Nielsen//NetRatings Founder Joins TubeMogul Board
Internet analytics pioneer brings audience information analysis experience
to new online video analytics and distribution company
BERKELEY, Calif., Aug. 30 /PRNewswire/ -- TubeMogul, the online video analytics and distribution company, today announced that David Toth, former president, CEO, and co-founder of the NetRatings service, has joined TubeMogul's board of directors. Toth established NetRatings as the leading provider of Internet audience information analysis, took the company public, and developed partnerships with The Nielsen Company (formerly AC Nielsen and Nielsen Media Research) to establish the Nielsen//NetRatings service. Today Toth is a member of the board of directors of Integrated Media Measurement Inc. (IMMI), Edgewater Networks, and Sage Sciences. In the past Toth was a member of the board of NexTag, Inc., recently sold to Providence Equity Partners. "I've looked at a number of companies in this category and TubeMogul, hands down, has the best means for publishers to get the information and tools they need to monetize their videos," said Toth. "TubeMogul recognizes the importance of improving the current available metrics to assess the viewership of online video and helping all video publishers, advertisers, and marketers utilize the power of the internet to drill down to real data on who is watching what videos, when and where. Their service clearly meets a critical need in the marketplace." Added Brett Wilson, co-founder and CEO of TubeMogul: "Dave's understanding of internet analytics and audience measurement has already proven to be invaluable to TubeMogul. His strategic insights are already shaping our product innovation to improve the way video publishers, advertisers, and marketers manage their video productions." About TubeMogul TubeMogul is an online video analytics company serving publishers large and small who need independent information about video performance on the Web's top video sharing sites. TubeMogul's analytic technology aggregates video-viewing data from a growing list of the top sharing sites to give publishers improved understanding of when, where and how often videos are watched, track and compare what's hot and what's not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues.
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