Noble Roman's Announces Initiatives for 2008

    INDIANAPOLIS, Nov. 26 /PRNewswire-FirstCall/ -- Indianapolis-based
 Noble Roman's, Inc. (OTC Bulletin Board:   NROM) today announced management's
 initiatives for 2008 designed to sustain the company's historical growth
 trends over the next year and beyond. The company will continue to focus on
 development of franchises for both non-traditional and traditional
 locations featuring co-branded Noble Roman's Pizza and Tuscano's Italian
 Style Subs. In light of recent trends, market conditions and experience,
 management has developed adjustments in its execution of the company's
 strategy.
 
     Results of franchising activities at the company's non-traditional
 venues, such as convenience stores, entertainment facilities, universities
 and health care facilities, continue to show significant growth potential,
 with lead generation and franchise inquiries running at historically strong
 levels. Accordingly, the company has added sales and service capacity to
 leverage this identified growth potential. In addition to selling
 franchises for non- traditional locations to new franchisees, the company
 will seek to expand further within its existing franchisee ranks and market
 its Tuscano's brand to older, existing single brand units.
 
     As one method of launching its franchise offering for traditional co-
 branded restaurants, the company has sold 24 development territories across
 the country to Area Developers. The Area Development agreements entered
 into thus far provide for the sale of a total of 868 units over multi-year
 periods as defined in the various individual agreements. The company will
 continue to market its traditional co-brand business by offering additional
 development territories. Additionally, the company has also sold 53
 traditional co-brand franchises directly to individual franchisees, and
 will seek to follow this same strategy going forward.
 
     In view of recent experience with the roll-out of the traditional
 co-brand franchise program, including analysis of the factors underlying
 two recent unit closings, management believes that the company's
 traditional co-brand franchise program would be strengthened by several
 operational enhancements. These enhancements include: more rigorous
 franchisee selection criteria; a longer, more robust training period for
 new franchisees; more direct franchisee involvement in the construction and
 marketing processes; and intensified monitoring and enforcement of
 operating standards and unit performance. Recognizing that these steps
 could slow the speed of franchise development within territories covered by
 existing Area Development agreements, the company intends to offer
 reasonable accommodations to the exclusive development time frames
 specified in those agreements so as to align the interests of Area
 Developers and the company in sustainable growth of the traditional
 franchise program.
 
     The statements contained in this press release concerning the company's
 future revenues, profitability, financial resources, market demand and
 product development are forward-looking statements (as such term is defined
 in the Private Securities Litigation Reform Act of 1995) relating to the
 company that are based on the beliefs of the management of the company, as
 well as assumptions and estimates made by and information currently
 available to the company's management. The company's actual results in the
 future may differ materially from those projected in the forward-looking
 statements due to risks and uncertainties that exist in the company's
 operations and business environment including, but not limited to: the
 success of the company's business initiatives and strategies, competitive
 factors and pricing pressures, shifts in market demand, general economic
 conditions and other factors, including (but not limited to) changes in
 demand for the company's products or franchises, the success or failure of
 individual franchisees and the impact of competitors' actions. Should one
 or more of these risks or uncertainties adversely affect the company or
 should underlying assumptions or estimates prove incorrect, actual results
 may vary materially from those described herein as anticipated, believed,
 estimated, expected or intended.
 
 
 

SOURCE Noble Roman's, Inc.