Nielsen//NetRatings Founder Joins TubeMogul Board

Internet analytics pioneer brings audience information analysis experience

to new online video analytics and distribution company

Aug 30, 2007, 01:00 ET from TubeMogul

    BERKELEY, Calif., Aug. 30 /PRNewswire/ -- TubeMogul, the online video
 analytics and distribution company, today announced that David Toth, former
 president, CEO, and co-founder of the NetRatings service, has joined
 TubeMogul's board of directors.
     Toth established NetRatings as the leading provider of Internet
 audience information analysis, took the company public, and developed
 partnerships with The Nielsen Company (formerly AC Nielsen and Nielsen
 Media Research) to establish the Nielsen//NetRatings service. Today Toth is
 a member of the board of directors of Integrated Media Measurement Inc.
 (IMMI), Edgewater Networks, and Sage Sciences. In the past Toth was a
 member of the board of NexTag, Inc., recently sold to Providence Equity
     "I've looked at a number of companies in this category and TubeMogul,
 hands down, has the best means for publishers to get the information and
 tools they need to monetize their videos," said Toth. "TubeMogul recognizes
 the importance of improving the current available metrics to assess the
 viewership of online video and helping all video publishers, advertisers,
 and marketers utilize the power of the internet to drill down to real data
 on who is watching what videos, when and where. Their service clearly meets
 a critical need in the marketplace."
     Added Brett Wilson, co-founder and CEO of TubeMogul: "Dave's
 understanding of internet analytics and audience measurement has already
 proven to be invaluable to TubeMogul. His strategic insights are already
 shaping our product innovation to improve the way video publishers,
 advertisers, and marketers manage their video productions."
     About TubeMogul
     TubeMogul is an online video analytics company serving publishers large
 and small who need independent information about video performance on the
 Web's top video sharing sites. TubeMogul's analytic technology aggregates
 video-viewing data from a growing list of the top sharing sites to give
 publishers improved understanding of when, where and how often videos are
 watched, track and compare what's hot and what's not, measure the impact of
 marketing campaigns, gather competitive intelligence, and share the data
 with colleagues.

SOURCE TubeMogul