Nicola Novellone Named Chairman & CEO of Leo Burnett Central and Eastern Europe
Novellone takes over from
"Nicola's record speaks for itself," said Leo Burnett Worldwide Chairman and CEO,
Novellone, a 16-year Burnett veteran, has vast experience in leading both accounts and operations. Prior to being named Managing Director of
About Leo Burnett and Arc - www.leoburnett.com
Leo Burnett Company, Inc., comprising the Leo Burnett brand agency and marketing services partner Arc Worldwide, is one of the world's largest agency networks and a subsidiary of Publicis Groupe (www.publicisgroupe.com), the world's fourth-largest communications company. Leo Burnett holds people at the center of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand's story.
With this approach, Leo Burnett ensures that people who buy into client brands believe in them all the more. With expertise in mass advertising and digital, promotional and retail marketing, Leo Burnett partners with blue-chip clients such as The Coca-Cola Company, General Motors, Kellogg, McDonald's, Procter & Gamble and Samsung. The company has won more advertising awards for campaign effectiveness than any other agency in the last six years in the U.S., has been heralded as a "pioneer on the frontier of marketing" and was ranked as the second-most creative network in 2008.
SOURCE Leo Burnett