No More Scraped Knuckles

Fresh Express Offers Four New Packaged Cole Slaw Mixes

Aug 16, 1999, 01:00 ET from Fresh Express

    SALINAS, Calif., Aug. 16 /PRNewswire/ -- Grating cabbage is time consuming
 and sometimes even painful, but now it doesn't have to be. Today Fresh Express
 is introducing four unique, ready-to-eat cole slaw selections:  3-Color Deli
 Cole Slaw(TM), Cole Slaw Kit, Old Fashioned Cole Slaw(TM) and Angel Hair Cole
 Slaw.  Each cole slaw features premium quality ingredients with various
 combinations of deli-cut green cabbage, carrots, and red cabbage.
     "All Fresh Express salads are time savers and so is our new Cole Slaw Kit
 with dressing.  Our new kit is the ultimate solution for those who want the
 freshness and quality of homemade cole slaw but lack the time and know how,"
 said Robin Sprague, Fresh Express's corporate communications manager.
     Three-Color Deli Cole Slaw includes premium quality, deli-cut cabbage,
 carrots and red cabbage for consumers who like more colorful slaws.  Old
 Fashioned Cole Slaw consists of finely shredded green cabbage and lots of
 carrots. Angel Hair Cole Slaw is for the cabbage purist, made of super finely
 shredded green cabbage.  The complete Cole Slaw Kit is deli-cut green cabbage,
 carrots and red cabbage and a packet of sweet & creamy dressing.  The new
 slaws will be available in stores nationwide starting August 16, 1999.  The
 suggested retail price for the cole slaws range from $.99 to $1.99.
     Fresh Express cole slaw varieties are the perfect, healthy way to spice up
 any meal -- not just your Labor Day picnic.  Adding a handful of Angel Hair
 Cole Slaw to meatloaf recipes gives a juicy and tasty addition with no fat.
 Stir-frys are made easy by tossing in a handful of 3-Color Deli Cole Slaw.
     This year, Fresh Express is celebrating its 10th anniversary.  The company
 created the retail packaged salad category in 1989 with the invention of the
 Keep-Crisp bag and has led the category ever since.  Fresh Express products
 range from traditional lettuces to gourmet greens to salad kits that include
 salad dressings and other condiments.

SOURCE Fresh Express