"
 said Cohig.
     During the 2005-06 season, the NHL set a league record for total
 attendance throughout the year (20,854,169 fans) and average per game
 attendance (16,955 fans).
     "NHL fans are fans for life, and the attendance records last season are
 a testament to that," said StratBridge Founder and CEO Matthew Marolda.
 "Adopting StratTix league-wide is a significant step toward continuing that
 trend."
     About the NHL
     The National Hockey League, founded in 1917, is the second-oldest of
 the four major team sports leagues in North America. Today, the NHL
 consists of 30 Member Clubs, each reflecting the League's international
 makeup, with players from more than 20 countries represented on team
 rosters. According to a
     Simmons Market Research study, NHL fans are educated, wired and the
 youngest of all of the fans of any other professional sport.
     The NHL entertains more than 100 million fans each season in-arena and
 through its national television -- Versus, NBC, TSN, CBC, RDS and RIS --
 and radio -- Sirius and XM Radio -- partners. HDNet, a national high
 definition telecast partner of the NHL, is in its fifth year of NHL
 coverage. The NHL Network, the home for the hockey fan, is a 24-hour hockey
 channel available on digital cable and satellite throughout Canada. The NHL
 Network's schedule is devoted exclusively to the sport of hockey with a
 roster that features live games, highlight shows, player profiles and
 interviews, vintage hockey, international and amateur hockey, as well as
 original and "All Access" programming. The NHL Network's signature show,
 "NHL On The Fly," airs nightly during the season, giving hockey fans live
 look-ins, highlights and analysis to NHL games all across the League.
     Through the NHL Foundation, the League's charitable arm, the NHL raises
 money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids and
 NHL Diversity, and supports the charitable efforts of all NHL players. The
 Garth Brooks Teammates for Kids Foundation is the official children's
 charity of the NHL and the NHLPA. Its Top Shelf Teammates program
 contributes financial resources to non-profit organizations that benefit
 children's health, education and inner-city services. For more information
 on the NHL, log on to NHL.com.
     About StratBridge
     Cambridge, Mass.-based StratBridge provides instant analytics software
 that enables business people to perform exhaustive diligence research at
 the touch of a button. StratBridge.net is a Web-native system that
 seamlessly extracts data from internal and external sources, regardless of
 format, and visually renders it in Internet browsers and Microsoft Office
 applications. A variety of customers, including professional sports
 franchises, institutional and individual investors, consultants and
 business leaders, use the software to quickly understand complex data
 patterns. For more information, visit the company's Web site at
 http://www.stratbridge.com.
     NHL is a registered trademark of the National Hockey League. All Rights
 Reserved.
     Contacts:
     Michelle Dillon                           Nirva Milord
     Beaupre & Co. Public Relations, Inc.      NHL
     603-559-5835                              212-789-2123
     mdillon@beaupre.com                       nmilord@nhl.com
 
 SOURCE StratBridge