Nickelodeon Online Launches Dot Kids Domain Web Sites

Network's New Sites Offer Kids More Ways to Interact with Favorite

Nick and Nick Jr. Characters on the Internet

Jul 14, 2004, 01:00 ET from Nickelodeon

    NEW YORK, July 14 /PRNewswire/ -- The online division of Nickelodeon, the
 number-one entertainment brand for kids, today launched two new web sites as
 part of the Dot Kids Act, established in 2002 to ensure safe spaces on the
 Internet for children under 13. for kids and for parents and preschoolers have been created by
 the network as extensions of and,
 respectively, as additional safe places for kids and preschoolers to play on
 the Internet.
     "At Nickelodeon we're committed to putting kids first, and we want to be
 everywhere kids are, especially on the Internet," said Mike Skagerlind, senior
 vice president and general manager, Nickelodeon Online. "We are delighted to
 be able to extend Nickelodeon's engaging Internet entertainment philosophy to
 the new dot kids domain in a way that continues to observe and respect kids'
 safety and privacy."
     Available on Nick.Kids.Us are:
      * SpongeBob's Jellyfish Shuffleboard: Fans of the hit shows can play
        undersea shuffleboard with SpongeBob SquarePants and surfer-squirrel
        Sandy Cheeks.
      * SpongeBob SquarePants B.C. Bowling: Based on a SpongeBob prehistoric
        special episode, kids can play rock-n-roll bowling with SpongeBob as a
        cave sponge.
      * The Fairly OddParents Big Superhero Wish Game: Fans of the special
        episode of The Fairly OddParents' Big Superhero Wish can zap super-
        villains and rid Timmy Turner's town of evil.
      * My Life as a Teenage Robot Techno Tennis: In this hi-tech tennis game,
        stars of the hit show Jenny and Brad play against each other.
     On NickJr.Kids.Us:
      * Dora's Super Silly Costume Maker: Preschoolers can help Latina heroine
        Dora and her cousin Diego dress up for a Super Silly Fiesta.
      * Max & Ruby Toy Bowling Game: Kids get a hand-eye-coordination workout
        when Nick Jr. bunny, Max, makes a bowling alley in his living room.
      * Dora's Star Catching Game: Preschoolers become star-catchers while
        matching colors with Dora.
      * Blue's Matching Game: To help Blue of hit show Blue's Clues find all
        the matching cards, kids will need to concentrate.
      * Oswald's Big Diner Specials Game: Preschoolers can lend a hand at the
        Big Diner while they improve matching skills.
      * Little Bill's Captain Brainstorm's Adventure: 3-2-1-Blast Off! This
        outer-space adventure featuring Little Bill enhances problem-solving
      * Blue's Clues online storybook: What's in the Box?: Blue and her friends
        use their imaginations in this online storybook.
      * Max & Ruby online storybook: Where's Max?: Join in a game of
        hide-n-seek with Max and his big sister.
      * Dora the Explorer online storybook: Little Star's Wish: Kids can read
        along as Dora and her best friend Boots find a best friend for Little
     Nickelodeon Online worked closely with NeuStar, Inc., the company
 responsible for developing, implementing and operating the Internet
 address. Since December 4, 2002 when President George W. Bush signed into law
 the Dot Kids Implementation and Efficiency Act and created a domain to
 serve as a "safe haven" for children using the Internet, NeuStar has been the
 Operator of the .us Registry and is responsible for managing the content of NeuStar ensures a safe and age appropriate online
 experience for children. With NeuStar, Nickelodeon Online has developed and
 introduced exciting content that meets the requirements of the dot-Kids Act of
 2002. is the child-friendly Internet space for children under 13 to
 play, learn and surf on the Web. The Internet address is open to all
 consumers, businesses, educators, government agencies and organizations in the
 United States or with a U.S. presence to register Internet addresses and
 establish websites. Visit for more information and updates
 on the world's first child-friendly Internet space and where a directory of
 all sites is available.
     About NeuStar, Inc.
     Based in Sterling, VA, NeuStar is a neutral third party provider of
 mission-critical services to telecommunications, cable companies and Internet
 service providers around the world. NeuStar enables the interoperability and
 convergence of service provider networks. NeuStar operates the authoritative
 registry of all North American telephone numbers and administers the database,
 relied upon by all North American carriers to route telephone calls daily.
 NeuStar also operates the dot-US registry "America's Internet Address(R)".
 NeuLevel(R), NeuStar's subsidiary, operates the .BIZ registry, the world's
 first top-level domain dedicated exclusively to business. Over 4000
 telecommunications and service providers currently rely upon NeuStar's
 services. Neustar is responsible for developing, implementing and operating
 the Internet address. Visit NeuStar online at either or and at
     About Nickelodeon Online
     Nickelodeon Online connects kids to each other and to Nickelodeon through
 its web sites, and Launched in June 1997, is a
 leading kids' television destination site with millions of loyal visitors each
 month. offers kids an engaging assortment of information, games,
 activities and more., launched in March 1998, is the only site,
 which offers content to both parents and preschoolers. The number-one site for
 preschoolers and a leading site for parents, uses bold graphics,
 animation and interactivity to bring the "play to learn" spirit of Nick Jr. to
 the web.
     About Nickelodeon
     Nickelodeon, which is celebrating its landmark 25th anniversary this year,
 is the number-one entertainment brand for kids. It has built a diverse, global
 business by putting kids first in everything it does. The company includes
 television programming and production in the United States and around the
 world, plus consumer products, online, recreation, books, magazines and
 feature films. Nickelodeon's U.S. television network is seen in 88 million
 households and has been the number-one-rated basic cable network for more than
 eight consecutive years. Nickelodeon and all related titles, characters and
 logos are trademarks of Viacom International Inc.

SOURCE Nickelodeon