Nokona Establishes The Nokona Wrecking Crew; Big Hitters Endorse Nokona's Wood Bat

Apr 05, 2007, 01:00 ET from Nocona Athletic Goods Company

    NOCONA, Texas, April 5 /PRNewswire/ -- Arguably, three of the best
 hitters in baseball have joined forces with Nocona Athletic Goods Company
 to endorse Nokona's wooden bat. David Ortiz, Miguel Tejada and Vladimir
 Guerrero have personally selected the Nokona Rock Maple bat for game day
 play. In honor of these players, the company announced the group would
 officially be branded as "The Nokona Wrecking Crew" and featured in a new
 product line of bats, along with other products in the future. The new
 product line will be available at retail stores nationwide beginning April
 10, 2007.
     "We couldn't be more excited about having three of the best hitters in
 baseball endorse our new line of bats for game day play," said Buddy Lewis,
 Managing Director of Nocona Athletic Goods Company. "Serious baseball
 players know about the 'Feel Good' Nokona Glove, now it's time they hear
 about Nokona bats and our other quality baseball-related equipment. We
 believe that with the help of these players, The Nokona Wrecking Crew will
 allow us to do just that."
     National sporting goods retailers, as well as retailers in Nokona's
 existing dealer network, will carry The Nokona Wrecking Crew line. The
 Nokona Wrecking Crew line of bats will be available in Professional, Youth
 and Mini models in a variety of turnings, lengths and styles. Genuine, game
 day bats from each player will also be available at retailers. The
 Professional model will retail for about $100.
     The launch of The Nokona Wrecking Crew bats will be heavily supported
 through advertising media in the markets of the endorsees' baseball team --
 New England, Washington/Baltimore and Los Angeles. In addition, a heavy
 outdoor buy along routes to the various ballparks will run in conjunction
 with advertisements in Spanish broadcast radio and sports talk shows. A new
 Web site, , will also launch with the new
     "As leading home run hitters, Ortiz, Tejada and Guerrero are extremely
 popular players, especially among the Hispanic community," said Lewis. "We
 are planning extensive outreach to this important target market because of
 the players' popularity and the growth of baseball among Hispanics."
     About Nocona Leather Goods Company
     Nocona Leather Goods Company was founded in 1926, later becoming Nocona
 Athletic Goods Company. The Nokona baseball glove was trademarked in 1934
 (spelled with a "k" when the U.S. Patent Office would not allow the name of
 an incorporated town to be registered). The company has continued the
 tradition of handmade, American-made baseball gloves to this day, with the
 addition of a few sewing and die-cutting machines. As part of its mission
 statement, Nokona is committed to help promote the game of baseball around
 the world. The Nokona glove is used by countless professional athletes
 around the world. For more information visit: .

SOURCE Nocona Athletic Goods Company