Nickelodeon's 'The Backyardigans' Take Preschoolers on Three Rockin' Medieval Adventures with a Primetime TV Movie, National Live Tour and New Music CD "TALE OF THE MIGHTY KNIGHTS," GUEST STARRING TONY-NOMINATED ADAM PASCAL,

PREMIERES MONDAY, JAN. 14, 7 P.M. ON NICKELODEON

BACKYARDIGANS LIVE! TALE OF THE MIGHTY KNIGHTS 50-CITY TOUR KICKS OFF MARCH

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The Backyardigans: Born to Play New CD Featuring Performances By Alicia

Keys, Cyndi Lauper and Adam Pascal Goes On-Sale Jan. 22



    NEW YORK, Jan. 7 /PRNewswire/ -- Nickelodeon invites the preschool set
 to rock out with The Backyardigans with multiple medieval musical journeys
 including a new hour-long primetime TV movie, "Tale of the Mighty Knights,"
 premiering Monday, Jan. 14 (7 p.m. - 8 p.m. ET/PT); a new CD release from
 Nickelodeon/Sony BMG, titled "Born to Play," available Jan. 22; and the
 launch of a new 50-city live theatrical tour, The Backyardigans Live! Tale
 of the Mighty Knights, in partnership with Live Nation, on March 28.
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080107/NYM142 )
 
     "The Backyardigans has quickly rocked its way to become the number-two
 television show for preschoolers, so we're giving fans a triple dose of
 backyard, music-filled adventures," said Brown Johnson, Executive Vice
 President, Executive Creative Director, Nickelodeon Preschool Television.
 "We hope that this new movie, live tour and CD will provide exciting
 hands-on opportunities to jam with Pablo, Uniqua, Tyrone, Tasha and
 Austin."
 
     "Tale of the Mighty Knights" TV Movie
 
     Special guest Adam Pascal, Tony-nominated star of the original Broadway
 cast of Rent and Aida, joins The Backyardigans as narrator of the hour-long
 TV movie and performs the original rock opera power ballad "Not An Egg."
 
     In "Tale of the Mighty Knights," royal knights Uniqua and Tyrone are
 ready to do mighty deeds in service to their King (Pablo). It seems like a
 pretty simple task until the King asks them to babysit an egg, which grows
 legs and runs away! A rock opera soundtrack moves the action along as the
 knights pursue their egg in Goblin Land and encounter a grabbing goblin
 (Austin), through Fairyland where they meet a tiny and mischievous fairy
 (Tasha), and finally to Dragon Mountain where they face a mighty baby
 dragon (Adam Pascal). Will the knights conquer their greatest challenge
 yet?
 
     Content from "Tale of the Mighty Knights" will roll out across several
 Nickelodeon Preschool platforms including music videos and additional
 episodes on Time Warner's Video On Demand service (Dec. 31); streaming
 clips and music videos, an interview with Adam Pascal and behind-the-scenes
 clips from the TV movie on Nick Jr. Video (Jan. 4); clips on wireless
 carriers (Jan. 4); and an interactive game and activities on Nickjr.com
 (Jan. 4).
 
     "I have two boys who are six and three and they love The Backyardigans
 the same way I loved shows like The Electric Company, Sesame Street and
 Zoom," said Adam Pascal. "Those shows stay with me to this day. The
 Backyardigans is a classic on that same level, and it will stay with kids
 for decades to come. I'm really proud I can be a part of it."
 
     Backyardigans Live! Tale of the Mighty Knights
 
     Based on the primetime special, The Backyardigans Live! will follow the
 success of previous Nickelodeon touring shows Go, Diego, Go Live! and Dora
 The Explorer Live!. The Backyardigans Live! tour will visit over 50 cities
 across the USA kicking off in York, Pennsylvania on March 28, 2008.
 Nickelodeon's live stage shows have been among the top grossing touring
 family shows at New York's Radio City Music Hall.
 
     During Backyardigans Live!, Pablo, Uniqua, Tasha, Tyrone and Austin
 will need the audience's help as they face a mighty dragon and return the
 egg to the king. The stage show will have the entire family singing,
 dancing and laughing along to songs from the rock opera.
 
     Other scheduled tour stops include: New York, NY; Boston,
 Massachusetts; Minneapolis, Minnesota; Baltimore, Maryland; Camden, New
 Jersey; Atlanta, Georgia; Fort Lauderdale, Florida; Tampa, Florida, San
 Antonio, Texas; and Houston, Texas. For schedule information visit
 www.nickjr.com.
 
     The Backyardigans: Born to Play CD
 
     On Tuesday, Jan. 22, Nickelodeon and Sony BMG release the ultimate
 playtime playlist as The Backyardigans: Born to Play CD hits retailers
 nationwide. The third CD from the hit series features 22 new tracks,
 including six songs from "Tale of the Mighty Knights." Joining the backyard
 gang in the studio are celebrity guest artists Alicia Keys, Cyndi Lauper
 and Adam Pascal. Alicia Keys lends her unique R&B vocals on "Almost
 Everything is Boinga." Cyndi Lauper reminds us to think pink on the
 jazz-tinged "Lady in Pink," and Adam Pascal powers the Zepellinesque
 rock-opera ballad "Not an Egg."
 
     The Backyardigans: Born to Play is packaged at retail with a special
 "Backyard Match-Up Game" and is being distributed in an earth-friendly
 recycled sleeve. The CD will also be available digitally on iTunes, with a
 special deluxe-edition that includes four bonus exclusive tracks and a
 digital folder.
 
     The Backyardigans airs regularly weekdays at 9 a.m. and 1 p.m. ET/PT on
 Nick Jr. Each half-hour episode features a unique music/dance genre with
 four original songs, along with real choreographed movements recreated in
 animation. The animated dance steps are choreographed by Beth Bogush, a
 former director of the Alvin Ailey Dance School's children's program. The
 show's rich animation style features lush, fantasy backgrounds created with
 CGI and 3D techniques.
 
     Since its debut on Nickelodeon's preschool weekday lineup, The
 Backyardigans has become the number-two-rated preschool show on all of
 commercial TV among the target audience of kids 2-5. On average, The
 Backyardigans draws approximately 18.5 million viewers every month,
 including 4.7 million kids aged 2-5 and 5.7 million adults aged 18-49.*
 
     Nick Jr. is a specially designed programming block airing on
 Nickelodeon weekdays from 9 a.m. - 2:00 p.m. (ET/PT). Completely dedicated
 to preschoolers ages 2-5, Nick Jr.'s Emmy, Peabody and Parents' Choice
 Award- winning programs are curriculum based, fun and commercial free. At
 Nick Jr., kids play to learn with innovative, original shows created just
 for them.
 
     Nickelodeon, in its 28th year, is the number-one entertainment brand
 for kids. It has built a diverse, global business by putting kids first in
 everything it does. The company includes television programming and
 production in the United States and around the world, plus consumer
 products, online, recreation, books, magazines and feature films.
 Nickelodeon's U.S. television network is seen in more than 96 million
 households and has been the number- one-rated basic cable network for 13
 consecutive years. Nickelodeon and all related titles, characters and logos
 are trademarks of Viacom Inc. (NYSE:   VIA, VIA)
 
 
 

SOURCE Nickelodeon

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