No More Drama With TOMA LECHE
L.A. Couple, Clovis Students Win Thousands of Dollars in Milk Contest
"Many women are unaware of the health benefits of drinking milk, particularly in fighting PMS," says
"We didn't want to be too serious," says Flores. "Our Web Novela has a happy ending. Milk comes to the rescue. It's so funny that it's ridiculous. My husband now gleefully offers me a glass of milk during that critical time every month."
Students from Center for Advanced Research and Technology (CART) in
"We are so ecstatic that we won," says CART student
A study published in the American Journal of Obstetrics and Gynecology finds that the calcium in milk helps ease PMS symptoms. This spring, TOMA LECHE launched a 30-second Spanish-language spot entitled "Sad Princess," to highlight this milk benefit. It also launched the NO MORE DRAMA WITH TOMA LECHE contest to bring to life the PMS message in the commercials. Californians needed to submit a video Web Novela video no more than three minutes in length or a storyboard of no more than 15 illustrations no later than
The winning video Web Novela, Pasiones, Mentiras y Secretos (http://www.youtube.com/novelastomaleche), tells the story of a repeat cheater. Every ten years, the main character, Pancho discloses to his beloved Elizabeth that he has cheated on her: with her best friend in the 80s and her own sister in the 90s on his list of conquests. Like clock-work, every 10 years, this slick Valentino wanna-be reveals his affairs during Elizabeth's dreaded "time of the month." Already troubled by rampant mood swings, stomach bloating and piercing headaches, Elizabeth can't help but feel despondent and emotional. That is until she meets the "lechero" (milk man). He teaches Elizabeth about the power of milk in fighting PMS, causing her to finally move on with her life without Pancho.
The winning storyboard entitled "The Day" (http://www.flickr.com/photos/toma_leche/) from the CART students shows the story of two young lovebirds. While watching TV one afternoon, a boyfriend comes to the sad realization that it's his girlfriend's time of the month - the time when she takes him on an emotional rollercoaster with tantrums, crying and laughing. What to do? He rushes into the kitchen, finds the answer to his prayer in the refrigerator, and pours her a glass of milk to soften the blow. When his girlfriend walks in, he hands her the "peace offering" and there was no more drama with TOMA LECHE.
For more information on the health benefits of milk, visit www.tomaleche.com.
About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in
SOURCE The California Milk Processor Board
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