NEW YORK, Jan. 23 /PRNewswire/ -- In its second week since launch, "Taina"
-- Nickelodeon's newest live-action hit comedy series-continues to post solid
ratings gains, scoring triple-digit increases for two straight weeks as
compared to year-ago time period levels. "Taina"'s second episode, which
featured the hit musical group 3LW portraying a trio of Taina's classmates,
also improved on its strong Jan. 14 premiere by 18% in both rating and
delivery among kids 2-11.
For its Sunday, Jan. 21, telecast, "Taina" scored a 6.5 rating/20 share
(2.0 million kid viewers) among kids 2-11, up 155% in rating, 133% in share
and 166% in kid viewers as compared to prior-year levels and up 18% in both
rating and kid delivery over last week's premiere. Among tweens (kids 9-14),
Taina posted a 6.2/16 (1.2 million tween viewers)-marking year-to-year
increases of 192% in rating, 135% in share and 217% in tween viewers and up 8%
in both rating and tween delivery over last week's premiere episode.
For its Jan. 14 premiere, "Taina" posted a 5.5 rating/18 share (1.7
million kid viewers) among kids 2-11, representing triple-digit increases of
169% in rating and 181% in kid viewers as compared to prior-year levels. Among
tweens (kids 9-14), the "Taina" premiere garnered a 5.7 rating/17 share (1.1
million tween viewers), marking triple-digit increases of 136% in rating and
158% in tween viewers, as compared to last year.
"Taina" is Nick's new live-action comedy series chronicling the life of
Taina Morales, a sassy 15-year-old Latina caught between two worlds -- the
traditional world of her Puerto Rican family and the modern world of her
friends and life at the Manhattan School of the Arts. Created and executive
produced by Maria Perez-Brown ("Gullah Gullah Island") and starring Christina
Vidal ("Nick Freno: Licensed Teacher"; "Life with Mikey") in the title role,
"Taina" uses music, dance and comedy to explore this ambitious young girl's
life as she and her friends come of age and work through the fears and
insecurities that are part of growing up.
Nickelodeon, now in its 22nd year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the U.S. and around the world, plus consumer products, online, recreation,
books, magazines and feature films. Nickelodeon's U.S. television network is
seen in more than 78 million households and has been the number-one rated
cable network for more than five consecutive years. Nickelodeon and all
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