NEW YORK, Feb. 17 /PRNewswire/ -- Nickelodeon, the number-one
entertainment brand for kids, extends its commitment to diversity with the
traveling exhibit "La Casa de Dora," a 10-city mall tour allowing kids to
experience first-hand the interactive, bilingual home of Dora the Explorer,
the number-one preschool show on commercial television. "La Casa de Dora"
kicks off Saturday, Feb. 19 in Denver and will travel to 10 markets around the
country, including Chicago, Dallas, Houston, Los Angeles, Miami, New York,
Phoenix, Albuquerque and San Francisco. "La Casa de Dora," a free, interactive
exhibit, will stop at a mall in each city on the weekends from February to May
(full schedule and dates below).
"Preschoolers have embraced Dora's adventurous, helpful spirit and pride
in her Latin culture, and we are thrilled to have created a world where they
can experience it firsthand," said Cyma Zarghami, President, Nickelodeon
Television. "We designed Dora's casa with full attention to detail. Families
can spend hours being explorers themselves," she said.
Created to embrace Latin culture and allow preschoolers to experience
Dora's home, "La Casa de Dora" is a 2,000 square-foot, Latin American-inspired
exhibit with a terracotta tiled roof house with several rooms and a courtyard.
Each section of "La Casa de Dora" contains play and problem-solving activities
with bilingual elements. Dora fans can enjoy lenticular family portraits and
photo albums with bilingual elements. In the backyard, preschoolers can enjoy
Latin music, computer games from NickJr.com, an interactive dance mat and the
Dora costumed character.
Dora's popularity with parents and preschoolers and the property's
commitment to the Latin community has attracted the attention of many blue-
chip marketers that have chosen to partner with Nickelodeon on "La Casa de
Dora," including The Dodge Grand Caravan, General Mills' Kix and Procter &
Gamble's Pampers and Bounty. Each "La Casa de Dora" location will have The
Dodge Grand Caravan on-site.
Additionally, NickJr.com will launch a special "La Casa de Dora" website
for preschoolers and parents later this month, including games with bilingual
elements that reflect the cultural and educational activities of the exhibit.
The site extends the experience of the exhibit for both those who toured the
house and for those who could not see it in person. Nick Jr. Family Magazine
will produce a custom publication titled La Casita, which will be distributed
to families at each "La Casa de Dora" location.
Dora the Explorer, which airs at 9 a.m. and 11:30 a.m. weekdays on Nick
Jr. and weekends on CBS (check local listings), is a play-along, animated
adventure series starring Dora, a seven-year-old Latina heroine whose
adventures take place in an imaginative, tropical world filled with jungles,
beaches and rainforests. Dora explores her world just as preschoolers do every
day, and the show is designed to actively engage its audience in an
interactive quest using a variety of learning techniques. Dora the Explorer
was created by Chris Gifford, Valerie Walsh and Eric Weiner. Gifford serves
as executive producer, with Walsh as co-executive producer and Weiner as
producer and head writer.
Dora the Explorer is watched by 22.6 million people each month and is the
number-one preschool show for Hispanic kids.
Tour Schedule (all malls are General Growth Properties, NYSE: GGP)
* February 19 & 20 Denver, CO Southwest Plaza (Littleton)
* February 26 & 27 San Francisco, CA Southland Mall (Hayward)
* March 5 & 6 Los Angeles, CA Galleria at Tyler (Riverside)
* March 12 & 13 Phoenix, AZ Arrowhead Towne Center
* March 19 & 20 Houston, TX Willowbrook Mall (Houston)
* April 2 & 3 Dallas, TX The Parks at Arlington
* April 9 & 10 New York, NY Willowbrook Mall (Wayne, NJ)
* April 16 & 17 Albuquerque, NM Coronado Center (Albuquerque)
* April 23 & 24 Miami, FL Pembroke Lakes Mall
* April 30 & May 1 Chicago, IL Spring Hill Mall
Nickelodeon, now in its 26th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books, magazines and feature films. Nickelodeon's U.S. television
network is seen in more than 88 million households and has been the number-
one-rated basic cable network for more than nine consecutive years.
Nickelodeon and all related titles, characters and logos are trademarks of
Viacom International Inc.