Nickelodeon and Verizon Wireless Launch Nick Mobile on V CAST, Bringing Kid TV Favorites to Verizon Wireless V CAST Phones Nick Mobile on V CAST Kicks off with Nick Jr.'s Dora the Explorer, Blue's

Clues, The Backyardigans and LazyTown Music Videos



    NEW YORK and BEDMINSTER, N.J., May 5 /PRNewswire/ -- Nickelodeon, the
 number-one entertainment brand for kids, and Verizon Wireless, the nation's
 leading wireless service provider, announce the launch of Nick Mobile today,
 bringing Nickelodeon video content to Verizon Wireless' V CAST wireless
 phones. Music videos from Nick Jr. favorites Dora the Explorer, Blue's Clues,
 The Backyardigans and LazyTown will be the first available content on Nick
 Mobile, with Nickelodeon television programming scheduled to roll out this
 summer.
     (Logo:  http://www.newscom.com/cgi-bin/prnh/20050505/NYTH124LOGO )
     Eight Nick Jr. Videos, each approximately one to three minutes long, are
 available at launch on Verizon Wireless' V CAST wireless broadband multimedia
 service: The Backyardigans' 'A Pirate Says Arrr' and 'The Yeti Stomp';
 LazyTown's 'Bing Bang Song' and 'There's Always a Way'; Blue's Clues' 'Colors'
 and 'The Planets Song'; and Dora the Explorer's 'We Love to Sing' and 'Tenemos
 Amigos.'  Nickelodeon plans to release three new Nick Jr. videos each week.
     "Nickelodeon is everywhere kids are, which includes cell phones," said
 Mike Skagerlind, senior vice president and general manager, Nickelodeon
 Online. "The relationship with Verizon Wireless allows us to offer content
 through its V CAST service, providing a new way for our audience to watch
 their favorite characters, and further extending the Nick and Nick Jr.
 experience for kids beyond the home.  It gives parents another way to engage
 and play with their kids when they are on-the-go."
     "We are excited Nickelodeon, yet another name-brand content provider, will
 be available to our customers via V CAST," said Jim Straight, vice president
 of wireless Internet and multimedia services for Verizon Wireless. "With the
 addition of the Nickelodeon's tremendous content, parents and kids will have a
 new means to connect with their favorite characters."
      V CAST from Verizon Wireless is the first wireless broadband consumer
 service in the country, allowing customers to view crystal clear short content
 on demand and videos because it runs on Verizon Wireless' Evolution-Data
 Optimized (EV-DO) network - the only widely available wide-area wireless
 broadband network in the United States.
      For $15.00 monthly access added to their Verizon Wireless calling plan,
 customers get the V CAST VPak that includes unlimited access to a wide array
 of more than 300 regularly updated video clips from leading content providers.
 Unlimited basic video clips are included, but application download fees apply
 for 3D games, premium video clips and all other Get It Now(R) applications.
 There are no airtime charges to download or stream and watch video clips and
 other V CAST content.  Verizon Wireless V CAST customers also receive monthly
 access and unlimited browsing on Verizon Wireless' Mobile Web 2.0 SM news and
 information service.  In addition, customers can choose from premium video
 clip content, available at additional cost that includes music videos and
 more.
 
     For a limited time, customers who sign up for V CAST will receive two
 months of service free.  V CAST's array of hot new multimedia programming is
 located in the Get It Now virtual store - customers can access video from
 favorite news, sports and entertainment providers in the getFLIX shopping
 aisle and check out new cutting-edge 3D games in the getGAMES aisle.  V CAST
 also gives customers unlimited airtime to browse and view applications in the
 other familiar Get It Now shopping aisles - such as getTONES and getGOING.
     V CAST customers can find Nickelodeon and Nick Jr. content on the LG
 VX8000 phone from Verizon Wireless.  With the LG VX8000, V CAST customers can
 download content on their mobile phones with just a few clicks and experience
 outstanding clarity and sharpness.  The LG VX8000 is available to Verizon
 Wireless customers for $149.99 after $70 rebate with a two-year customer
 agreement.
 
     About Nickelodeon
     Nickelodeon, now in its 26th year, is the number-one entertainment brand
 for kids. It has built a diverse, global business by putting kids first in
 everything it does. The company includes television programming and production
 in the United States and around the world, plus consumer products, online,
 recreation, books, magazines and feature films. Nickelodeon's U.S. television
 network is seen in more than 88 million households and has been the number-
 one-rated basic cable network for more than nine consecutive years.
 Nickelodeon and all related titles, characters and logos are trademarks of
 Viacom International Inc.
 
     About Verizon Wireless
     Verizon Wireless owns and operates the nation's most reliable wireless
 network, serving 45.5 million voice and data customers. Headquartered in
 Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications
 (NYSE:   VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web
 at http://www.verizonwireless.com.  To preview and request broadcast-quality
 video footage and high-resolution stills of Verizon Wireless operations, log
 on to the Verizon Wireless Multimedia Library at
 http://www.verizonwireless.com/multimedia.
 
 

SOURCE Nickelodeon

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