CARSON, Calif., Dec. 6 /PRNewswire/ -- By the year 2030 aging baby boomers, 65 and older, will make up 20% of the US population or 69.4 million people (US Department of Commerce, Bureau of the Census 1996). Baby Boomers are living longer lives than their parents because they place a priority on remaining fit and active in their older years. As a result, they are concerned with keeping their hearts healthy more than any other group and want to take control of their own well-being. Recognizing this growing need of baby boomers, Leiner Health Products created Cardio Discovery(TM), an innovative nutritional supplement, based on 28 years of research by Nobel Prize winner Dr. Ferid Murad. Cardio Discovery helps support the cardiovascular system by increasing production of nitric oxide. Naturally produced in the body, nitric oxide helps to maintain the flexibility of veins and arteries so that blood flows freely. Cardio Discovery contains the amino acids L-arginine and L-glutamine. L-arginine is one of the body's key nutrient sources for nitric oxide production, which is necessary for the maintenance of a healthy cardiovascular system. "With a life expectancy now of 77 years, Americans are aging differently today and want to remain physically fit so they can continue to enjoy an active lifestyle. A healthy heart is the key to remaining agile as we gray and today's seniors are searching for easy solutions to help them take charge of their health," said Gale Bensussen, President, Leiner Health Products, LLC. "Cardio Discovery is a product that addresses the needs of today's active senior and Leiner is honored to work with Dr. Murad to bring this science based product to the mass market," added Bensussen. In 1998, the Nobel Prize in Medicine was awarded to Dr. Murad and two colleagues for their discovery on the importance of nitric oxide to the functioning of the cardiovascular system. Dr. Murad discovered that nitroglycerin pills, used by heart patients for a century, work because they release nitric oxide into the blood stream. No one knew how nitroglycerin worked until Murad identified the nitric oxide component. Based upon this discovery, we now know the role nitric oxide plays in cardiovascular health and its essential nature in maintaining the flexibility of blood vessels to support healthy blood flow. "The discovery of nitric oxide and its effects on the cardiovascular system is a major scientific breakthrough. Using this research to create a product like Cardio Discovery provides consumers with a convenient, affordable solution to address their heart health. More Americans need to take control of their cardiovascular health and combining a healthy lifestyle with Cardio Discovery can help them do that," remarked Dr. Murad. Cardio Discovery is manufactured by Leiner Health Products, a leading supplier of nutritional supplements in the US. With a patent pending formulation, Cardio Discovery combines amino acids L-arginine and L-glutamine with powerful antioxidants vitamins C and E, folic acid, green tea and alpha lipoic acid. One daily scoop of orange flavored powder mixes in 4 to 6 ounces of water for a delicious drink packed with heart health benefits. Cardio Discovery is available at national food, drug, mass and club retail stores for an average price of $32.00 for a 30-day supply. About Leiner Health Products Founded in 1973, Leiner Health Products, headquartered in Carson, Calif., is America's largest manufacturer of store brand vitamins, minerals, and supplements. The company also is a leading store brand supplier in the rapidly growing over-the-counter (OTC) market. Selling products exclusively to the nation's leading retailers, Leiner provides nearly 40 food, drug, mass and club merchants with over 3,000 products, creating extraordinary, high quality store brands at a great value. Leiner markets a full line of vitamins, minerals and supplements under its YourLife(R) brand, which is the leading brand worldwide in the US military. The company also markets over-the-counter drugs under its Pharmacist's Formula(R) brand. Last year, Leiner produced 28 billion doses.
SOURCE Leiner Health Products, LLC