NEW CANAAN, Conn., Nov. 1, 2016 /PRNewswire/ -- Today Cathy Kangas, CEO & Founder of global skincare company PRAI Beauty, announces that world-renowned British fashion photographer Nigel Barker signs as Global Creative Director. This marks the first beauty brand partnership for Barker, who was attracted to PRAI Beauty by its brand philosophy.
As Global Creative Director, Barker will head up the 2017 'AGELESS Beauty' campaign for the brand. To kick off the campaign, he will use his experience capturing the beauty of women of all ages, to mobilize a global search for the next face of PRAI Beauty. The winner will appear in a Global campaign to promote the brand's sought-after AGELESS Throat & Decolletage Collection which has given PRAI Beauty cult status and a reputation in the industry as the "Neck-Xperts."
The brand champions 'real women, real results, real fast'. The new model will represent this fun and positive approach to aging, while sharing the brand's passion for animals. Each year, the company donates a portion of their proceeds to animal welfare charities worldwide.
Barker will be making appearances as part of the 'AGELESS Beauty' campaign in Boots UK stores, on QVC UK and on HSN US on December 15th. Known internationally as a judge and photographer for "America's Next Top Model," Barker's first encounter with PRAI Beauty was more than a decade ago when he met Kangas on an expedition to halt the Canadian seal hunt. The two formed a friendship through their shared passion for animals, fashion and beauty.
Nigel Barker: "I am thrilled to be working with PRAI Beauty who actively promote a positive message around real aging. I see beauty through my camera lens and know that a woman's neck is one of the most alluring parts of her body, framing her face and helping to tell her story. As part of the AGELESS Beauty Campaign, we want women to stand tall and show off their necks with pride."
Cathy Kangas: "I've admired Nigel's work and his love of animals and so it's with great pleasure that I welcome him as our Global Creative Director at this very exciting time for the brand. Not only is he the best fashion photographer in the industry, he also shares our compassion for animals and has worked tirelessly to support animal charities worldwide. Together we want to make the world a better place!"
PRAI Beauty products are available on PRAIBeauty.com, PRAIBeauty.co.uk, HSN US, QVC UK, Boots.com and Boots UK stores.
For more information, please contact:
PR Director: Ashley Victoria Cannon firstname.lastname@example.org / 203 972 1804 X 114
About PRAI Beauty
At PRAI Beauty, we challenge the norm and redefine beauty with luxurious, anti-aging products that are affordable for all women. Our specialty products for the neck and decolletage have earned us a reputation as the industry "Neck-Xperts." The rare PRAI extract, historically reserved for the Thai royal family, is now used exclusively in our products to hydrate and smooth skin. All PRAI products are proudly made in the U.S.A. and have earned Leaping Bunny cruelty-free certification. We NEVER test on animals…and donate a portion of our proceeds back to animals.
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SOURCE PRAI Beauty