Nickelodeon's 'Little Bill' Debuts as First African American Balloon In 76th Annual Macy's Thanksgiving Day Parade Bill Cosby's Preschool Hit TV Show 'Little Bill' Makes History



    NEW YORK, Nov. 11 /PRNewswire/ -- Nickelodeon and Bill Cosby will set
 another milestone when the Nick Jr.'s popular preschool character Little Bill,
 debuts as the first African American character balloon in the 76th Annual
 Macy's Thanksgiving Day Parade, November 28, 2002.  Little Bill is the Peabody
 award winning animated television show based on Bill Cosby's beloved Little
 Bill book series and his childhood in Philadelphia.  The show airs on daily on
 Nick Jr.
     Wearing his rugby shirt and big, bright smile, Little Bill will be filled
 with over 12,000 cubic feet of helium and stand over 48 feet high.  At
 54.2 feet long and 34 feet wide, Little Bill's popularity is sure to grow even
 more when he flies high over the streets of New York.
     "Just check out Jet magazine the week after the Parade," said Bill Cosby
 when asked how he felt about the Little Bill balloon.
     "We're proud and excited that one of Nick Jr.'s most beloved characters,
 Little Bill, will virtually come to life for kids and their families in this
 year's Macy's Parade," said Karen Driscoll, Vice President, Marketing for Nick
 Jr.  "Nick Jr. television shows and characters like Little Bill empower
 preschoolers and reflect the cultural diversity of our audience.  The Little
 Bill balloon is a natural extension of what kids see everyday on Nick Jr."
     Winner of this year's Peabody Award, Little Bill is an animated series
 created by Bill Cosby that follows the adventures of an inquisitive, energetic
 and highly imaginative 5 year-old boy as he investigates his world. With the
 help of his loving family and friends, Little Bill explores the ordinary and
 extraordinary events that make up the daily life of a child -- from making
 friends to making lunch.  Both the Little Bill character and program reflect
 the wisdom, outlook and humor of Bill Cosby. The show features the voices of
 Gregory Hines, Phylicia Rashad, Ruby Dee, Kathy Najimy and Cosby himself.
 
     Nickelodeon, now in its 23rd year, is the number-one entertainment brand
 for kids. It has built a diverse, global business by putting kids first in
 everything it does. The company includes television programming and production
 in the United States and around the world, plus consumer products, online,
 recreation, books, magazines, music and feature films. Nickelodeon's U.S.
 television network is seen in more than 86 million households and has been the
 number-one-rated basic cable network for seven consecutive years. Nickelodeon
 and all related titles, characters and logos are trademarks of Viacom
 International Inc.
 
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SOURCE Nickelodeon

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