Nickelodeon Gas (Games and Sports for Kids) Presents 'Sideline Heroes of the NFL,' A New Kids' Special Offering a Kids-Eye View of an NFL Game, to be Broadcast Saturday, Aug. 26, on the CBS Television Network
CBS NFL Lead Announce Team Greg Gumbel and Phil Simms Host Along with a
An 11-Year-Old and a 9-Year-Old Serve as 'Sideline Kids'
Special Narration Provided by Earl Mann, the Voice of the NFL
NEW YORK, Aug. 21 /PRNewswire/ -- Nickelodeon GAS (Games and Sports for Kids) presents SIDELINE HEROES OF THE NFL, a new kids' special to be broadcast during CBS's children's programming lineup Saturday, Aug. 26 (11:00-11:30 AM, ET and in most markets; check local listings) on the CBS Television Network. SIDELINE HEROES OF THE NFL offers a kid's perspective of National Football League football as three kids become immersed in the worlds of the coaches, players and CBS announce team members during a pre-season game between the New York Giants and the Jacksonville Jaguars. (This program preempts the regularly scheduled "New Tales from the Cryptkeeper" on this day only. Like the show it is preempting, the special conforms to FCC educational guidelines.) (Photo: http://www.newscom.com/cgi-bin/prnh/20000821/NYM096 ) CBS NFL lead announce team Greg Gumbel and Phil Simms host the special along with 12-year-old Marc Alan Beja. Eleven-year-old Ashley Brown becomes an honorary member -- or "sideline kid" -- of the Jaguars, and 9-year-old George Canni serves in the same capacity for the Giants. Earl Mann, the voice of the NFL, narrates the kids' special, which features the attitude and feel of the now-classic "Inside the NFL" and presents the NFL experience from the perspective of three pre-teens working side-by-side with football industry professionals. In the true essence of, and with the help of, NFL Films, the show tracks the action of a pre-season game between the Giants and the Jaguars -- with a twist. In the broadcast booth, Beja jumps into football play-by-play by announcing with Gumbel and Simms. On the field, Brown and Canni join their respective teams to confer with coaches and referees, give players moral support -- and water -- take viewers in the huddle, breakdown plays on the tele-strator, and give the official "it's good" when the ball crosses the end zone line. The pre-teens were selected, from a large pool of applicants, for their love of football, their knowledge of the game and their ability to think on their feet. While working with the football professionals, they experienced -- first hand -- the value of teamwork and good sportsmanship. Nickelodeon's GAS network, CBS Sports and NFL Films have teamed together for the first time to produce SIDELINE HEROES OF THE NFL. Jay Schmalholz is executive producer/creative director. The special was written by Marcus Wagner. It will air on Nickelodeon and Nickelodeon GAS at a later date. Nickelodeon GAS, a new digital channel, covers the world of games and sports from all angles -- from everyday kid competitions, video and board games and organized sports to kids' fascination with the big leagues. This sports-themed channel is geared toward children 6 to 11.
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