PITTSBURGH, June 29 /PRNewswire/ -- Americans love makeovers, and according to a new study, so might smokers looking to kick the habit. NicoDerm(R) CQ(R) has put an attractive new face on "the Patch," by giving it a slimmed down design and a more flexible profile, to help it actually move with you. It's a move that smokers say could move them to try to quit, according to a cessation-related survey of smokers. Nearly 50 million American adults (one out of four) are smokers, but according to the survey of more than 2,500 Americans, the majority of these want to quit -- in fact, they say this is their year. The new NicoDerm CQ ThinFlex(TM) patch is 25 percent more flexible than the original NicoDerm CQ patch, which was first launched in 1992. According to the smokers surveyed, flexibility (43 percent) is the most important physical patch attribute for long-term smoking cessation success, followed by patch size (34 percent) and thinness (10 percent). Although clinical studies show the patch can help improve your chances of quitting, many smokers perceive the old patch as uncomfortable (24 percent), bulky (10 percent) and inflexible (21 percent). The Thinnest, Most Flexible Clear Patch Ever New NicoDerm CQ ThinFlex is designed to be thinner and 25 percent more flexible than the current NicoDerm CQ patch so it moves with you, whether you're stretching, strolling or even swimming. The cool, sleek design of the clear patch is less visible so it can be worn with any type of clothing. "One of the barriers that smokers have reported in using previous versions of the patch has been their discomfort with the patch's appearance or lack of flexibility," says Dr. Robin J. Mermelstein, clinical psychologist, smoking cessation researcher and director of the Center for Health Behavior Research at the University of Illinois at Chicago. Dr. Mermelstein has worked with more than 2,000 smokers in her career and says "the NicoDerm CQ ThinFlex patch is more flexible than previous patch designs, so smokers may be more interested in using it to help them quit." Online Support Bolsters Quit Success The other great news for smokers is that support is there for them to increase their chances of quitting successfully. Committed Quitters(R) is an online resource that comes free for NicoDerm CQ ThinFlex users. It's an individualized support program that has been clinically proven to increase the chances of successful cessation. "Individualized support is the key, and a tailored Web-based program offers the best of both worlds; it's customized, like individual or group therapy, but instead of reaching a few people, it can reach millions," says Dr. Mermelstein, who has studied the efficacy of direct-to-smoker programs that ranged from direct mail to direct telephone support and customized, individually tailored programs, like the new Committed Quitters program. A recent research study found that smokers using the online Committed Quitters program with NicoDerm CQ increased their chances of success by more than 28 percent compared to smokers trying to quit using the same product and non-individualized support. Hollywood Encourages Americans to Kick the Habit ... and Help Prevent Kids From Starting NicoDerm CQ ThinFlex has teamed up with some of America's biggest celebrities to help smokers get their heads in the game of kicking the habit, offering signed messages of encouragement written on colorful yoga mats. In all, more than 40 celebrities have signed and donated yoga mats that include personal messages of encouragement designed to provide support to smokers interested in quitting. The auction, through eBay(R), will go live on http://www.NicoDermAuction.com on June 29. All proceeds (100 percent) will aid of the Campaign for Tobacco-Free Kids(R), an organization dedicated to helping prevent new generations of smokers from starting in the first place. About Committed Quitters and NicoDerm CQ Committed Quitters is an individualized Web-based behavioral support program available free to users of NicoDerm CQ ThinFlex. Using the NicoDerm CQ ThinFlex patch as directed can double a smoker's chances of quitting cigarettes versus a cold turkey quit attempt, and adding this online support program greatly improves the chances of success. Committed Quitters includes customized materials that provide coping strategies, advice and incentives to stay smoke-free. About GlaxoSmithKline Consumer Healthcare GlaxoSmithKline Consumer Healthcare is one of the world's largest over- the-counter consumer healthcare products companies. Its more than 30 well- known brands include the leading smoking cessation products, Nicorette(R), NicoDerm(R) and Commit(R), as well as a many medicine cabinet staples such as Abreva(R), Aquafresh(R), Sensodyne(R) and Tums(R). GlaxoSmithKline Consumer Healthcare continues to develop innovative products to help all smokers find their best support system and achieve their goal of being cigarette-free. About GlaxoSmithKline GlaxoSmithKline is one of the world's leading research-based pharmaceutical and consumer healthcare companies. GlaxoSmithKline is committed to improving the quality of human life by enabling people to do more, feel better and live longer. About the Campaign for Tobacco-Free Kids The Campaign for Tobacco-Free Kids is building a healthier future for our children by changing public attitudes and public policies regarding tobacco use. They work to prevent kids from smoking, help smokers quit, and protect everyone from secondhand smoke. For more information, visit the Campaign's Web site at http://www.tobaccofreekids.org . For a complete listing of all yoga mats that have been donated, signed available for bidding, visit http://www.NicoDermAuction.com .
SOURCE GlaxoSmithKline Consumer Healthcare