Extreme Relaxation(TM) Beverage Expands West Coast Distribution with Another Key California Wholesaler Agreement

HOUSTON and WILLOWS, Calif., June 3 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) today announced that the company has entered into an agreement with Superior Products of Willows, CA to bring the company's signature relaxation beverage, drank(TM), to 13 counties in Northern California.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

Superior Products Company recently celebrated 25 years of providing high-quality alcoholic and non-alcoholic products to retailers and on-premise locations stretching from Northern Sacramento Valley to the Oregon border. Some of the well-known brands Superior Products Company distributes in parts or all of their counties include beverages from Anheuser-Busch InBev(R), Heineken USA(R), Modelo(R), Femsa(R), Spaten(R), New Belgium(R), Sierra Nevada(R), Rogue Ales(R), and other fine domestic, micro and imported beers. Superior Products Company also carries wines and spirits such as Kendall-Jackson(R), Pendleton(R) Whisky and many other high-end tequilas. In addition, it provides a wide array of non-alcoholic products, including Pepsi-Cola(R), Gatorade(R), Redline(R), Roaring Lion Energy Drink(R), Go Girl(R), Adina(R), Holistics(R), Dad's Root Beer(R), AriZona Teas(R), Arrowhead Water(R) and other non-alcohol products.

"We are excited to join Superior Products Company's lineup of category-leading products from some of the beverage industry's biggest names like Pepsi(R) and Anheuser-Busch(R)," said Peter Bianchi, CEO of Innovative Beverage Group. "As a long-standing, well-respected northern California wholesaler, Superior Products Company has the unparalleled capability to propel drank(TM) throughout the region."

"As distributors, we are always on the lookout for new and unique products to introduce into our markets," said Mark Carter, Vice President of Sales for Superior Products Company. "After hearing great feedback about drank(TM) from other distributors, we knew it was a product that we needed to introduce to our market. Having seen the brand's success in other areas, I envision drank(TM) opening up an entirely new category and being a leader in that category."

drank(TM) is the antithesis of the popular energy drink currently saturating the functional beverage sector. With a slogan of "slow your roll(TM)," this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.

Superior Products Company join the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold at 7-Eleven stores nationwide and through its expansive network of independent distributors and at scores of other retailers in major markets across the U.S. For more information about drank(TM), please visit: www.drankbeverage.com or call 877-DRANK-02. To reach Superior Products Company, call 530-934-4268.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world's first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography and additional information, contact Avalanche Strategic Communications at 201-488-0049 or email drankpr@avalanchepr.com

SOURCE Innovative Beverage Group Holdings, Inc.

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