Nikon's New D80(TM) Digital SLR Camera Brings Advanced Performance and Unmatched Creative Control To Photo Enthusiasts

- 10.2 Megapixel D80 Offers Outstanding Performance, Ease Of Use, Versatile

Personal Control and Exciting In-Camera Editing Tools

- All New 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens Included with

the D80 Outfit Creates a Compelling Option for Photo Enthusiasts

Aug 09, 2006, 01:00 ET from Nikon

    MELVILLE, N.Y., Aug. 9 /PRNewswire/ -- Building on the extraordinary
 success of the D70 and D70s, Nikon(R) ( today
 introduced the new D80(TM) digital SLR camera -- an impressively featured,
 high performance camera that incorporates Nikon's latest digital and
 photographic technologies, and offers advanced features as well as
 automated operation to satisfy any photographer with the passion to create
 beautiful photographs and preserve special moments. With a new 10.2
 effective megapixel DX Format CCD image sensor and an exclusive
 high-resolution color processing engine inherited from Nikon's latest
 professional digital SLR cameras, the D80 can render images with incredible
 resolution, sharp detail and vibrant color that is unmatched in this class
 of cameras. And it can shoot these images fast - at speeds of up to 3
 frames per second, for up to 100 consecutive shots (in JPEG Normal mode),
 ensuring that the camera's always ready for the next fleeting moment.
     The D80 works with the efficiency and grace of a fine-tuned instrument,
 powering up in only 0.18 seconds and capturing a picture with an
 imperceptible shutter lag time of just 80 milliseconds (0.08 seconds). A
 new 11-area auto- focus system detects focus with superb precision and can
 even track a moving subject across the frame, shifting focus instantly and
 automatically to any of the 11 auto-focus points that detect the subject.
 The D80's large, bright 0.94x viewfinder affords a remarkable view not
 found in many digital SLRs, making critical composition easier and more
 pleasing. The camera's rechargeable battery can last up to 2700 shots on a
 single charge, while also providing a real-time Fuel Gauge of the
 percentage of charge remaining in the battery at all times. And like all
 Nikon digital SLR cameras, the D80 feels solid and substantial while being
 both compact and comfortable. But more experienced photo enthusiasts will
 admire the D80 most for its bevy of creative controls and features that
 make photography with the camera so much more enjoyable and rewarding. Its
 new Optimize image menu, for instance, offers complete control over the
 look and feel of your pictures, allowing you to boost saturation and create
 pictures with vivid color, or shoot black-and- white pictures with a choice
 of four filtration effects, or even create your own custom look that
 expresses personal style and creativity. Other creative tools include an
 all-new image Retouch menu for in-camera image editing, built-in i-TTL
 flash control with the ability to control up to two remote groups of
 Speedlights, as well as over 32 Custom settings to customize several
 attributes of the camera's performance.
     "The Nikon D70 and D70s cameras proved to be extraordinarily successful
 due to the excellent value they offered to passionate photo enthusiasts
 when each was introduced. They offered an ideal balance of features,
 performance, innovation and price, making them appealing to a very broad
 range of photographers. With the introduction of the D80, Nikon is
 significantly raising the bar for a camera in this class," said Edward
 Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc.
 "By bringing high- end features and technologies inherited from our
 professional line of cameras to the passionate photo enthusiast, while
 making the camera simpler and more enjoyable to use, we believe the D80
 will represent the 'sweet spot' for anyone looking for a new level of
 digital SLR camera performance and value. Paired with the new 7.5x 18-135mm
 f/3.5-5.6G AF-S IF-ED DX Zoom-Nikkor lens, the D80's performance and
 versatility becomes even more compelling for consumers," he added.
     Unrivaled Image Quality
     At the heart of any digital camera lies its image processing engine - a
 sophisticated processor that determines, among other things, the overall
 color rendering and image quality of pictures taken with the camera. One of
 the key advances developed for the D80 is Nikon's own high-resolution image
 processing engine that inherits best-of-breed technologies from Nikon's
 latest professional digital SLR cameras, including color independent analog
 pre- conditioning and high-precision 12-bit digital image processing
 algorithms, which combine to produce natural-looking images that benefit
 from faithful color and tone reproduction. A new dedicated high-performance
 processing chip greatly accelerates performance on all levels, while also
 achieving lower power consumption, assuring more pictures per battery
     The D80 also benefits from Nikon's exclusive 3D Color Matrix Metering
 II, to ensure accurate exposures, even in the most challenging lighting
 conditions. Evaluating, rather than merely measuring or averaging the true
 content of each scene, input from the system's frame-wide 420-pixel sensor
 is automatically referenced against an onboard database of over 30,000
 scenes from actual photography to calculate final exposure value. Variable
 Center- Weighted metering and Spot metering centered on the active focus
 area are also available, as are exposure compensation and auto exposure
 bracketing. Sophisticated exposure automation combined with options for
 complete user control help to make the D80 an ideal high-performance
 digital SLR for passionate photography enthusiasts.
     Speed to Burn
     One of the hallmarks of Nikon's digital SLR cameras is how fast they
 operate, not only when capturing images, but also when processing them. The
 D80 proudly carries this tradition forward. Not only is the camera powered
 up and ready to shoot in only 0.18 seconds, it also reacts at blazing
 speeds when the shutter button is pressed. With a minimal shutter lag time
 of just 80 milliseconds (0.08 seconds), and the ability to shoot 3 frames
 per second up to 100 consecutive shots (in JPEG Normal mode), the camera is
 ready to shoot whenever that priceless expression or special moment
 presents itself. Images shot are processed instantly and recorded rapidly
 to the inserted SD memory card. Preview images are also displayed near
     The D80's new 11-area auto-focus system also fulfills its role in the
 overall speed of the camera, delivering fast and precise focus under
 varying shooting conditions. Adopting a refined version of Nikon's advanced
 Multi-CAM 1000 AF Sensor Module, this new 11-area AF system with center
 area wide-frame operation adds effective new focusing options that will
 instill greater confidence in getting the desired shot. An all-new
 Auto-Area AF mode measures all eleven focus areas and automatically
 determines which of them are on the primary subject.
     Creativity Comes Standard
     The Nikon D80 is designed to inspire creativity at every level. For
 this reason, the camera includes a wide assortment of features and tools to
 empower all kinds of users, ranging from the novice to the seasoned pro, to
 pursue their creative vision, instantly and right from within the camera.
     D80 photographers will enjoy the camera's built-in Multiple Exposure
 mode for unique composite image effects, or the Optimize menu options that
 closely tailor results to the scene at hand or the intended use of an image
 or to a custom preference of the photographer. Optimization of sharpening,
 tone (contrast), color, saturation and hue is controlled by the
 user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom
 and Black-and- White. The black-and-white mode can be customized using red,
 green, yellow and orange filter effects as well as image sharpening and
 tone compensation.
     The D80 also features an all-new image Retouch menu, with exclusive in-
 camera editing functions that will certainly keep D80 users engaged when
 they're not busy shooting. Options within the Retouch menu include:
     * D-Lighting: Automatically balances underexposed portions of an image to
       enhance detail in these areas, without affecting the highlights of the
     * In-camera Red-eye Correction: Automatically removes the annoying red-eye
       effect sometimes caused by flash.
     * Trim: Images can be trimmed within the camera to produce smaller files
       with reduced display sizes for easy sharing or greater efficiency for
       specific end purposes.
     * Image Overlay: Merges a pair of selected RAW files taken with the D80 to
       create a composite image within the camera as a RAW or JPEG file.  This
       feature is especially useful when trying to create a soft-focus effect
       with two similar images.
     * Monochrome settings: Monochrome settings can be applied to any color
       image in the camera, to convert it to a pleasing monochromatic picture,
       either in black-and-white, sepia or cyanotype.
     * Filter Effects: Can be used to emulate and apply the effects of a
       Skylight filter or a Warming filter to any image stored on the inserted
       SD card.  A Customized Color menu within filter effects can also be used
       to make subtle shifts in color to any image in the camera.
     For anyone just beginning to enjoy the added performance and
 versatility of digital SLR photography, creative shooting is as simple as
 rotating the Digital Vari-Program mode dial on the camera. The D80 has
 seven preconfigured program modes to optimize the camera for specific
 shooting conditions and greatly increase the chances of taking a great
 photograph. In "Portrait" Mode, for example, the camera automatically
 optimizes the color, hue, and saturation levels to capture the most
 flattering skin tones, softens the focus of the background images to
 emphasize the face and applies a milder form of in-camera sharpening. Users
 can choose from Auto, Portrait, Landscape, Close- Up, Sports, Night
 Landscape or Night Portrait.
     The D80 also offers creative ways to share pictures, with its built-in
 Pictmotion slideshow feature, which includes style selections that control
 transitions and background music. Shows can be enjoyed on the 2.5-inch LCD,
 or complete with audio on a television when connected via the supplied AV
     Creature Comfort
     The D80 features refined ergonomics and design, borne from Nikon's
 extensive experience designing successful SLR cameras for over 50 years. As
 a result, the camera is incredibly comfortable to use and handle, and
 incorporates several new features that enhance its usability. The D80
 features a large and bright viewfinder with large 0.94x magnification to
 ensure the clearest view possible for precise composition. Included is a
 built-in diopter adjustment control knob that also makes it easier to fine-
 tune the view to match eyesight. The viewfinder's integrated grid display
 can also be turned on to assist with composition.
     A large new 2.5-inch 230,000-dot high-resolution LCD provides an ultra-
 wide 170-degree viewing angle from all directions. Navigating the spacious
 preview of your images is easy with a new dedicated Zoom button, magnifying
 images on screen up to 25 times their original size. A new RGB histogram
 display aids in evaluating exposures with greater precision. Other playback
 options include single frame, 4 or 9-image thumbnail display, an improved
 histogram display and highlight point display. A new menu interface
 featuring refinements to the carefully chosen color scheme and increased
 font size makes navigation easier on the eye, easier to understand and
 easier to use. Menus can be customized to display only selected items using
 the new "My Menu" set.
     The D80 is slimmer and more compact than its predecessors, and remains
 true to Nikon's commitment to intuitive operation. The size, layout and
 operation of all buttons and controls are designed for maximum ease of use.
     System Strength
     With the D80, users also have complete and seamless compatibility with
 Nikon's extensive Total Digital Imaging System, and the camera is designed
 to take advantage of many of the technologies built into Nikon accessories.
 The D80's powerful built-in Speedlight is compatible with Nikon's Creative
 Lighting System, and can wirelessly control up to two groups of Speedlights
 in full TTL mode, taking the guesswork out of multiple flash photography.
 Compatible Speedlights within the Creative Lighting System include the
 SB-800, SB-600 and Nikon's Wireless Close-up Speedlight Systems, featuring
 the SB- R200.
     The D80 also offers unprecedented compatibility with Nikon's extensive
 selection of AF Nikkor lenses as well as new DX Nikkor lenses, which are
 designed exclusively for use with Nikon DX format digital SLR cameras.
 Nikkor lenses, famous for optical superiority, add to the D80's ability to
 deliver outstanding images.
     The D80 will also have an optional MB-D80 battery pack available,
 extending the shooting capability in an ergonomic design that adds shooting
 stability. Able to run on either one or two EN-EL3e rechargeable batteries
 or six AA-size batteries, the pack also features an additional command dial
 and alternative buttons for shutter release and AE-Lock/AF-Lock that make
 vertical shooting more comfortable.
     The D80 is also fully compatible with Capture NX software (available
 for purchase separately), Nikon's highly versatile and elegantly simple new
 photo editing solution designed to help photographers tap the full
 potential of NEF (RAW) images. Featuring an innovative user interface that
 provides easier access to powerful and visually intuitive enhancement
 tools, Capture NX's powerful photo image processing and editing tools can
 also be applied to JPEG and TIFF files to satisfy a broader range of
 photofinishing needs and applications.
     The D80 will be available beginning September 2006 for an estimated
 selling price of $999.95** for body only and $1299.95** for body and lens
 outfit, including the new 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens.
 For more information, please visit
     About Nikon
     Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in
 digital imaging, precision optics and photo imaging technology and is
 globally recognized for setting new standards in product design and
 performance for its award-winning consumer and professional photographic
 equipment. Nikon Inc. distributes the Nikon Total Imaging System of
 consumer and professional digital SLR cameras, Nikkor optics, Speedlights
 and System Accessories; Nikon COOLPIX(R) compact digital cameras;
 COOLSCAN(R) digital film scanners; 35mm film SLR cameras; Nikon software
 products and Nikon sports and recreational optics. At the heart of every
 Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone
 to take amazing digital pictures. Through the Nikon Spirit Initiative(TM),
 the company, plays an active role in supporting aspiring and advanced
 photographers through a variety of philanthropic organizations, educational
 programs, events and workshops. For more information, dial (800) NIKON-US
 or visit, which links all levels of photographers to the
 web's most comprehensive photo learning and sharing communities.
     ** Estimated selling prices listed are only an estimate. Actual prices
 are set by dealers and are subject to change at any time.