Nielsen Appoints Client Advisory Committees for Its Anytime Anywhere Media Measurement (A2/M2) Initiative

    NEW YORK, Oct. 16 /PRNewswire/ -- Nielsen Media Research announced
 today the establishment of five new Client Advisory Committees to guide the
 company's Anytime Anywhere Media Measurement (A2/M2) initiatives. Along
 with the previously-developed Client Engagement Committee, the Committees
 will collaborate with Nielsen to provide valuable insight on the ongoing
 development and implementation of the initiatives.
     A2/M2 will provide integrated, electronic measurement of television
 content across multiple media platforms, reflecting the transformation of
 the television industry into a multi-platform business. Announced by
 Nielsen in June, A2/M2 was developed in close consultation with clients.
 These advisory Committees will continue to assist Nielsen as it moves
 forward with the most extensive research and testing program in the
 company's history.
     More than 200 clients volunteered to participate on the Advisory
 Committees and Nielsen selected nearly 90 representatives from all parts of
 the broadcasting, cable, and advertising industries. The Committees are
 expected to meet three times a year and will have their first meetings in
 the fourth quarter of 2006.
     "Client consultation is critical to the ongoing development of our
 A2/M2 initiatives," said Susan Whiting, President and CEO of Nielsen Media
 Research. "We were gratified by the large number of clients who volunteered
 to join these committees. We were not able to accommodate all volunteers at
 this time but we plan to call on the services of any client who is willing
 to help. With A2/M2, Nielsen is reinventing television measurement and we
 will want extensive feedback and advice from clients every step of the
 way."
     The client advisory committees are:
 
                    Integration of TV / Internet Measurement
 
     Shari Anne Brill   Vice President, Director of Programming, Carat USA
     Cheryl Brink       Vice President, Interactive Research & Analytics,
                         Scripps
     Michele Buslik     Sr. Vice President, Director, Media Research,
                         TargetCast
     Patti Cohen        Vice President, Research, CBS Television Stations
     Kathy Crawford     President, Local Broadcast, MindShare
     Susan Cuccinello   Sr. Vice President, Research, Television Bureau of
                         Advertising
     Sari DeCesare      Sr. Vice President, TV Network & Cable Entertainment
                         Research, NBC Universal, Inc.
     Janice Finkel-     Executive Vice President, Director of Local Broadcast
      Green              Strategy, Initiative Media
     Ron Geraci         Sr. Vice President, Research, MTV Networks
     Jim Lawenda        Director, Consumer Communications, Novartis Consumer
                         Health
     Steve Leblang      Sr. Vice President, Strategic Planning & Research, FX
                         Networks & Emerging Networks, Fox Cable Networks
     Pat Liguori        Vice President, Research, ABC Owned TV Stations
     Kerry Moylan       Vice President, Sales, Post Newsweek Stations
     Michael Propper    Sr. Vice President, Turner Broadcasting System
     Van Riley          Vice President, Research, America Online
     Matt Ross          Corporate Research Director, Hearst-Argyle Television
     Ceril Shagrin      Sr. Vice President, Corporate Research, Univision
                         Communications, Inc.
     Jonathan Sims      Vice President, Research, Comcast Spotlight
     Paul Smith         Media Director, USA & Canada, Mars, Inc.
     Steve Sternberg    Executive Vice President, Audience Analysis, MAGNA
                         Global
     Charlene Weisler   Sr. Vice President, Research, Rainbow Networks
     Jody Woodcock      Sr. Vice President, Media Research, Starcom
 
 
                    Electronic Measurement for Local Markets
             A/P 3.0 and Passive Tag Development (Markets 25 - 60)
 
     Beth Bachrach      Vice President, Research, Univision Television Group
     Michael Borone     Partner/Manager, Research & Marketplace Analysis,
                         Mediaedge: CIA
     Jeff Boehme        Sr. Vice President, Research & Marketing, National
                         Cable Communications
     David Gunzerath    Vice President, Research & Planning, National
                         Association of Broadcasters
     David Gustafson    Manager, Corporate Research, Cox Media
     Patricia Harris-   Research Director, WSOC-TV/WAXN-TV
      Marsden
     Norman Hecht       Chief Executive Officer, Research, Norman Hecht
                         Research
     Kathleen Keefe     Vice President, Sales, Hearst-Argyle Television
     Susan Knoll        Vice President/Director of Research, Entravision
                         Communications Corp.
     Lloyd Komesar      Executive Vice President, Strategic Research, Buena
                         Vista Television
     Phyllis Leibert    Sr. Director, Research, Time Warner Media Sales,
                         Corporate
     Shannon Pedersen   Local Media Manager, Subway Restaurants
     Alan Picozzi       Vice President/Director, Research, Petry Television,
                         Inc.
     Bob Ramsey         Vice President/General Manager, KSWB-TV
     Chris Rohrs        President, Television Bureau of Advertising
     Art Salisch        Sr. Director, Research, Comcast Spotlight
     Evelyn Sias        Sr. Director, Research & Planning, MTV Networks
     Tina Silvestri     Vice President, Research, NBC Television Stations
     John Spiropoulos   Vice President/Group Research Director, MediaVest
     Dan Stein          Vice President, Programming, Clear Channel Television
 
 
                    Electronic Measurement for Local Markets
      Mailable Meter (Markets 60 - 125) and Solutions for Markets 126-210
 
     Dawn Abel          Sr. Vice President, CBS Paramount Domestic Television
     Robin Armstrong    Manager, Corporate Research, Insight Media Services
     Beverly Blacketer  Hardee's Media Director, Lewis Advertising, Inc.
     Steve Burbank      Manager, Marketing, Charter Media
     Raymond Cole       President and CEO, Citadel Communications Company
     Kingsley Kelly     Vice President/General Manager, KTVL-TV Freedom
                         Broadcasting
     Tony Marinaro      Director, Market Research, WTNH-TV, LIN TV Corp.
     Daniel McDonald    Area Research Manager, South Central Area, Comcast
                         Spotlight
     Susan Nathan       Sr. Vice President, Director of Media Knowledge,
                         Universal McCann
     Brad Nimmons       Director, Broadcast Research, Media General Broadcast
                         Group
     Diane Pizetoski    Vice President, Ratings Methods, Norman Hecht Research
     Rita Scott         Sr. Vice President/General Manager, WSCS-TV
     Cynthia Sher       Director of Research, TeleRep
     Ira Sussman        Vice President, Research & Insights, Cabletelevision
                         Advertising Bureau
     James Williams-    Research Director, Northeast Region, Time Warner Cable
      Ness
 
 
                       Measurement of Out of Home Viewing
 
     Tim Brooks         Executive Vice President, Research, Lifetime
                         Television
     Artie Bulgrin      Sr. Vice President, Research, ESPN
     Daniel Carlin      Vice President, Programming & Research, WWOR-TV/WNYW-
                         TV
     John Clifton       Director of Broadcast Research, OMD
     Moira Coffey       Sr. Vice President, Research, King World Productions
     Patrick Crakes Jr. Vice President, Research & Programming, FOX Sports
     Henry DeVault      Sr. Vice President, Audience Analysis, ABC TV Network
     Lois Friedman      Vice President, Research & Database Marketing, Madison
                         Square Garden
     Richard Doutre     Vice President/General Manager, Bay City Television
      Jones              Inc.
     Jim Kite           Executive Vice President, Research, Insights &
                        Accountability, MediaVest
     Jim Lutton         Vice President/General Manager, Barrington
                         Broadcasting/WSTM-TV
     Tom O'Brien        President/General Manager, KXAS-TV
     Alex Petrilli      Research Services Director, KPIX-TV & KBCW-TV
     Alan Rovitzky      Sr. Vice President, Director of Channel Insights,
                         MediaCom
     Robyn Simburger    Director, National & Local Media, Wendy's
                         International, Inc.
     Jackie Todtman     Director, Major Market Research, CBS Television
                         Network
 
 
         Measurement of Viewing and Research on Personal Video Devices
 
     Gretchen Dible     Research Director, KTLA-TV
     Bruce Goerlich     Executive Vice President, Director of Strategic
                         Resources, Zenith Optimedia
     Linda Gray         President, Max Media of Montana
     Liz Huszarik       Sr. Vice President, Media Research, Warner Bros.
     Mark Kaline        Global Media Director, Ford Motor Company
     Nina Kantar        Vice President, Director of Communications Analysis,
                         MPG
     Michelle Kosmicki  Research Manager, NET Television
     Nancy Lucas        Corporate Vice President, Strategic Research &
                         Audience Analysis, Turner Broadcasting System
     Joan McArthur      Vice President, Research, CBS Paramount Domestic
                         Television
     Judy Roberts       Director, Data-Systems, Discovery Communications Inc.
     Peter Schultz      Director of New Media, Cox Media
     Audrey Steele      Sr. Vice President, Sales Research & Marketing, FOX
                         Broadcasting Company
     Deborah Thomas     Research Director, WAGA-TV
     Daniel Williams    Director of Research, King Broadcasting
 
 
     About Nielsen Media Research
     Nielsen Media Research is the world's leading provider of television
 audience measurement and advertising information services. In the United
 States, Nielsen's National People Meter service provides audience estimates
 for all national program sources, including broadcast networks, cable
 networks, Spanish language networks, and national syndicators. Local
 ratings estimates are produced for television stations, regional cable
 networks, MSOs, cable interconnects, and Spanish language stations in each
 of the 210 television markets in the U.S., including electronic metered
 service in 56 markets.
     Nielsen Media Research is part of VNU Media Measurement & Information,
 a global leader in information services for the media and entertainment
 industries. The group serves the information and marketing needs of
 television and radio broadcasters, advertisers, agencies, media planners,
 music companies, publishers, motion-picture studios, distributors and
 exhibitors, and the Internet industry. VNU is a global information and
 media company with leading market positions and recognized brands in
 marketing information (ACNielsen), media measurement and information
 (Nielsen Media Research) and business information (Billboard, The Hollywood
 Reporter, Computing, Intermediair). VNU is active in more than 100
 countries, with headquarters in Haarlem, the Netherlands and New York, USA.
 The company employs 38,000 people. Total revenues amounted to EUR 3.8
 billion in 2004. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock
 exchange. For more information, please visit the VNU website at
 http://www.vnu.com
 
 

SOURCE Nielsen Media Research

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