Nielsen//NetRatings Reports the Fastest Growing Web Sites Year-Over-Year Among Top Internet Properties: Apple, Google and Amazon Take the Lead Traffic to Fastest Growing Web Brands Driven by Younger Demographic



    NEW YORK, Dec. 20 /PRNewswire-FirstCall/ -- Nielsen//NetRatings, a global
 leader in Internet media and market research, today announced the fastest
 growing Web sites among the top 10 Web brands for November 2005 (see Table 1).
 Apple ranked No. 1 according to year-over-year growth in November 2005,
 climbing 57 percent over November last year, driven by traffic to the
 increasingly popular iTunes. Google and Amazon also saw significant year-over-
 year increases, growing 29 percent and 16 percent, respectively. Longtime
 leader Yahoo! attracted the largest unique audience, garnering nearly 104
 million unique visitors during the month, and growing ten percent year-over-
 year.
     "Among the top Web brands, fierce competition for share of online visitors
 continues to be a catalyst for the launch of new products and features," said
 Gerry Davidson, senior media analyst, Nielsen//NetRatings. "These additions
 appear to be spearheading much of the top Web brand growth, because they keep
 visitors interested and engaged," he continued.
 
     Table 1: Top 10 Online Web Brands for November 2005 Ranked by Fastest
 Growth (U.S., Home and Work)
 
      Brand       Nov-04 UA (000)       Nov-05 UA (000)    Y-O-Y Percent Growth
      -------------------------------------------------------------------------
      Apple                19,615                30,845                     57%
      -------------------------------------------------------------------------
      Google               66,403                85,526                     29%
      -------------------------------------------------------------------------
      Amazon               36,663                42,496                     16%
      -------------------------------------------------------------------------
      MapQuest             31,178                35,076                     13%
      -------------------------------------------------------------------------
      Real                 30,568                34,355                     12%
      -------------------------------------------------------------------------
      eBay                 51,067                56,332                     10%
      -------------------------------------------------------------------------
      Yahoo!               94,449               103,882                     10%
      -------------------------------------------------------------------------
      Microsoft            89,083                96,130                      8%
      -------------------------------------------------------------------------
      AOL                  71,456                74,321                      4%
      -------------------------------------------------------------------------
      MSN                  89,522                91,348                      2%
      -------------------------------------------------------------------------
      Source: Nielsen//NetRatings, December 2005
 
     Younger Visitors Hit Fastest Growing Web Sites
     Nielsen//NetRatings also released the fastest growing Web brands for
 November 2005, out of the more than 2,000 sites that met minimum reporting
 levels. Visitors age 12-24 are more likely than the average Web user to visit
 these fastest growing sites, which show approximately 50 to 90 percent more
 young visitors than the average Web site's audience.
     Image hosting site PhotoBucket led the group, growing an astounding 1,492
 percent, from 983,000 unique visitors in November 2004 to 15.6 million in
 November 2005 (see Table 2). Social networking sites MySpace, Facebook and
 Memegen.net also saw impressive year-over-year growth, increasing 752 percent,
 530 percent and 446 percent, respectively. Slate, a current events site ranked
 No. 5, growing 390 percent year-over-year.
     "Sites that strongly appeal to generation Y are those at which they can
 control the content," said Davidson. "They provide a desirable service in an
 entertaining format. Thus it is not surprising that many of the fastest
 growing sites fall into the social networking, blogging, and online member
 community genres," he continued.
 
     Table 2: Top 10 Fastest Growing Web Brands* for November 2005 (U.S., Home
 and Work)
 
      Brand       Nov-04 UA (000)       Nov-05 UA (000)  Y-O-Y Percent Growth
      -----------------------------------------------------------------------
      PhotoBucket             983                15,646                1,492%
      -----------------------------------------------------------------------
      MySpace               2,874                24,495                  752%
      -----------------------------------------------------------------------
      Facebook                932                 5,869                  530%
      -----------------------------------------------------------------------
      Memegen.net             359                 1,961                  446%
      -----------------------------------------------------------------------
      Slate                   704                 3,449                  390%
      -----------------------------------------------------------------------
      M&M's                   656                 3,044                  364%
      -----------------------------------------------------------------------
      LimeWire              1,717                 7,649                  345%
      -----------------------------------------------------------------------
      Heavy.com               609                 2,444                  301%
      -----------------------------------------------------------------------
      Wikipedia             4,509                17,642                  291%
      -----------------------------------------------------------------------
      Mate1.com               598                 2,180                  265%
      -----------------------------------------------------------------------
      Source: Nielsen//NetRatings, December 2005
      * Fastest growing Web brands had a minimum of one million unique visitors
        for November 2005.
 
     Nielsen//NetRatings reports November 2005 data for the Top Sites by Parent
 Company and Top Brands. In addition, Nielsen//NetRatings reveals the Top
 Advertisers by Company for November 2005.
 
     Nielsen//NetRatings Top 10 Web Sites by Parent Company and Top 10 Web
 Sites By Brand, November 2005
 
      Table 1. Top 10 Parent Companies,        Table 2. Top 10 Brands,
      Combined Home & Work                     Combined Home & Work
      --------------------------------------   --------------------------------
                           Unique   Time Per                  Unique   Time Per
                         Audience     Person                Audience     Person
      Parent                (000) (hh:mm:ss)   Brand           (000) (hh:mm:ss)
      --------------------------------------   --------------------------------
      1.  Microsoft       111,524    2:04:48   1.  Yahoo!    103,882    3:21:39
      --------------------------------------   --------------------------------
      2.  Yahoo!          104,148    3:21:54   2.  Microsoft  96,130    0:43:30
      --------------------------------------   --------------------------------
      3.  Time Warner     101,614    5:00:16   3.  MSN        91,348    1:46:22
      --------------------------------------   --------------------------------
      4.  Google           87,492    0:55:40   4.  Google     85,526    0:55:04
      --------------------------------------   --------------------------------
      5.  eBay             63,288    1:55:47   5.  AOL        74,321    6:13:39
      --------------------------------------   --------------------------------
      6.  InterActiveCorp  55,413    0:27:37   6.  eBay       56,332    1:59:48
      --------------------------------------   --------------------------------
      7.  Amazon           47,908    0:29:23   7.  Amazon     42,496    0:27:17
      --------------------------------------   --------------------------------
      8.  Walt Disney                          8.  MapQuest   35,076    0:13:03
          Internet Group   38,264    0:39:43   --------------------------------
      --------------------------------------   9.  Real       34,355    0:40:07
      9.  Viacom                               --------------------------------
          International    37,074    0:50:32   10. Apple      30,845    0:47:20
      --------------------------------------   --------------------------------
      10. New York Times
           Company         35,921    0:17:11
      --------------------------------------
 
     Example:  The data indicates that 35.9 million home and work Internet
 users visited at least one of the New York Times Company-owned sites or
 launched a New York Times Company-owned application during the month, and each
 person spent, on average, a total of 17 minutes and 11 seconds at one or more
 of their sites or applications.
     A parent company is defined as a consolidation of multiple domains and
 URLs owned by a single entity. A brand is defined as a consolidation of
 multiple domains and URLs that has a consistent collection of branded content.
 Reach is a measure of the unduplicated audience that visits a property. The
 data is expressed as the percentage of the total universe of Internet users
 who logged onto the Internet at least once during the reporting period.
 
     Nielsen//NetRatings AdRelevance Top 10 Advertisers, November 2005
     Top advertisers, ranked by estimated spending, are based on data from
 AdRelevance, Nielsen//NetRatings' advertising research service. An impression
 is counted as the number of times an ad is rendered for viewing.
 
     Top 10 Advertisers by Estimated Spending
                                               Total
                                           Estimated      Impressions
      Advertiser                            Spending            (000)
      ---------------------------------------------------------------
      1.  Vonage Holdings Corp           $31,044,300       12,486,122
      ---------------------------------------------------------------
      2.  LowerMyBills.com, Inc.         $11,692,000        2,877,204
      ---------------------------------------------------------------
      3.  BellSouth Corporation          $10,619,100        2,880,768
      ---------------------------------------------------------------
      4.  General Mills, Inc.             $9,679,500        1,119,630
      ---------------------------------------------------------------
      5.  Dell Computer Corporation       $8,394,000        2,230,594
      ---------------------------------------------------------------
      6.  Scottrade, Inc.                 $8,258,300        1,644,455
      ---------------------------------------------------------------
      7.  QuinStreet                      $8,164,800        1,749,830
      ---------------------------------------------------------------
      8.  Verizon Communications, Inc.    $7,581,500        1,963,643
      ---------------------------------------------------------------
      9.  General Motors Corporation      $7,532,000        1,302,936
      ---------------------------------------------------------------
      10. Netflix, Inc.                   $7,318,400        1,896,305
      ---------------------------------------------------------------
 
     Estimated spending reflects CPM-based advertising only, and excludes
 search-based advertising, paid fee services, performance-based campaigns,
 sponsorships, barters, partnership advertising, advertorials, promotions,
 email and direct response. Impressions reported exclude house ads, which are
 ads that run on an advertiser's own Web property.
     Example:  An estimated 1.9 billion Netflix, Inc. ads were rendered for
 viewing at the cost of approximately $7.3 million during the surfing period.
 
     About Nielsen//NetRatings
     NetRatings, Inc. (Nasdaq:   NTRT) delivers leading Internet media and market
 research solutions, marketed globally under the Nielsen//NetRatings brand.
 With high quality, technology-driven products and services,
 Nielsen//NetRatings is the global standard for Internet audience measurement
 and premier source for online advertising intelligence, enabling clients to
 make informed business decisions regarding their Internet and digital
 strategies. The Nielsen//NetRatings portfolio includes panel-based and site-
 centric Internet audience measurement services, online advertising
 intelligence, user lifestyle and demographic data, e-commerce and transaction
 metrics, and custom data, research and analysis. For more information, please
 visit www.nielsen-netratings.com.
 
      Tracy Yen (408) 941-2932
      Suzy Bausch (408) 941-2965
 
 

SOURCE Nielsen//NetRatings

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