NEW YORK and SAN MATEO, Calif., April 12 /PRNewswire/ -- The Nielsen
Company and Integrated Media Measurement Inc. (IMMI), the developer of an
integrated media measurement system, today announced a co-branded service
that will provide all-electronic metrics on television viewing that occurs
outside of the home. The new service is expected to launch in September
This service will mark the first time Nielsen will offer ongoing
audience estimates of television viewing in out-of-home locations such as
offices, fitness clubs, hotels and bars.
"Through our A2/M2 initiative we are committed to 'following the video'
wherever it goes and measuring out-of-home viewing is a critical component
of that commitment," said Sara Erichson, Executive Vice President, Client
Services, Nielsen Media Research North America. "Utilizing IMMI's
technology, we will provide clients with enhanced intelligence and insight
about this important activity within the television audience."
Nielsen will offer a national out-of-home measurement service as well
as local out-of-home services in New York, Chicago, Los Angeles, Miami,
Houston and Denver, which are the first markets in which IMMI has
established panels. The six local services will each have a participating
panel of approximately 500 people, or a total of 3,000 participants. The
sample for the national service will be comprised of a portion of
participants from the local services, plus an additional 1,700 national
panelists to provide a greater representation of the rest of the U.S. The
national panel will be weighted to be representative of the entire U.S. and
will have an effective sample size of approximately 2,500 panelists.
"Our technology and measurement system will enable Nielsen to offer its
clients data on consumer television viewing habits that was previously
unavailable," said Tom Zito, Chairman and CEO of Integrated Media
Measurement Inc. "This co-branded product is just one example of how IMMI
can help advertisers, broadcasters and content providers make better
The new out-of-home measurement service builds on Nielsen's Anytime
Anywhere Media Measurement (A2/M2) initiative, which seeks to measure
television viewing on every platform where it is available. It will be
offered to clients as a stand-alone service, and will be separate from
Nielsen's current in-home, national and local television ratings services.
Sample participants will be asked to carry mobile phones that include
metering technology developed by IMMI. The phones will collect passive
digital signatures from television telecasts that IMMI will match with
audio signatures collected by IMMI from actual telecasts. The signatures
will be transmitted to IMMI computer servers for reporting.
About The Nielsen Company
The Nielsen Company is a global information and media company with
leading market positions and recognized brands in marketing information,
media information, business publications, trade shows and the newspaper
sector. The privately held company has more than 41,000 employees and is
active in more than 100 countries, with headquarters in Haarlem, the
Netherlands, and New York, USA. For more information, please visit,
About Integrated Media Measurement Inc.
Integrated Media Measurement Inc. helps advertisers, broadcasters and
content providers understand whether their ads are working by correlating
media exposure and consumer behavior. IMMI is based in San Mateo, Calif.
More information is available at http://www.immi.com.
For The Nielsen Company:
Gary Holmes, 646-654-8975, firstname.lastname@example.org
Steve Honig, The Honig Company, Inc., 818-986-4300, email@example.com
SOURCE Nielsen Media Research