Nickelodeon's 'Taina' Continues Ratings Rise, Posts Triple-Digit Gains in Tween and Kid Demos for Two Weeks

Jan 23, 2001, 00:00 ET from Nickelodeon

    NEW YORK, Jan. 23 /PRNewswire/ -- In its second week since launch, "Taina"
 -- Nickelodeon's newest live-action hit comedy series-continues to post solid
 ratings gains, scoring triple-digit increases for two straight weeks as
 compared to year-ago time period levels.  "Taina"'s second episode, which
 featured the hit musical group 3LW portraying a trio of Taina's classmates,
 also improved on its strong Jan. 14 premiere by 18% in both rating and
 delivery among kids 2-11.
     For its Sunday, Jan. 21, telecast, "Taina" scored a 6.5 rating/20 share
 (2.0 million kid viewers) among kids 2-11, up 155% in rating, 133% in share
 and 166% in kid viewers as compared to prior-year levels and up 18% in both
 rating and kid delivery over last week's premiere. Among tweens (kids 9-14),
 Taina posted a 6.2/16 (1.2 million tween viewers)-marking year-to-year
 increases of 192% in rating, 135% in share and 217% in tween viewers and up 8%
 in both rating and tween delivery over last week's premiere episode.
     For its Jan. 14 premiere, "Taina" posted a 5.5 rating/18 share (1.7
 million kid viewers) among kids 2-11, representing triple-digit increases of
 169% in rating and 181% in kid viewers as compared to prior-year levels. Among
 tweens (kids 9-14), the "Taina" premiere garnered a 5.7 rating/17 share (1.1
 million tween viewers), marking triple-digit increases of 136% in rating and
 158% in tween viewers, as compared to last year.
     "Taina" is Nick's new live-action comedy series chronicling the life of
 Taina Morales, a sassy 15-year-old Latina caught between two worlds -- the
 traditional world of her Puerto Rican family and the modern world of her
 friends and life at the Manhattan School of the Arts. Created and executive
 produced by Maria Perez-Brown ("Gullah Gullah Island") and starring Christina
 Vidal ("Nick Freno: Licensed Teacher"; "Life with Mikey") in the title role,
 "Taina" uses music, dance and comedy to explore this ambitious young girl's
 life as she and her friends come of age and work through the fears and
 insecurities that are part of growing up.
     Nickelodeon, now in its 22nd year, is the number-one entertainment brand
 for kids. It has built a diverse, global business by putting kids first in
 everything it does. The company includes television programming and production
 in the U.S. and around the world, plus consumer products, online, recreation,
 books, magazines and feature films. Nickelodeon's U.S. television network is
 seen in more than 78 million households and has been the number-one rated
 cable network for more than five consecutive years. Nickelodeon and all
 related titles, characters and logos are trademarks of Viacom International

SOURCE Nickelodeon