Noble Roman's Signs 15 Unit Area Development Agreement for Six Counties Surrounding Chico-Redding, California

    INDIANAPOLIS, Aug. 28 /PRNewswire-FirstCall/ -- Indianapolis based
 Noble Roman's, Inc. (OTC Bulletin Board:   NROM) today announced the signing
 of another Area Development Agreement for 15 units, along with receipt of
 the development fees, for its dual-branded concepts, Noble Roman's Pizza
 and Tuscano's Italian Style Subs. This newest development territory is for
 the counties of Butte, Glenn, Modoc, Shasta, Tehama and Trinity, all
 surrounding Chico and Redding, California, and includes a development
 schedule requiring 15 new franchise locations within the territory over the
 next three years.
     Area Developers pay a development fee of $.05 per capita in their
 development area, and receive 30% of the initial franchise fee and 2/7ths
 of the royalty from the locations developed pursuant to their agreements.
 Noble Roman's, Inc. retains all training and supervision responsibilities,
 and must approve all franchisees and all locations. In order to maintain
 the right to develop the territories, each Area Developer has to meet the
 minimum development schedule as stipulated in their Area Development
 Agreement. The territory covered by this development schedule has a
 population of approximately 470 thousand people.
     During the last several months the company has announced the signing of
 nineteen other Area Development Agreements for its traditional,
 dual-branded concept. These include an agreement for 49 units in 15
 counties surrounding the Greensboro, Winston-Salem, High Point areas of
 North Carolina and Virginia, an agreement for 20 units in three counties
 near Cincinnati, Ohio, an agreement for 25 units in Sacramento County,
 California, an agreement for an additional 40 units in 21 additional
 counties surrounding Cincinnati, Ohio, an agreement for 30 units in five
 counties near Atlanta, Georgia, an agreement for 70 units in three
 additional counties in Georgia, near Atlanta, an agreement for 52 units in
 two counties near Dallas, Texas, an agreement for 25 units for Springfield,
 Missouri and surrounding counties, an agreement for 35 units for Riverside
 County, California, an agreement for 38 units for San Bernardino County,
 California, an agreement for 30 units in Dayton, Ohio and surrounding
 counties, an agreement for 15 units in Collin County, Texas, an agreement
 for 60 units in Los Angeles County, California, an agreement for 45 units
 in Orange County, California, an agreement for 18 units in Ventura County,
 California, an agreement for 34 units in Santa Barbara, San Luis Obispo and
 Fresno Counties, California, an agreement for 60 units in San Diego County,
 California, an agreement for 19 units in Kern County, California, and an
 agreement for 20 units in Naples/Ft. Myers, Florida. With the signing of
 this new agreement, the twenty Area Development Agreements in place thus
 far call for 700 units over the next three to seven years. In addition, so
 far the company has entered into 89 dual-branded franchise agreements for
 traditional locations, 39 of which were sold through Area Developers.
     The company has franchises in 45 states from coast-to-coast within the
 United States plus Guam. In addition, it has sold franchise agreements for
 military bases in Puerto Rico, Guam and Italy, and for entertainment
 facilities and convenience stores in Canada. In past years the company's
 growth strategy was to expand primarily through franchising in
 non-traditional locations. The company is continuing its growth by
 franchising non- traditional locations and, in addition, it is also part of
 the company's strategy to sell dual-branded Franchise Agreements for
 traditional locations. The company is selling development territories to
 Area Developers to spur its growth in stand-alone traditional locations.
     The statements contained in this press release concerning the company's
 future revenues, profitability, financial resources, market demand and
 product development are forward-looking statements (as such term is defined
 in the Private Securities Litigation Reform Act of 1995) relating to the
 company that are based on the beliefs of the management of the company, as
 well as assumptions and estimates made by and information currently
 available to the company's management. The company's actual results in the
 future may differ materially from those projected in the forward-looking
 statements due to risks and uncertainties that exist in the company's
 operations and business environment including, but not limited to:
 competitive factors and pricing pressures, shifts in market demand, general
 economic conditions and other factors, including (but not limited to)
 changes in demand for the company's products or franchises, the success or
 failure of individual franchisees and the impact of competitors' actions.
 Should one or more of these risks or uncertainties adversely affect the
 company or should underlying assumptions or estimates prove incorrect,
 actual results may vary materially from those described herein as
 anticipated, believed, estimated, expected or intended.
 
 

SOURCE Noble Roman's, Inc.