No More Scraped Knuckles
Fresh Express Offers Four New Packaged Cole Slaw Mixes
SALINAS, Calif., Aug. 16 /PRNewswire/ -- Grating cabbage is time consuming and sometimes even painful, but now it doesn't have to be. Today Fresh Express is introducing four unique, ready-to-eat cole slaw selections: 3-Color Deli Cole Slaw(TM), Cole Slaw Kit, Old Fashioned Cole Slaw(TM) and Angel Hair Cole Slaw. Each cole slaw features premium quality ingredients with various combinations of deli-cut green cabbage, carrots, and red cabbage. "All Fresh Express salads are time savers and so is our new Cole Slaw Kit with dressing. Our new kit is the ultimate solution for those who want the freshness and quality of homemade cole slaw but lack the time and know how," said Robin Sprague, Fresh Express's corporate communications manager. Three-Color Deli Cole Slaw includes premium quality, deli-cut cabbage, carrots and red cabbage for consumers who like more colorful slaws. Old Fashioned Cole Slaw consists of finely shredded green cabbage and lots of carrots. Angel Hair Cole Slaw is for the cabbage purist, made of super finely shredded green cabbage. The complete Cole Slaw Kit is deli-cut green cabbage, carrots and red cabbage and a packet of sweet & creamy dressing. The new slaws will be available in stores nationwide starting August 16, 1999. The suggested retail price for the cole slaws range from $.99 to $1.99. Fresh Express cole slaw varieties are the perfect, healthy way to spice up any meal -- not just your Labor Day picnic. Adding a handful of Angel Hair Cole Slaw to meatloaf recipes gives a juicy and tasty addition with no fat. Stir-frys are made easy by tossing in a handful of 3-Color Deli Cole Slaw. This year, Fresh Express is celebrating its 10th anniversary. The company created the retail packaged salad category in 1989 with the invention of the Keep-Crisp bag and has led the category ever since. Fresh Express products range from traditional lettuces to gourmet greens to salad kits that include salad dressings and other condiments.
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